You have a stronger product. A sharper team.
But still struggling with organic traffic.
And Broadcom? They’re quietly pulling in 129,000+ organic visits per month; and if you Google any high-intent IT or cybersecurity term, odds are they’re already there.
The reason?
They’re not playing flashy content games. They’re doing the fundamentals better than 90% of SaaS companies.
Here’s how they built an organic traffic machine that compounds daily; and what you can steal today.
SEO Snapshot: Broadcom by the Numbers
| Organic Traffic (Monthly) | 129K |
| Domain Rating (DR) | 90 |
| Backlinks | 12.9M |
Their secret? Compound SEO. Branded search + technical intent + trust-building content + authority links.
How Broadcom Captures Traffic: Breaking Down the Sources
#1 Branded searches: 110.4K visits (Users already familiar with the brand)
#2 Non-branded searches: 19K visits (Capturing users before they know the brand)
#3 Informational searches: 124.9K visits (Users seeking knowledge and insights)
#4 Navigational searches: 68.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 59.9K visits (Users researching before making a purchase)
Branded search carries the weight, but don’t miss what’s hidden in the margins: Broadcom dominates high-converting, commercial and technical queries; without looking like they’re trying.
Top-Performing Pages (and What They Signal)
| Page | Keyword | Position | Monthly Traffic |
| Broadcom Homepage | broadcom | 1 | 68,951 |
| Carbon Black | carbon black | 1 | 8,507 |
| VMware Info | broadcom vmware | 1 | 4,747 |
| Cybersecurity | symantec | 1 | 4,106 |
| VMware Certification | vmware certification | 1 | 3,391 |
| VeloCloud SD-WAN | velocloud | 1 | 2,558 |
| Support | broadcom support | 1 | 2,515 |
| VMware Support | vmware support | 1 | 2,148 |
| VMware Training | vmware training | 1 | 1,747 |
| Endpoint Security | symantec endpoint protection | 1 | 1,702 |
Insight:
Broadcom owns the highest-intent parts of the funnel. Their pages rank for:
● Navigational and support queries (“broadcom support”)
● Brand-aligned IT queries (VMware, Symantec, Carbon Black)
● Commercial intent queries (“endpoint protection”)
Broadcom’s Smart Search Play
#1 Cybersecurity pages tap into major industry keywords like “Symantec,” pulling in users researching enterprise security.
#2 Niche software products like VeloCloud SD-WAN skyrocket in visibility, ranking for high-value networking terms.
#3 Technical support pages win with intent, as users actively seek help for Broadcom’s software and hardware solutions.
Broadcom’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 12.9M |
| Referring Domains | 46.3K |
| High-Authority Links | Links from Google, Apple, Wikipedia, Microsoft, Amazon, Adobe |
Insights
#1 Broadcom’s high-authority links from tech giants like Google, Apple, and Microsoft reinforce its credibility in the semiconductor and cybersecurity sectors.
#2 With 12.9M backlinks from 46.3K referring domains, Broadcom benefits from a diverse and widespread link profile, boosting its authority across multiple product categories.
Broadcom’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 129.4K | 53.1% |
| India | 35.6K | 14.6% |
| United Kingdom | 7.2K | 2.9% |
| Germany | 5.4K | 2.2% |
| Canada | 4.7K | 1.9% |
Insights
#1 More than half of Broadcom’s traffic (53.1%) comes from the United States, reinforcing its strong foothold in the North American market.
#2 While India contributes a notable 14.6%, other regions like the UK, Germany, and Canada are still in the early stages of traffic growth.
Tech Performance = SEO Insurance
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.3s (Moderate)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 72ms (Good)
Source: PageSpeed Insights
Pages load smoothly. No jumpy elements. No delayed responses. This matters more than ever post-Page Experience update.
Traffic Breakdown
| Source | Value |
| Organic Search | 129K |
| Paid Search | 0 |
What Most SaaS Teams Miss (And Broadcom Nails)
● You focus only on non-branded keywords. They dominate branded ones and still outrank you.
