DataOn is winning at SEO by dominating branded search traffic and capturing high-value regional interest.
Over 47.7K monthly visits come from branded searches alone, thanks to their strong association with “SunFish HR.” Their SunFish Asia portal drives over 31K visits each month, ranking #1 for critical search terms.
But it’s not just about brand power; DataOn’s smart mix of localized content, practical tools like tax calculators, and strategic paid search campaigns helps them convert visitors into customers.
Here is a closer look into the details of how they’re doing it; and how you can learn from them.
DataOn’s SEO Power at a Glance
| Organic Traffic (Monthly) | 50K |
| Domain Rating (DR) | 49 |
| Backlinks | 450K |
Where DataOn’s Traffic Comes From
#1 Branded searches: 47.7K visits (Users already familiar with the brand)
#2 Non-branded searches: 2.3K visits (Capturing users before they know the brand)
#3 Informational searches: 14.1K visits (Users seeking knowledge and insights)
#4 Navigational searches: 38.7K visits (Users looking for a specific website or page)
#5 Commercial searches: 11.9K visits (Users researching before making a purchase)
Key Learning: DataOn dominates branded search traffic, but their ability to capture informational and commercial intent shows how well they’ve aligned their strategy with user needs.
You might like to read this as well: PrimePay SEO: How They Get 80K+ Organic Monthly Visits
Top Pages Driving Traffic for DataOn
| Page | Keyword | Position | Monthly Traffic |
| sfasia.dataon.com | sunfish hr | 1 | 31,171 |
| cpp.dataon.com | sunfish hr | 1 | 12,685 |
| dataon.com/en | sunfish dataon | 4 | 1,610 |
| dataon.com/id | data on | 1 | 1,347 |
| hitungpajak.dataon.com | kalkulator pajak pph 21 | 10 | 1,090 |
| miin.dataon.com | sf dataon | 4 | 1,085 |
| dataon.com/id/sunfish-workplaze-hr-system | sunfish workplaze | 1 | 356 |
| sfid.dataon.com/sf6/index.cfm | sunfish sf dataon | 3 | 339 |
| sfsupport.dataon.com | sf dataon | 5 | 337 |
| dataon.com/en/dataon-humanica-showcases-sunfish-workplaze-at-people-matters-techhr-pulse-indonesia | marriott dataon | 6 | 327 |
Why These Pages Win
#1 The tax calculator page ranks for specific financial queries, driving steady traffic through problem-solving content.
#2 The SunFish Asia portal ranks #1 for “sunfish hr” and drives over 31K monthly visits—proving the strength of DataOn’s branded search dominance.
#3 The CPP portal adds another 12.6K visits by securing top placement for branded terms.
DataOn Wins with Search Intent
#1 High search demand for “sunfish hr” positions DataOn as a go-to solution for HR software, driving targeted traffic.
#2 Localization works, with the Indonesian site ranking for “data on” and “sunfish workplaze,” capturing regional interest.
#3 Practical tools like the tax calculator page answer specific queries, converting searchers into engaged users.
DataOn’s strong brand presence and targeted search strategy contribute to a powerful SaaS homepage experience.
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| Philippines | 27.6K | 55.2% |
| Indonesia | 18.5K | 37.1% |
| Thailand | 2.1K | 4.3% |
| Vietnam | 877 | 1.8% |
| Malaysia | 473 | 0.9% |
Insights
#1 The Philippines dominates traffic, contributing over 55% of total visits, showing strong regional interest.
#2 Indonesia follows closely at 37.1%, indicating a significant user base and growth potential in Southeast Asia.
DataOn’s Backlink Profile
| Metric | Value |
| Total backlinks | 450K |
| Referring Domains | 424 |
| High-Authority Links | Links from Zendesk, Setmore, Crunchbase |
With 450K backlinks from 424 referring domains, DataOn has a solid and diverse backlink profile.
Traffic Breakdown
| Source | Value |
| Organic Search | 50.6K |
| Paid Search | 290 |
DataOn’s Paid Search Strategy
DataOn is targeting a mix of English and local language keywords like “hr software” and “aplikasi hrd”, aiming to capture both global and regional audiences.
Top Keywords DataOn is Running Ads on
#1 “hr software”
#2 “aplikasi hrd”
#3 “sunfish hris”
#4 “harga talenta mekari”
#5 “saas dataon”
#6 “sunfish saas iss”
#7 “erp free”
The focus on terms like “sunfish hris” and “saas dataon” reflects a strategy to strengthen brand association with HR and SaaS solutions.
5 Things to Learn from DataOn’s Playbook
#1 Branded Search Dominance with “SunFish HR“
DataOn’s biggest traffic driver is its strong brand association with “SunFish HR.” The SunFish Asia portal ranks #1 and delivers 31K+ visits every month. Their CPP portal also ranks #1 for “SunFish HR,” adding another 12.6K visits.
This shows how building strong brand recognition and dominating branded search terms can drive consistent traffic.
#2 Regional Focus with Localization
DataOn knows where its audience is. Over 55% of traffic comes from the Philippines and 37% from Indonesia. Their Indonesian site ranks for terms like “data on” and “sunfish workplaze,” helping them capture regional interest and cater to local search habits.
This regional focus gives them a competitive edge in Southeast Asia.
#3 Practical Tools That Attract Conversions
The tax calculator page ranks for “kalkulator pajak pph 21” and drives over 1K visits each month. Tools like this meet specific user needs, turning searchers into engaged users. DataOn’s focus on useful, problem-solving content directly boosts traffic and conversions.
DataOn’s ability to convert traffic into leads highlights the value of effective content strategy.
#4 Diverse Backlink Profile from High-Authority Sources
With 450K backlinks from 424 referring domains, DataOn has built a solid authority. High-quality links from Zendesk, Setmore, and Crunchbase strengthen their credibility and improve search rankings.
A mix of commercial and informational backlinks positions them as both a service provider and an industry leader.
#5 Paid Search Strategy That Complements Organic Reach
DataOn isn’t relying solely on organic traffic. They’re targeting high-intent keywords like “hr software” and “sunfish hris” through paid ads, ensuring they stay visible for transactional searches.
This balanced approach helps them capture users at different stages of the search journey.
Before We Go
At Concurate, we don’t just highlight great SEO strategies—we build them. From local market dominance to long-tail conversions, we help SaaS brands turn traffic into revenue with content that’s built to rank and convert.
Ready to map your next 50K visits? Book your free strategy call.
Disclaimer:
This article is an independent analysis based on publicly available data regarding DataOn’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by DataOn Inc. All trademarks mentioned are the property of their respective owners.
