Hightouch Marketing Strategy: SEO, Brand Search and AI Visibility (Updated 2025)

Overview

Hightouch helps companies put their data to work. It syncs warehouse data to apps and marketing tools in real time, so teams can act fast.

Their SEO mix pulls in over 75K organic monthly visitors. Guides on SQL, integrations, and competitor comparisons make Hightouch a practical, trustworthy partner.

Backlinks and AI-ready content boost reach and credibility even further.

In this article, you’ll learn where and how Hightouch wins. You’ll also learn how their guides and AI-ready content build authority and keep them top-of-mind.

At-a-Glance: Concurate Scorecard

Attribute	Score (/100%)	What It Reflects
Decision-Stage Coverage	43	Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness	50	Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership	56	How well the brand ranks for all its name variations
Topical Authority	96	Depth of content cluster coverage (TOFU–BOFU)
Link Authority	95	Referring domain quality, link velocity

Hightouch’s SEO Snapshot

Metric	Value
Organic Traffic (Monthly)	75K+
Domain Rating	76
Backlinks	63.1K Backlinks
Referring Domains	3.5K
High-Intent Keywords	36 Keywords
Informational Keywords	12.4K Keywords
Branded Keywords	4.1K Keywords

Hightouch is getting solid traction online and has built credible authority with a strong backlink profile.

They’re already visible to buyers, but there’s an opportunity to expand content targeting decision-stage searches.

Focusing more on high-intent keywords could help turn traffic into more meaningful conversions.

Hightouch’s AI Visibility

Hightouch is showing up where AI-powered marketers are looking for answers

It shows up in natural-language, decision-stage queries like

best data activation platforms
top reverse ETL tools for analytics
customer data platform alternatives

Hightouch’s Top Ranking Pages That Get Them in Front of Their Target Audience

Hightouch’s top pages mix practical SQL guides with product and integration content. They help analysts work smarter while showing how Hightouch fits into real workflows

Page	Why It Matters
SQL Not Equal	Explains how to filter data with “not equal” conditions. Helps analysts write accurate queries.
SQL WITH	Shows how to structure queries using CTEs. Makes complex data easier to manage.
SQL IF Statement	Teaches conditional logic in SQL. Guides teams in building smarter queries.
Salesforce Data Cloud	Explains Salesforce integration and cloud setup. Helps teams see how Hightouch fits in their stack.
Reverse ETL	Introduces syncing data from warehouses to apps. Positions Hightouch as a go-to for operational analytics.
DateAdd SQL	Shows how to manipulate dates in queries. Helps analysts work with time-based data.
Coalesce SQL	Teaches handling of null values. Ensures cleaner, more reliable datasets.
Hightouch Careers	Highlights company culture and opportunities. Builds employer trust and attracts talent.
Common Table Expression SQL	Explains reusable query blocks. Helps teams write cleaner and faster SQL.
Row_Number() OVER Partition By	Shows ranking rows in data sets. Guides on advanced analytics techniques.
Customer Data Platform	Explains CDPs and their value. Helps marketers understand Hightouch’s positioning.
NVL SQL	Teaches null value replacement. Ensures reliable reporting and analysis.
Not Null SQL	Explains filtering out nulls. Helps teams keep data clean.
Best CDP Platforms	Compares leading CDPs. Reaches buyers evaluating solutions.
MarTech Stack	Guides on building a marketing tech stack. Shows where Hightouch fits strategically.
Identity Resolution Software	Explains unifying customer identities. Positions Hightouch for operational and marketing use cases.
Left Join Meaning	Shows how to combine tables in SQL. Helps teams understand relational data easily.

Top Buying Intent Keywords Hightouch Ranks For Organically

Hightouch is showing up where buyers are actively exploring customer data platforms and modern data flows.

They rank for both broad comparisons and niche, high-intent searches, making it easy for teams to find them while evaluating options.

