Whether someone’s looking for salary calculations in Mexico, self-evaluation tips, or virtual team-building ideas, Deel is right there, ranking, pulling in traffic, and owning search intent like a pro.
From ranking high for hyper-specific queries to dominating international markets, Deel’s SEO strategy is a masterclass in growth.
So, what’s the reason behind Deel’s rise? Here’s the breakdown of the moves that keep them ahead.
Deel’s SEO Snapshot
| Organic Traffic (Monthly) | 389K |
| Domain Rating (DR) | 77 |
| Backlinks | 449K |
Deel Ranks for Every Search Intent
#1 Branded searches: 83.9K visits (Users already familiar with the brand)
#2 Non-branded searches: 304.7K visits (Capturing users before they know the brand)
#3 Informational searches: 362.3K visits (Users seeking knowledge and insights)
#4 Navigational searches: 71.7K visits (Users looking for a specific website or page)
#5 Commercial searches: 63.5K visits (Users researching before making a purchase)
You might like to read this as well: SendPulse SEO Analysis: How They Get 510K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| Deel Homepage | deel | 1 | 37,126 |
| Self-Evaluation Examples Blog | self-appraisal comments by employee example | 2 | 28,423 |
| Qué es Salario Diario Integrado (Spanish) | factor de integración 2024 | 1 | 12,908 |
| Cómo Calcular Prima Vacacional México (Spanish) | como sacar la prima vacacional | 1 | 12,404 |
| Debilidades Para Decir en una Entrevista Laboral (Spanish) | debilidades para una entrevista | 3 | 7,038 |
| Deel Careers | deel careers | 1 | 5,742 |
| Factores de Integración del Salario (Spanish) | factor de integración 2024 | 3 | 5,652 |
| Non-Cheesy Virtual Team Building Activities Blog | team building activities virtual | 6 | 5,559 |
| Deel Home | deel logo | 1 | 5,208 |
| Acta Administrativa (Spanish) | acta administrativa | 1 | 4,969 |
#1 Work-related guidance drives clicks. The “Cómo Calcular Prima Vacacional México” blog, ranking #1, ensures Deel is the go-to resource for employees navigating vacation pay calculations in Mexico.
#2 Search intent mastery keeps Deel ahead. The “Non-Cheesy Virtual Team Building Activities” blog secures position #6, proving that practical, engaging content tailored to modern workforces pays off.
#3 Niche glossary pages boost visibility. The “Acta Administrativa” page, ranking #1, demonstrates Deel’s ability to dominate hyper-specific HR and compliance-related queries, winning trust in regulated markets.
If you are looking to replicate Deel’s success, focusing on building a winning SEO strategy tailored to your audience and search intent is the key to long-term growth.
Global Traffic Domination
Deel’s traffic map reveals a compelling narrative—the U.S. leads the charge, driving the highest volume of visitors.
But Mexico is closing the gap fast, showing Deel’s growing influence in Latin America.
Top Traffic Sources
#1 United States – 89.8K visits/month (23.1% of total traffic)
#2 Mexico – 80.1K visits/month (20.6%)
#3 Colombia – 24.2K visits/month (6.2%)
#4 India – 21.2K visits/month (5.5%)
#5 France – 17.9K visits/month (4.6%)
Deel’s Backlink Profile
| Metric | Value |
| Total backlinks | 449K |
| Referring Domains | 7.5K |
| High-Authority Links | Links from Apple, GitHub, Wikipedia |
#1 Deel’s backlinks are trust signals. Deel is rubbing shoulders with the internet’s most authoritative players.
#2 7.5K referring domains show Deel is well-connected. A diverse backlink profile strengthens its authority, making it harder for competitors to outrank them
Traffic Breakdown
| Source | Value |
| Organic Search | 389K |
| Paid Search | 13K |
Deel’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.7s (Good)
Cumulative Layout Shift (CLS): 0.03 (Excellent)
Interaction to Next Paint (INP): 127ms (Moderate)
Source: PageSpeed Insights
Mobile Friendliness: Poor
#1 With an LCP of 1.7 seconds, users aren’t stuck waiting, which means more engagement and fewer bounces.
#2 A near-perfect CLS and a super-responsive INP show that Atlassian is crafting a seamless experience for real users.
#3 While Deel excels in many SEO aspects, its mobile performance lags—a crucial reminder of the importance of mobile optimization in SEO for ensuring a seamless user experience and higher search rankings.
Here’s How You Can Steal Deel’s SEO Playbook
#1 Own Search Intent Like a Pro
Deel ranks for every stage of the buyer’s journey. From branded searches to informational content and high-intent commercial queries, Deel ensures it’s the answer, no matter what users are looking for.
The takeaway? Stop chasing keywords blindly. Instead, align your content with user intent and structure your pages to cater to every type of search.
#2 Go Global (But Think Local)
Deel isn’t just focusing on the U.S. market but also making waves in Mexico, Colombia, and beyond. By optimizing content in multiple languages and tailoring pages to different regions, Deel ensures it ranks where its users are.
If you’re not thinking beyond your primary market, you’re leaving money on the table.
#3 Backlinks That Mean Business
Deel’s backlink profile is big and authoritative. With links from heavy hitters like Apple, GitHub, and Wikipedia, Deel has built trust signals that make Google take notice.
The lesson here? Focus on quality over quantity. A few strategic, high-authority links can do more for your rankings than thousands of low-quality backlinks.
#4 Smart, Evergreen Content Wins Every Time
From “Self-Evaluation Examples” to “Cómo Calcular Prima Vacacional México,” Deel is winning with content that stays relevant over time.
Instead of chasing viral hits, Deel creates timeless resources that people continuously search for, keeping traffic flowing month after month.
#5 Speed, UX & Mobile Matter (More Than You Think)
Deel’s Core Web Vitals show a strong desktop experience, but its mobile performance is lagging. And that’s a big deal. In today’s mobile-first world, site speed, UX, and mobile-friendliness directly impact rankings.
Want Deel-level SEO success? Optimize for both desktop and mobile users to ensure a frictionless experience.
Before We Go
Whether it’s snagging top spots in Spanish-language searches or securing backlinks from some of the internet’s biggest players, Deel’s expert-driven approach is calculated and sharp.
If there’s one takeaway, it’s this: dominate search intent, think globally for keywords, and make every piece of content work harder.
If you are looking to build a winning SEO strategy that works for you, let’s collaborate.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
