SEO isn’t a one-and-done thing, it’s a game of consistency, strategy, and staying ahead of the curve.
Whether you’re a big-name brand or a small business, showing up at the top of search results means more people see you, trust you, and ultimately choose you.
Close knows this inside out.
By targeting high-intent keywords, creating a smooth user experience, and making smart moves with paid search, they’re making sure they stay ahead of the competition.
Here’s what they’re doing right and how you can use the same playbook.
Close’s SEO Snapshot
| Organic Traffic (Monthly) | 75.6K |
| Domain Rating (DR) | 80 |
| Backlinks | 94.1K |
Close Ranks for Every Search Intent
#1 Branded searches: 27.4K visits (Users already familiar with the brand)
#2 Non-branded searches: 48.2K visits (Capturing users before they know the brand)
#3 Informational searches: 68.3K visits (Users seeking knowledge and insights)
#4 Navigational searches: 24.6K visits (Users looking for a specific website or page)
#5 Commercial searches: 49.5K visits (Users researching before making a purchase)
Learn more about SEO Analysis of market leaders: ActiveCampaign SEO Analysis: How They Get 50K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| close.com | close | 3 | 28,225 |
| Sales Management Software Guide | sales management software | 1 | 3,633 |
| Sales Motivation Quotes Blog | sales motivational quotes, sales quotes | 4, 4 | 3,465 |
| Cold Email Templates Blog | cold email template | 2, 1 | 2,929 |
| How to Create a Sales Report Blog | sales reports, sales report | 1, 1 | 2,165 |
| Sales Pitch Scripts Guide | sales pitch script | 1 | 1,675 |
| LinkedIn Summary Examples Blog | linkedin summary examples | 6, 5 | 1,593 |
| How to Close a Sale Blog | how to close a sale, how to close a deal | 3, 1 | 1,061 |
| What is SMB Definition Blog | smb meaning | 7, 6 | 901 |
| CRM Demo Page | crm demo | 1 | 869 |
#1 Close’s homepage ranks #3 for the branded keyword “close”, driving 28,225 monthly visitors who are already familiar with the platform.
#2 The Sales Management Software Guide ranks #1 for “sales management software,” bringing in 3,633 visitors actively searching for CRM solutions.
#3 Blog content like “Sales Motivation Quotes” secures #4 rankings for terms like “sales motivational quotes” and “sales quotes,” attracting 3,465 monthly visitors.
Close Ranks for High-Intent and Niche-Specific Keywords
#1 High-intent keywords like “cold email template” and “sales reports” bring in thousands of visitors looking for actionable sales tools.
#2 Navigational queries such as “how to close a sale” and “sales pitch script” drive users to in-depth guides, helping Close establish authority in sales training.
#3 Niche-specific topics like “LinkedIn summary examples” and “smb meaning” allow Close to tap into targeted audiences beyond just CRM software.
Global Traffic Domination
Top Traffic Sources
#1 United States – 47.1K visits/month (62.3% of total traffic)
#2 India – 6.7K visits/month (8.9%)
#3 Philippines – 2.8K visits/month (3.8%)
#4 Germany – 2.3K visits/month (3.0%)
#5 United Kingdom – 2.3K visits/month (3.0%)
The United States dominates Close’s traffic, making up over 60% of the total visits.
India and the Philippines show strong engagement, proving Close’s growing presence in global markets.
Close’s Backlink Profile
| Metric | Value |
| Total backlinks | 94.1K |
| Referring Domains | 6K |
| High-Authority Links | Links from Apple,Microsoft, WordPress,Github |
#1 Close boasts an impressive 94.1K backlinks, reinforcing its authority in the sales software space.
#2 With high-authority links from Apple, Microsoft, WordPress, and GitHub, Close benefits from trust signals that boost its SEO dominance.
Traffic Breakdown
| Source | Value |
| Organic Search | 75.6K |
| Paid Search | 120 |
Close’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2s (Poor)
Cumulative Layout Shift (CLS): 0.04 (Vey Good)
Interaction to Next Paint (INP): 38ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 Lightning-Fast Interactivity: Close excels with an Interaction to Next Paint (INP) of just 38ms, ensuring a smooth and responsive user experience.
#2 LCP Needs Improvement: With a Largest Contentful Paint (LCP) of 2s, Close may need to optimize loading speeds to enhance Core Web Vitals performance.
Paid Ad Keywords That Drive Conversions
Close isn’t just leveraging organic search; it’s also strategically bidding on high-intent paid keywords that align with its CRM and sales automation tools.
These targeted campaigns ensure that Close appears in front of users actively searching for solutions to enhance their sales processes.
Top Keywords Close is Running Ads on
#1 “call online”
#2 “best CRM for realtors”
#3 “free business phone number app”
#4 “CRM with SMS”
#5 “ringless voicemail marketing”
#6 “what to write in your LinkedIn summary”
#7 “automated dialers”
#8 “outbound dialer software”
#9 “free AI answering service”
#10 “salesperson skills”
By bidding on highly relevant keywords like “best CRM for realtors” and “free business phone number app,” Close ensures strong visibility among sales professionals actively searching for CRM and sales enablement solutions.
Here’s How You Can Steal Close’s SEO Playbook
#1 Master High-Intent Keywords
Close captures users at every stage of the sales funnel, from branded searches like “Close” to commercial queries like “best CRM for realtors.” Their strategic keyword selection ensures they appear right when users are ready to engage.
Focus on a mix of branded, informational, navigational, and commercial keywords to maximize your SEO potential.
#2 Build a Rock-Solid Backlink Profile
With 94.1K backlinks and high-authority links from Apple, Microsoft, WordPress, and GitHub, Close strengthens its domain authority. Backlinks act as trust signals for Google, pushing your site higher in rankings.
Prioritize high-quality backlinks from trusted sources over quantity—one great backlink outweighs a hundred weak ones.
#3 Optimize for Core Web Vitals
SEO isn’t just about keywords; user experience is critical. Close’s Core Web Vitals data shows lightning-fast interactivity (INP: 38ms) but room for improvement in loading speeds (LCP: 2s).
Ensure your website scores well on LCP, CLS, and INP to boost both rankings and user engagement.
#4 Dominate Organic and Paid Search
Close balances organic and paid strategies to secure prime visibility. While organic traffic drives sustainable long-term growth, their paid campaigns ensure instant visibility for high-value search terms.
Combine SEO and PPC for a powerful traffic strategy that covers all bases.
#5 Target Global Markets Strategically
The United States (62.3%) dominates Close’s traffic, but emerging markets like India and the Philippines are gaining traction. Expanding reach across multiple regions ensures long-term sustainability.
Identify high-growth regions and localize your SEO strategy for better international reach.
Before We Go
SEO is always evolving. The brands that win are the ones that keep testing, tweaking, and adapting to what works.
Expert-driven strategies help businesses climb the rankings, boost visibility, and attract the right audience.
If you’re looking for results, it’s time to collaborate.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
