Deputy is a workforce management platform helping businesses plan, schedule, and track staff efficiently..
With 124K+ monthly organic visits and a Domain Rating of 77, they’re driving steady traffic from teams actively searching for smarter shift solutions.
Deputy’s SEO approach combines practical product pages, niche industry content, and AI-focused guides.
In this next few minutes, you’ll see exactly how Deputy is winning at SEO:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 33 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 36 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 85 | How well the brand ranks for all its name variations |
| Topical Authority | 90 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 75 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 124K+ |
| Domain Rating | 77 |
| Backlinks | 32.8K Backlinks |
| Referring Domains | 4.8K |
| High-Intent Keywords | 102 Keywords |
| Informational Keywords | 7.7K Keywords |
| Branded Keywords | 1.8K Keywords |
Deputy has built a solid search presence that brings in steady, qualified traffic from teams looking for scheduling and workforce tools.
Most of their reach comes from broad informational content, but there’s a need to focus more on high-intent keywords, turning visibility into conversion
Deputy is showing up where it counts, right in the AI-driven searches managers make when planning shifts.
It shows up in natural-language, decision-stage queries like
People looking for smarter scheduling tools find them exactly when decisions are being made.
Each page solves real scheduling or workforce challenges. Some attract managers looking for practical tools. Others reach industry teams exploring tailored solutions.
| Page | Why It Matters |
|---|---|
| Employee Scheduling Software | Core product page. Targets businesses searching for better ways to manage shifts and schedules. |
| Retail Scheduling Software | Reaches store owners and retail managers needing organized staff scheduling. High buyer intent. |
| Auto Scheduling | Highlights automation for shift planning. Great for teams ready to save time and reduce manual work. |
| Job Abandonment — What It Is and How to Handle It | Tackles a common HR issue in plain language. Brings in both HR teams and small business owners. |
| Healthcare Staff Scheduling | Speaks directly to hospitals and clinics. Shows how Deputy fits regulated, 24/7 staff operations. |
| Virginia Labor Laws | Practical compliance content. Builds trust with local businesses looking for clear labor guidance. |
| Security Scheduling Software | Targets security agencies managing shifts across sites. Matches niche, high-value buyer searches. |
| 10 Creative Retail Visual Merchandising Examples | Lighter blog post that attracts creative retail professionals. Expands awareness beyond core features. |
| Washington Labor Laws | Another compliance hub piece. Keeps Deputy visible in state-specific HR and payroll searches. |
| Hospitality Rostering Software | Connects with hotels, cafes, and restaurants. Helps teams handle dynamic shift changes smoothly. |
| Charity Staffing Software | Reaches non-profits managing volunteers. Builds goodwill while showing product flexibility. |
| Time and Attendance | Anchors the product’s value for accurate time tracking and payroll sync. A key conversion page. |
| Hotel Scheduling | Focuses on hotel managers. Solves one of their biggest pain points — coordinating staff across shifts. |
| Fixed Schedule Meaning | Simple explainer that drives top-of-funnel visits. Good for educating early-stage users. |
| Supermarkets Staffing Software | Positions Deputy for grocery and retail chains with large rotating teams. |
| Agriculture Staff Scheduling Software | Niche but smart. Appeals to farms and agricultural teams with seasonal workforces. |
| Shift Swapping Software | Solves a daily team issue — trading shifts. A practical feature page with direct conversion value. |
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These are strong decision-stage keywords where users are comparing tools, exploring industries, or ready to choose a scheduling platform.
| Keyword | Why It Matters |
|---|---|
| employee scheduling | Core keyword. Brings in teams actively searching for reliable scheduling software. |
| hospitality rostering software | Reaches hotels and restaurants needing flexible shift tools. High purchase intent. |
| hr scheduling | Targets HR managers handling large staff rosters. Ideal for B2B conversions. |
| best healthcare scheduling software | Buyers in healthcare exploring trusted shift solutions. Matches well with Deputy’s niche pages. |
| roster scheduling software | Focused search from operations teams ready to buy. Reflects active comparison intent. |
| shift swapping software | Solves a common pain point. Users searching this are ready to act fast. |
| scheduling employees | Simple but high-intent term. Reaches managers who are already doing scheduling manually. |
| staff management system | Broader team query that opens up product exploration beyond scheduling. |
| employee shift scheduler | Direct product keyword. Ideal for converting searchers who know what they need. |
| healthcare staff scheduling | Strong vertical keyword. Brings in high-value medical organizations and clinics. |
| agriculture staffing software | Niche but valuable. Connects Deputy with seasonal workforce industries. |
| scheduling supermarkets software | Retail-focused buyer keyword. Reaches supermarkets looking for staff organization tools. |
| logistics staff scheduling software | Targets manufacturing and logistics teams. Ideal for operational decision-makers. |
| best rostering software | High-intent comparison keyword. Attracts buyers evaluating top options before choosing. |
| best retail scheduling software | Focused retail term. Great for positioning Deputy as a category leader. |
| Keyword | Why It Matters |
|---|---|
| automatically fill shifts | Reaches teams who want automation to handle scheduling headaches. Great for showing ease of use. |
| shift planning tool | Targets managers comparing scheduling platforms. Ideal for high-intent buyers. |
| automatic employee scheduler | Appeals to busy teams looking for tools that plan shifts without manual work. |
| automatic schedule | Short, simple query from users seeking effortless shift creation. Perfect for trial traffic. |
| shift management software | Direct product keyword. Brings in decision-ready businesses comparing tools. |
| staffing schedule software | Focuses on HR and operations teams managing large staff bases. Strong enterprise intent. |
| online roster app | Reaches mobile users and small business owners. Great for app adoption. |
| ai staff scheduling | Shows Deputy’s AI edge. Attracts teams exploring smart automation in workforce planning. |
| staff scheduling tools | Practical keyword from managers comparing multiple platforms. High conversion potential. |
| staff schedule software | Classic buyer keyword. Captures SMBs and mid-sized teams ready to purchase. |
| employee work schedule software | One of the most commercial searches. Reaches buyers near the end of their decision process. |
| restaurant work schedule template free | Attracts small restaurant owners looking for templates. Builds top-funnel awareness. |
| toggl calendar | Competitor-related search. Helps Deputy show up when users look for scheduling alternatives. |
| weekly shift schedule template | Practical search. Great for reaching new users who might start with a free resource, then upgrade. |
If you’re analyzing Deputy, here’s how to learn from them:
Deputy has a smart approach to SEO and content. They solve real problems for managers and teams. Their mix of product, industry, and automation content makes them visible where it counts.
Here’s what makes their strategy stand out:
Overall, Deputy’s strategy is practical and founder-friendly. They focus on helping teams manage schedules efficiently while gradually expanding reach.
With more high-intent content and trial-focused pages, they can capture even more decision-ready buyers.
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