Keyword	Why It Matters
Reverse ETL Software	Attracts teams looking to sync data from warehouse to apps. Shows Hightouch as a practical solution for modern data flows.
Best CDP Platforms	Targets buyers comparing customer data platforms. Positions Hightouch as a top choice for enterprise CDPs.
Top CDP Platforms	Broad evaluation keyword. Reaches decision-makers exploring multiple CDP solutions.
Census vs Hightouch	Branded comparison search. Helps Hightouch appear when buyers are evaluating competitors.
Hightouch Competitors	Captures interest in alternative platforms. Keeps Hightouch visible to teams researching options.
Customer Data Platform Companies	Reaches users exploring CDP vendors. Establishes Hightouch as a credible option in the space.
Best CDP	High-intent search for CDP selection. Engages buyers ready to make platform decisions.
Best Identity Resolution Software	Targets teams improving customer data accuracy. Shows Hightouch as a tool for unified profiles.
Customer Data Platform Vendors	Guides buyers comparing multiple CDP vendors. Positions Hightouch as a reliable choice.
Best Customer Data Platforms	Engages high-intent buyers exploring top platforms. Boosts Hightouch visibility among decision-makers.
Segment Alternatives	Captures users evaluating Segment competitors. Highlights Hightouch as a strong alternative.
Top Customer Data Platforms	Broad buyer search. Helps Hightouch appear in research for leading CDPs.
Top CDP Vendors	Reaches buyers looking for the best vendors. Positions Hightouch as a credible provider.
Segment Alternative	Similar to branded comparison. Helps Hightouch intercept users evaluating Segment.
Hightouch vs RudderStack	Branded comparison keyword. Shows Hightouch alongside competitors for direct evaluation.
Best Customer Data Platform Software	Practical buyer search. Engages teams ready to adopt a CDP solution.

What Hightouch Is Paying to Show Up For (and Why That Matters)?

Keyword	Why It Matters
Hightouch Pricing	Direct, buyer-ready search. Helps Hightouch appear when users are evaluating costs and comparing options.
Customer Data Platform Gartner	Shows up for teams researching top CDPs. Positions Hightouch as a credible vendor in the enterprise space.
What is Customer Data Platform	Educational query. Captures beginners trying to understand CDPs and drives awareness of Hightouch.
What is a CDP Customer Data Platform	Similar to above. Helps Hightouch appear in search for fundamental CDP questions.
Hightouch Data	Branded, broad query. Engages users already aware of Hightouch or exploring its offerings.
CDP Vendors Gartner	Buyer-focused research query. Puts Hightouch alongside competitors for enterprise consideration.
CDP Space	Broad search about the market. Positions Hightouch as a player in the overall CDP ecosystem.
Shopware Customer Data Platform	Niche integration search. Helps Hightouch capture users exploring composable or specific CDP setups.
Hightouch Reverse ETL	Core product search. Ensures visibility for teams looking to sync warehouse data to apps.
Top CDP	High-intent query. Reaches decision-makers exploring leading platforms in the market.
Big Data Market Size Gartner	Market research query. Positions Hightouch in broader discussions around enterprise data strategies.
Snowflake to Klaviyo	Integration-specific query. Shows Hightouch for teams seeking practical ETL connections.
Snowflake to Pendo	Integration-specific query. Captures interest from teams evaluating modern data workflows.

Patterns in Hightouch’s Paid Strategy

They focus on keywords that capture buyers ready to explore pricing and compare options. This keeps them visible when decisions are being made.
Hightouch invests in educational queries like “What is a CDP.” This helps attract teams who are just learning and builds awareness early.
Branded comparisons like “Census vs Hightouch” and “Segment Alternative” make sure they show up when buyers evaluate competitors.

Your Move

If you’re analyzing Hightouch, here’s how to learn from them:

Create clear, practical guides that help users understand complex workflows, like SQL tips or CDP integration.
Build more comparison and pricing pages to capture buyers closer to making a decision.
Highlight integrations and operational use cases, such as Snowflake-to-app workflows, to show real-world value.
Invest in educational content around CDPs, reverse ETL, and identity resolution to attract early-stage learners.

Competitors in the Space of Cloud Data Platforms:

Hightouch operates in the cloud data platforms segment, where it rivals established players including:

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Concurate’s POV

Hightouch has done a solid job of combining educational content with decision-focused pages. They make complex workflows easy to understand and remain visible for buyers at all stages.

Here’s what we see:

They guide users with clear, practical SQL and CDP integration content.
They maintain strong authority with a high-quality backlink profile.
Their branded comparison and competitor-focused content captures buyers exploring alternatives.
There’s an opportunity to create more pricing and “vs” comparison pages to capture decision-ready users.
Expanding content around integrations and operational use cases can show real-world value and boost conversions.

Overall, Hightouch has a strong foundation.

With a little more focus on decision-stage content and practical guides for integrations, they can turn visibility into tangible results while continuing to educate and attract new users.

Disclaimer

All product names, logos, and brands are the property of their respective owners. This profile is for identification, analysis, and benchmarking purposes only. Concurate is not affiliated with or endorsed by any featured company unless stated otherwise. The analysis is based on publicly available information as of the date noted. If you’re a representative and spot outdated or incorrect details, feel free to contact us for an update.

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