Adyen helps businesses get paid: online, in-store, or anywhere in between.
They bring in over 260K monthly visitors and have earned links from over 1M trusted sites.
What makes Adyen stand out is how clearly they explain complex payment topics. Their content speaks to founders, finance teams, and developerss.
In this article, you’ll learn how Adyen:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 43 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 85 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 85 | How well the brand ranks for all its name variations |
| Topical Authority | 96 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 95 | Referring domain quality, link velocity |
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| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 261K+ |
| Domain Rating | 87 |
| Backlinks | 1.2M Backlinks |
| Referring Domains | 68.2K |
| High-Intent Keywords | 1K Keywords |
| Informational Keywords | 27.4K Keywords |
| Branded Keywords | 12.8K Keywords |
Adyen’s SEO reach is solid and well-balanced, they show up for both branded and decision-focused searches.
Their authority is strong, built on wide domain coverage and deep content variety. There’s still room to focus more on high-intent keywords to turn awareness into action.
Adyen is showing up for some of the most commonly searched queries related to AI-powered payments on platforms.
It shows up in natural-language, decision-stage queries like
This highlights how well their content is structured to stay visible in front of buyers exploring smarter payment solutions.
Each page keeps things simple by teaching, solving, and guiding readers through real payment challenges. Some attract developers testing payments. Others help business owners understand money flow and fraud prevention.
| Page | Why It Matters |
|---|---|
| Credit Card Processing | Explains how credit card payments really work. Builds trust by breaking down complex steps for merchants and new payment teams. |
| Online Payment Methods | Walks readers through global ways to pay online. Helps business owners understand local options before scaling. |
| Test Card Numbers | Gives developers a safe way to test transactions. Makes integration smoother and faster. |
| Payment Methods | Lists all payment options in one place. Helps businesses choose what fits their market best. |
| Payment Fraud | Talks about fraud in plain language. Shows how Adyen helps teams stay safe without slowing transactions. |
| Acquirer Reference Number (ARN) | Answers a common customer question. Makes complex payment tracking easy to understand. |
| Click to Pay | Explains this fast-growing way to pay online. Connects Adyen with the future of one-click checkout. |
| Platform Payments | Talks to marketplaces and platforms. Shows how Adyen simplifies payments for multi-vendor setups. |
| Automated Reconciliation | Breaks down how businesses can match payments automatically. Helps finance teams save hours every month. |
| Issuing | Introduces virtual card creation. Useful for companies managing expenses or payouts. |
| Embedded Payments | Explains how payments fit inside software. Perfect for SaaS founders exploring fintech add-ons. |
| Payment Processor | Clears up what a payment processor does. Helps readers understand how Adyen fits into the payment chain. |
These are high-intent searches from real buyers. People comparing tools, looking for payment options, or trying to understand how to set up transactions smoothly.
| Keyword | Why It Matters |
|---|---|
| pos machine dubai | Reaches local businesses in Dubai looking for in-store payment systems. A strong entry point for regional growth. |
| link to pay | Targets users who want quick, shareable payment links. Great for freelancers, small sellers, and digital-first teams. |
| balance platform | Attracts developers exploring how to manage and report payments. Helps build trust among technical users. |
| unified commerce solutions | Connects with enterprise buyers seeking one system for online and in-person payments. Reflects Adyen’s all-in-one strength. |
| online payment solutions | A top search for global businesses setting up online stores. Positions Adyen as a ready, reliable partner. |
| payment solutions for marketplaces | Reaches platforms managing many sellers. Highlights Adyen’s ability to simplify complex payment flows. |
| card issuing platform | Engages fintechs and startups creating virtual cards or payout systems. Expands Adyen’s developer audience. |
| pci scanning vendors | Attracts compliance-focused teams needing PCI-approved solutions. Builds authority around secure transactions. |
| clearpay vs afterpay | Pulls in users comparing popular “buy now, pay later” methods. Keeps Adyen visible in consumer payment trends. |
| dispute vs chargeback | Educates merchants on payment disputes and refunds. Positions Adyen as a helpful, transparent guide. |
| best online payment options | Captures decision-ready users comparing global payment providers. Helps Adyen show up where buying intent peaks. |
| best electronic payment methods | Expands reach to new merchants exploring cashless payment systems. Reinforces Adyen’s modern, adaptable image. |
| Keyword | Why It Matters |
|---|---|
| square payment | Competes directly with Square for small business attention. Helps Adyen reach merchants choosing their first payment partner. |
| square merchant services | Captures people comparing payment processors. Keeps Adyen in the same conversation as Square and PayPal. |
| online payment methods | Simple, high-volume query. Reaches businesses just starting their online payment setup journey. |
| braintree payments | Competitive term. Positions Adyen as an alternative to Braintree for scaling online merchants. |
| card payment services | Straightforward search from SMEs exploring card solutions. Good for awareness and onboarding-focused traffic. |
| stripe issuing | Strategic play. Reaches fintechs and platforms exploring card issuance, Adyen’s newer growth area. |
| stripe business account | Targets founders comparing account setups between Stripe and Adyen. Keeps Adyen visible at the decision point. |
| payfac | High-value term. Reaches companies building their own payment stack or exploring PayFac models. |
| link payments | Connects with businesses exploring instant, no-integration payment links, a growing trend in B2B payments. |
| what is payment gateway | Educational but valuable. Builds trust early with businesses new to online payments. |
| payment gateway italy | Focused regional search. Helps Adyen strengthen its European footprint and local presence. |
| stripe competitor | Perfect comparison keyword. Makes sure Adyen shows up right when buyers evaluate Stripe alternatives. |
| best payment gateway worldwide | High-intent global keyword. Ideal for reaching cross-border businesses looking for one platform. |
| all payment methods | Reinforces Adyen’s “unified payments” story, one platform covering every method worldwide. |
If you’re analyzing Adyen, here’s how to learn from them:
In the Payment Processing & Fraud Prevention Platforms, Adyen competes with leading players such as:
Adyen’s SEO feels steady, clear, and built with purpose. They’re teaching, solving, and staying close to what real users need.
Here’s what we think:
The lesson for you: Keep things simple and useful for your target audience. Think of how you can solve their problems and provide them practical solutions.
No one should have to tolerate bad content.
