The playbook that Datadog doesn’t want you to see. That’s what we have here.
With 53.8K organic visits monthly and a top-tier SEO strategy, they’ve turned technical expertise into search visibility that drives results.
From ranking #1 for “Datadog pricing” to capturing niche technical queries like “SNMP monitoring,” Datadog’s approach is a masterclass in precision targeting and user engagement.
If you’re a competitor wondering how they’ve built this SEO powerhouse, the below SEO breakdown is for you!
Datadog’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 53.8K |
| Domain Rating (DR) | 86 |
| Backlinks | 1.7M |
How Datadog Captures Traffic: Breaking Down the Sources
#1 Branded searches: 35K visits (Users already familiar with the brand)
#2 Non-branded searches: 18.8K visits (Capturing users before they know the brand)
#3 Informational searches: 51.7K visits (Users seeking knowledge and insights)
#4 Navigational searches: 13.4K visits (Users looking for a specific website or page)
#5 Commercial searches: 34.9K visits (Users researching before making a purchase)
You might like to read this as well: Dynatrace SEO: How They Get 65K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving Datadog’s Success
| Page | Keyword | Position | Monthly Traffic |
| Homepage | datadog | 2 | 12,076 |
| Pricing | datadog pricing | 1 | 4,396 |
| Infrastructure Monitoring | infrastructure monitoring | 2 | 1,438 |
| SNMP Monitoring | snmp monitoring | 1 | 1,137 |
| APM | datadog apm | 1 | 1,100 |
| Real User Monitoring | real user monitoring | 2 | 912 |
| Cloud Cost Management | cloud cost management | 3 | 846 |
| Contact Page | datadog offices | 1 | 638 |
| Network Monitoring | network performance monitoring | 5 | 614 |
| IoT Monitoring | iot monitoring | 4 | 602 |
How Datadog Captures Traffic
#1 The homepage dominates, pulling in users searching for “Datadog” and reinforcing brand trust.
#2 The pricing page converts interest into action, ranking #1 for “Datadog pricing” as users evaluate costs.
#3 High-intent product pages like “APM” and “Infrastructure Monitoring” attract professionals actively seeking solutions.
Datadog Wins with Search Intent
#1 Industry professionals turn to Datadog for insights, with “infrastructure monitoring” ranking at the top.
#2 Niche technical content performs well, as the “SNMP Monitoring” page secures a top spot for “snmp monitoring.”
#3 Targeted solutions drive engagement, with “Cloud Cost Management” pulling in users exploring cost optimization tools.
Datadog’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 1.7M |
| Referring Domains | 13.4K |
| High-Authority Links | Links from Apple, Microsoft, Amazon, Adobe |
Insights
#1 Datadog earns credibility with backlinks from tech giants like Apple, Microsoft, and Amazon, reinforcing its authority in monitoring and observability.
#2 With 1.7M backlinks and 13.4K referring domains, Datadog benefits from a strong link profile that boosts its search visibility and trustworthiness.
In cybersecurity, credibility is everything. The way cybersecurity marketing agencies craft authority-driven strategies mirrors Datadog’s approach to earning high-value backlinks.
Datadog’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 53.8K | 22.6% |
| India | 24.8K | 10.4% |
| Japan | 24.4K | 10.3% |
| Brazil | 18.3K | 7.7% |
| Ireland | 18.3K | 7.7% |
Insights
#1 The U.S. leads in traffic, but growing numbers from India and Japan show Datadog’s expanding global reach.
#2 Brazil saw a major surge, adding 15.3K visits, indicating rising interest in Datadog’s solutions in Latin America.
Traffic Breakdown
| Source | Value |
| Organic Search | 53.8K |
| Paid Search | 2.3K |
Datadog’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1s (Great)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 38ms (Excellent)
Source: PageSpeed Insights
Performance Highlights
#1 A 1-second LCP ensures Datadog’s pages load almost instantly, improving user experience and engagement.
#2 A perfect CLS score (0) means no unexpected layout shifts, keeping navigation smooth and frustration-free.
Paid Ad Keywords That Drive Conversion
Bidding on “Nagios” and “Papertrail” suggests Datadog is actively targeting users searching for competitor monitoring solutions.
Top Keywords Datadog Is Bidding On:
#1 “nagios”
#2 “heroku pricing”
#3 “papertrail”
#4 “openai token counter”
#5 “website tester”
#6 “site 24×7”
#7 “ai testing tools”
Insights
#1 The focus on “Heroku pricing” and “Site 24×7” indicates an effort to capture users comparing cloud and infrastructure monitoring tools.
#2 Keywords like “OpenAI token counter” and “AI testing tools” show Datadog’s interest in AI-driven observability, aligning with emerging industry trends.
How You Can Steal Datalog’s SEO Playbook
#1 Ranking for High-Intent Keywords That Convert
Their pricing page ranks #1 for “Datadog pricing”, bringing in users ready to evaluate costs and make a decision.
Takeaway: If you’re not optimizing for high-intent keywords like pricing, comparisons, and direct product searches, you’re losing buyers before they even see your solution.
#2 Building Authority with 1.7M Backlinks
Datadog has 1.7 million backlinks from 13.4K referring domains, including high-authority sites like Apple, Microsoft, and Amazon. These links reinforce Datadog as an industry leader.
Takeaway: If your competitors are getting links from industry giants and you aren’t, your content strategy needs a rethink.
#3 Capturing Users Early with Educational Content
Datadog ranks for searches like “Infrastructure Monitoring” (#2) and “SNMP Monitoring” (#1); attracting professionals researching key monitoring solutions before they even consider a tool.
Takeaway: Ranking for industry-defining terms positions you as an authority before potential buyers start comparing solutions.
#4 Winning the Global SEO Game
Datadog isn’t just growing in the U.S. India (24.8K visits) and Japan (24.4K visits) are emerging as major traffic sources, proving their expanding international footprint.
Takeaway: Understanding where your audience is growing can open new opportunities for dominance.
#5 Using Paid Search to Capture Competitor Traffic
Datadog isn’t just relying on organic search. They’re bidding on terms like “Nagios” and “Papertrail”, directly targeting users searching for competitor solutions.
Takeaway: If you’re not bidding on competitor terms, you’re letting them own the conversation without a fight.
Before We Go
They’ve mastered SEO-driven demand capture, combining high-intent product pages, strategic content, and backlinks from Apple, Microsoft, and Amazon.
This isn’t just about traffic. It’s about owning every stage of the search journey; from awareness to decision-making.
If your SEO strategy isn’t tapping into these expert-driven tactics, you’re leaving valuable traffic on the table.
Collaborate with us today to scale your SEO game.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
