CrowdStrike is winning search before your SaaS brand even shows up.
CrowdStrike dominates high-intent cybersecurity SERPs; not by flooding the web with blogs, but by owning keywords like:
● EDR security
● endpoint detection and response
● what is zero trust
Their playbook looks like this:
● Skyscraper-level explainers with buyer-ready CTAs
● Battle-tested definitions that drive pipeline
● SEO pages that double as sales enablement
If you’re a founder or growth lead at a B2B cybersecurity startup, this teardown will show you:
● How CrowdStrike ranks for bottom-funnel keywords at scale
● Why their content converts technical readers into buyers
● What to learn from them
CrowdStrike’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 1.1M |
| Domain Rating (DR) | 84 |
| Backlinks | 1.9M |
How CrowdStrike Captures Traffic: Breaking Down the Sources
#1 Branded searches: 836.5K visits (Users already familiar with the brand)
#2 Non-branded searches: 308.1K visits (Capturing users before they know the brand)
#3 Informational searches: 1.1M visits (Users seeking knowledge and insights)
#4 Navigational searches: 758.1K visits (Users looking for a specific website or page)
#5 Commercial searches: 801.1K visits (Users researching before making a purchase)
Traffic MVPs: Top Pages Driving CrowdStrike’s Success
| Page | Keyword | Position | Monthly Traffic |
| https://www.crowdstrike.com/en-us/cybersecurity-101/endpoint-security/endpoint-detection-and-response-edr/ | edr | 2 | 14,289 |
| https://www.crowdstrike.com/en-us/cybersecurity-101/threat-intelligence/dark-web/ | dark web | 8 | 14,260 |
| https://www.crowdstrike.com/en-us/cybersecurity-101/zero-trust-security/ | zero trust security | 4 | 11,249 |
| https://www.crowdstrike.com/en-us/cybersecurity-101/malware/types-of-malware/ | types of malware | 1 | 9,582 |
| https://www.crowdstrike.com/en-us/cybersecurity-101/cyberattacks/common-cyberattacks/ | types of cyber attacks | 4 | 9,215 |
| https://www.crowdstrike.com/en-us/cybersecurity-101/threat-intelligence/ | threat intelligence | 2 | 9,032 |
CrowdStrike’s SEO Power Plays
#1 The homepage dominates, ranking #1 for “CrowdStrike” and pulling in users already familiar with the brand.
#2 Regional sites expand reach, with the Japan and Australia pages driving thousands of visits from international markets.
#3 Educational content scales traffic, with “Endpoint Detection and Response” and “Dark Web” guides ranking for key cybersecurity queries.
CrowdStrike Wins with Search Intent
#1 High-intent visitors land on “Zero Trust Security” and “Threat Intelligence” pages, signaling strong demand for advanced solutions.
#2 Cyberattack-related searches fuel visibility, with guides on “Common Cyberattacks” and “Types of Malware” capturing security-conscious users.
#3 Product-driven queries convert, as “CrowdStrike Falcon” and “Managed Detection and Response” pages rank for solution-specific searches.
CrowdStrike’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 1.9M |
| Referring Domains | 24.8K |
| High-Authority Links | Links from Google, Apple, Wikipedia, Microsoft, Amazon |
Insights
High-authority backlinks from Google, Apple, and Microsoft reinforce its credibility, making it a go-to source in the cybersecurity space.
CrowdStrike’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 501.9K | 43.9% |
| Japan | 69K | 6.0% |
| India | 59.8K | 5.2% |
| Germany | 55K | 4.8% |
| Australia | 44.5K | 3.9% |
Insights
#1 The United States dominates traffic, contributing nearly 44% of total visits, indicating a strong presence in its primary market.
#2 Japan and Germany are experiencing rapid traffic growth, signaling increasing cybersecurity interest in these regions.
Traffic Breakdown
| Source | Value |
| Organic Search | 1.1M |
| Paid Search | 2.6K |
Paid Ad Keywords That Drive Conversion
Branded keywords lead the pack, with bids on “CrowdStrike pricing” and “CrowdStrike company” ensuring searchers land directly on their pages.
Top Keywords CrowdStrike Is Bidding On:
#1 “crowdstrike pricing”
#2 “cloud cyber security”
#3 “crowdstrike vulnerability management”
#4 “crowdstrike company”
#5 “cnapp vendors”
#6 “crowd strick”
#7 “crowdstrike logscale”
Insights
#1 Competitive positioning is in play, as bidding on “CNAPP vendors” helps capture users comparing cloud security solutions.
#2 Misspellings matter, with “Crowd Strick” proving they’re scooping up traffic from common search errors.
5 Reasons CrowdStrike Get 1M+ Organic Monthly Visits
#1 How CrowdStrike Turns “Cybersecurity 101” Pages Into SEO Goldmines
CrowdStrike owns the #1 spot for “EDR” (7.6K monthly searches) and “How to Access the Dark Web” (6.7K monthly searches).
No fluff. Just clean UX, high authority, and laser-targeted content that satisfies intent without needing a long scroll.
What CrowdStrike Did Right:
- Chose keywords where trust is the ranking factor. Security + ambiguity = perfect storm for expert-led explainers.