● You write blog posts. They build search-optimized commercial and support pages.
● You chase backlinks. They earn them by being the industry reference point.
● You ship content fast. They align content to funnel stages and user intent.
Skyscraper SEO, Enterprise Edition: What Broadcom Gets Right (That You Can Copy)
#1 Rank Where the CTO Scrolls: Win with High-Intent Technical SEO
Pages for “Carbon Black” and “Broadcom VMware” consistently rank at the top, drawing thousands of targeted visitors. They nail technical queries that matter to IT decision-makers.
What Broadcom Did Right:
● Targeted bottom-of-funnel (BoFu) keywords like “endpoint protection software” and “VMware SD-WAN.”
● Optimized product pages with technical specs, use cases, and buyer enablement content.
● Used acquisition-driven SEO (e.g., VMware) to expand keyword footprint overnight.
SaaS Playbook: How to Apply This
● Use customer interviews and sales team input to find technical queries decision-makers ask.
● Map keywords like “[software] alternatives,” “[tool] use cases,” and “[category] comparison.”
● Turn your product pages into high-conversion SEO assets with demos, case studies, and technical documentation.
Example from SaaS:
Datadog ranks for “infrastructure monitoring tools” and includes benchmark data, demo videos, and customer logos; all on the same page. Copy their SEO strategy.
Takeaway: Buyers with complex needs don’t want fluff. Rank for the hard stuff; and answer it like a pro.
#2 Rank Where the CTO Scrolls: Win with High-Intent Technical SEO
Broadcom ranks #1 for “vrmtraining” and “application security,” two highly specific technical queries with strong buyer intent. These aren’t fluff terms; they’re searched by IT leaders actively seeking solutions.
What Broadcom Did Right:
● Targeted bottom-of-funnel (BoFu) technical keywords that directly map to enterprise training and cybersecurity concerns.
● Optimized content for decision-makers researching risk management training and application security frameworks.
● Positioned itself as the authority in niche, high-value segments by capturing rare but critical keyword real estate.
SaaS Playbook: How to Apply This
● Identify overlooked technical keywords your competitors ignore but your buyers obsess over.
● Use conversations with enterprise customers to uncover niche training or compliance terms.
● Build landing pages that act like “micro-resources” for these queries—complete with clear CTAs, training modules, and solution overviews.
Takeaway: High-intent tech terms may have lower search volume; but they convert like crazy. Own the exact keywords your buyers Google at budget sign-off.
#3 Authority That Compounds: Earn Backlinks Big Tech Can’t Ignore
With 12.9M backlinks from 46.3K domains; including Google, Apple, and Microsoft; Broadcom commands authority and trust. This diverse link profile pushes their rankings and signals industry leadership.
What Broadcom Did Right:
● Earned backlinks from top-tier tech platforms via software documentation, co-branded pages, and developer resources.
● Created assets worth linking to (e.g., training hubs, technical explainers, SDKs).
● Maintained a clean, diversified link profile that spans verticals and content types.
SaaS Playbook: How to Apply This
● Create link-worthy content like industry reports, open-source tools, integration documentation, or data benchmarks.
● Pitch to universities, government portals, and forums where professionals discuss your space.
● Get backlinks from integration partners and marketplaces (e.g., Salesforce AppExchange, AWS Marketplace).
Takeaway: Invest in a proactive backlink strategy to secure links from top-tier, industry-recognized sources.
Why Broadcom’s SEO Dominates and How Yours Can Too
Broadcom is capturing decision-makers in motion; researching, comparing, buying.
They rank where trust matters most: support, certifications, product features, technical terms. Every visit isn’t just a click; it’s a conversation starter.
Want to build your own SEO machine?
Let’s audit your content, surface high-intent gaps, and build pages that turn traffic into pipeline.
Book a free strategy call; and let’s build your Broadcom-grade SEO engine (without their budget).
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
