OneSpan is a digital security and e-signature platform that helps banks, fintechs and enterprises verify identities, stop fraud, and sign documents safely.
They pull about 40K+ visits/month, ranking for 1.7K branded queries.
There is a clear opportunity to capture more buyers by adding short comparison and pricing pages that meet people at the moment of choice.
In this article, you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 20 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 38 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 42 | How well the brand ranks for all its name variations |
| Topical Authority | 88 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 75 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 40K+ |
| Domain Rating | 76 |
| Backlinks | 32.9K Backlinks |
| Referring Domains | 4.8K |
| High-Intent Keywords | 52 Keywords |
| Informational Keywords | 3.7K Keywords |
| Branded Keywords | 1.7K Keywords |
OneSpan brings in steady traffic and has a strong base of trusted sites linking to them.
But there’s a big chance to show up more for searches from people who are close to choosing a security tool.
They can focus more on simple “compare,” “pricing,” and “best tool” pages so they show up right when buyers are making a choice.
Each page teaches something useful and shows why OneSpan matters. Some pages bring in people looking for quick how-to help.
Others bring in people who want safer logins and safer accounts.
| Page | Why It Matters |
|---|---|
| insert signature in Word | Helps people with a quick everyday task. Great way to pull them toward safer signing tools. |
| add a signature in Google Docs | Brings in users who want simple, fast steps. Easy moment to show why secure signing matters. |
| fraud analytics | Attracts teams worried about risk. Opens space to explain how OneSpan keeps things safe. |
| fraud monitoring | Pulls in readers who want steady protection. Good way to show ongoing safety features. |
| biometric login | People want simple login help. Perfect chance to link easy login with real security. |
| identity verification | Brings in people learning the basics. Helps them see why strong checks matter. |
| hardware authentication | Reaches users looking for strong tools. Good moment to show their trusted devices. |
| mobile fraud protection | Users want to stop phone fraud. Lets OneSpan explain simple, steady safety steps. |
| new account fraud | Attracts readers fixing sign-up risks. Easy path to show how OneSpan blocks bad actors. |
| identity proofing | People want clear meaning and simple steps. Good place to explain safe onboarding. |
| bank tokens | Pulls in users curious about token safety. Lets OneSpan share how tokens keep banks protected. |
| application shielding | Readers want app safety. Good moment to show simple tools that guard against attacks. |
| sign a document on iPhone | Helps users sign on the go. Smooth intro to secure mobile signing. |
These searches come from people who are already close to choosing a tool.
They are comparing options, looking for safer ways to sign documents, or checking how OneSpan fits into their workflow.
| Keyword | Why It Matters |
|---|---|
| e sign live | People already know the product name. They are checking details before choosing. This is strong “ready to buy” interest. |
| alternatives to docusign | Users are actively looking for a better or simpler signing tool. Great chance for OneSpan to show why it’s a safer and more trusted option. |
| mobile fraud protection solution | Teams want safer mobile use. They are looking for a tool, not just information. Clear buying intent. |
| workday esignature | Workday users want an easy signing setup. They are already inside a workflow and ready to plug something in. |
| psd2 solution providers | Banks and fintech teams searching for PSD2-ready tools. They want a provider they can trust. |
| customer onboarding software for banks | Banks want smoother sign-ups and safer checks. They are comparing real options. |
| application hardening best practices | Teams want to protect their apps. They are open to tools that make this easier. |
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OneSpan is putting money behind searches from people who already want a safe way to sign or check documents.
These searches come from users who are almost ready to pick a tool, which makes every click very valuable.
| Keyword | Why It Matters |
|---|---|
| esign live | People already know the old product name. They are close to choosing and just want a clear next step. |
| créer signature électronique gratuite | French users want a simple, free way to sign online. Good chance to guide them toward a safer paid tool when they are ready. |
| e signature options | Users are looking at different tools. OneSpan can step in early and show why it’s the safer pick. |
| qes signature providers | Buyers want a very safe signing setup. They are comparing providers and are close to making a choice. |
| digital signature certificate companies | People want trusted companies for safe signing. This is a direct buying moment for OneSpan. |
If you’re analyzing OneSpan, here’s what to learn from them:
As buyers increasingly rely on conversational search for security and compliance tools, learning from best generative engine optimization companies can help platforms like OneSpan improve AI driven discovery.
Document Automation Software users choosing OneSpan also often evaluate alternatives such as
OneSpan has built a strong base with helpful pages and trusted links.
Here’s what makes their strategy stand out:
OneSpan has already done the hard work of earning trust and teaching users. A lot more focus on decision-stage searches can help them turn more of this attention into real customers.
If you want to turn security focused how-to traffic into more enterprise demos and signed deals, book our calendar and let’s map a decision stage SEO strategy for your product.
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