- Structured content that hits “info-first” SERP intent (no newsletter signups, no hard sells).
- Used authoritative hubs like “Cybersecurity 101” to cluster and funnel topical relevance.
SaaS Playbook: Things To Learn:
- Target confusing but high-volume terms your users Google before they even know they need your product.
- Build authority via evergreen glossaries or “What is X” hubs; but make them 100% skimmable, not academic.
- Match the SERP intent like a sniper: Don’t sell. Don’t pitch. Just solve what they’re searching for right now.
Takeaway:
Own the educational SERPs in your niche before your competitors realize people are even Googling them.
#2 Own the Definition, Own the Demand: How CrowdStrike Converts with Deep Educational Content
They’re not pushing product. They’re owning problems.
CrowdStrike’s Zero Trust and Threat Intelligence pages pull thousands of visits per month; not by pitching features, but by outranking competitors for commercial-intent, solution-aware keywords.
Their “What is…” pages rank top for queries like zero trust security (5.7K/mo) and threat intelligence (4.3K/mo).
What CrowdStrike Did Right:
- Ranked with definitions. They went back to basics, outranking complex content by clearly answering what “Zero Trust” and “Threat Intelligence” actually mean.
- SEO depth, not breadth. These aren’t fluff pages; 2,400+ words, tightly structured, packed with examples and clarity.
- Strategically passive. These aren’t feature pages, but they drive awareness-stage traffic right into their funnel.
SaaS Playbook: Things To Learn
- Own your “What is…” pages. Most SaaS companies neglect them or treat them as filler. Instead, treat them as flagship, revenue-priming pages.
- Target problem-aware keywords. “Zero Trust Security” and “Threat Intelligence” aren’t beginner queries; they signal need.
- Build them like landing pages. Even though they look like guides, CrowdStrike optimizes for engagement, relevance, and time on page.
Example from SaaS:
Okta dominates Zero Trust queries with a content stack that blends educational depth with smart conversion UX.
Their “What is Zero Trust?” page functions as a pillar guide, while “Why Zero Trust Matters” ties it back to business value; all without pushing a product-first narrative. Learn form their SEO strategy.
Takeaway:
High-traffic, low-competition wins don’t come from publishing more. They come from building crystal-clear explainer pages for complex, high-value keywords your ICP is already searching.
#3 How CrowdStrike Uses Low-Hanging, High-Volume Terms to Build Long-Tail SEO Moats
Think “CRUD operations” and “types of malware” are dev blog filler? CrowdStrike doesn’t.
They target these seemingly basic queries with SEO-primed explainers, turning what others overlook into high-leverage, compounding traffic assets.
- “What is CRUD?” → 2,182 visits/month
- “Types of Malware” → 4,322 visits/month
No fluff. No filler. Just search intent gold delivered with enterprise-level clarity.
What CrowdStrike Did Right:
- Used evergreen terms strategically. These topics get thousands of monthly searches, and they won by showing up with authority; not skipping them as “too basic.”
- Optimised for scannability and depth. Each guide balances simple definitions with technical depth; clean structure, practical visuals, no bloat.
- Stacked topical relevance. These pages sit within their “Cybersecurity 101” silo; helping Google connect them to broader category relevance.
SaaS Playbook: Things To Learn
- Audit your missed middle. You likely have high-volume keywords at the top and bottom of funnel that you’re not even targeting.
- Don’t talk down; simplify smart. The goal isn’t to sound smart; it’s to make your ideal buyer smarter.
- Squeeze value from “developer” terms. If your product touches technical workflows (APIs, DBs, integrations), even low-UR pages can quietly rack up compounding traffic.
Example from SaaS:
Postman capitalises on long-tail dev-focused queries like “API authentication” and “rate limiting”; turning definitions into gateway content for product-qualified traffic. Learn from their SEO moves.
Takeaway:
Don’t dismiss “basic” terms. They might be the search gateway to your most technical buyers. CrowdStrike knows: the best top-of-funnel content feels like bottom-of-funnel value; and that’s exactly what earns the compound traffic advantage.
#4 Authority-Boosting Backlinks from Google, Apple & Microsoft
With 1.9M backlinks from 24.8K referring domains, CrowdStrike has established it’s authority. High-authority links from Google, Apple, Microsoft, and Wikipedia strengthen its SEO dominance.
Learning: Prioritize link-building with thought leadership content, guest posts, and digital PR. Target cybersecurity publications and authoritative tech sites.
Ready to Create Content That Captures High-Intent Search and Converts Buyers?
At Concurate, we help SaaS brands turn organic search into a serious growth channel by creating expert-driven content that builds authority and drives action.
We do not just target keywords. We craft strategic assets like pillar pages, thought leadership articles, and case studies that align with real buyer intent.
Our approach is built to:
● Capture solution-aware and problem-aware searches
● Educate technical buyers with clarity and credibility
● Turn SEO traffic into qualified leads and real pipeline growth
If you are ready to create content that ranks, resonates, and drives buying decisions, we are ready to help.
Book a strategy call with Concurate today.
Disclaimer:
This article is an independent analysis based on publicly available data regarding CrowdStrike’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by CrowdStrike Inc. All trademarks mentioned are the property of their respective owners.
