You have a stronger product. A sharper team.
But still struggling with organic traffic.
And Broadcom? They are quietly pulling in 129,000+ organic visits per month. If you Google any high-intent IT or cybersecurity term, odds are they are already there.
The reason?
They are not playing flashy content games. They are doing the fundamentals better than 90 percent of SaaS companies.
Here is how they built an organic traffic machine that compounds daily and what you can learn from them.
SEO Snapshot: Broadcom by the Numbers
| Organic Traffic (Monthly) | 129K |
| Domain Rating (DR) | 90 |
| Backlinks | 12.9M |
Their secret? Compound SEO. Branded search + technical intent + trust-building content + authority links.
How Broadcom Captures Traffic: Breaking Down the Sources
#1 Branded searches: 110.4K visits (Users already familiar with the brand)
#2 Non-branded searches: 19K visits (Capturing users before they know the brand)
#3 Informational searches: 124.9K visits (Users seeking knowledge and insights)
#4 Navigational searches: 68.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 59.9K visits (Users researching before making a purchase)
Branded search carries the weight, but don’t miss what’s hidden in the margins: Broadcom dominates high-converting, commercial and technical queries; without looking like they’re trying.
Top-Performing Pages (and What They Signal)
| Page | Keyword | Position | Monthly Traffic |
| Broadcom Homepage | broadcom | 1 | 68,951 |
| Carbon Black | carbon black | 1 | 8,507 |
| VMware Info | broadcom vmware | 1 | 4,747 |
| Cybersecurity | symantec | 1 | 4,106 |
| VMware Certification | vmware certification | 1 | 3,391 |
| VeloCloud SD-WAN | velocloud | 1 | 2,558 |
| Support | broadcom support | 1 | 2,515 |
| VMware Support | vmware support | 1 | 2,148 |
| VMware Training | vmware training | 1 | 1,747 |
| Endpoint Security | symantec endpoint protection | 1 | 1,702 |
Insight:
Broadcom owns the highest-intent parts of the funnel. Their pages rank for:
● Navigational and support queries (“broadcom support”)
● Brand-aligned IT queries (VMware, Symantec, Carbon Black)
● Commercial intent queries (“endpoint protection”)
Broadcom’s Smart Search Play
#1 Cybersecurity pages tap into major industry keywords like “Symantec,” pulling in users researching enterprise security.
#2 Niche software products like VeloCloud SD-WAN skyrocket in visibility, ranking for high-value networking terms.
#3 Technical support pages win with intent, as users actively seek help for Broadcom’s software and hardware solutions.
Broadcom’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 12.9M |
| Referring Domains | 46.3K |
| High-Authority Links | Links from Google, Apple, Wikipedia, Microsoft, Amazon, Adobe |
Insights
#1 Broadcom’s high-authority links from tech giants like Google, Apple, and Microsoft reinforce its credibility in the semiconductor and cybersecurity sectors.
#2 With 12.9M backlinks from 46.3K referring domains, Broadcom benefits from a diverse and widespread link profile, boosting its authority across multiple product categories.
Broadcom’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 129.4K | 53.1% |
| India | 35.6K | 14.6% |
| United Kingdom | 7.2K | 2.9% |
| Germany | 5.4K | 2.2% |
| Canada | 4.7K | 1.9% |
Insights
#1 More than half of Broadcom’s traffic (53.1%) comes from the United States, reinforcing its strong foothold in the North American market.
#2 While India contributes a notable 14.6%, other regions like the UK, Germany, and Canada are still in the early stages of traffic growth.
Tech Performance = SEO Insurance
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.3s (Moderate)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 72ms (Good)
Source: PageSpeed Insights
Pages load smoothly. No jumpy elements. No delayed responses. This matters more than ever post-Page Experience update.
Traffic Breakdown
| Source | Value |
| Organic Search | 129K |
| Paid Search | 0 |
What Most SaaS Teams Miss (And Broadcom Nails)
● They dominate branded ones and still outrank you.
● They build search-optimized commercial and support pages.
● They earn them by being the industry reference point.
● They align content to funnel stages and user intent.
5 Reasons Broadcom Gets Almost 125K+ Organic Monthly Visits
#1 Rank Where the CTO Scrolls: Win with High-Intent Technical SEO
Pages for “Carbon Black” and “Broadcom VMware” consistently rank at the top, drawing thousands of targeted visitors. They nail technical queries that matter to IT decision-makers.
What Broadcom Did Right:
● Targeted bottom-of-funnel (BoFu) keywords like “endpoint protection software” and “VMware SD-WAN.”
● Optimized product pages with technical specs, use cases, and buyer enablement content.
● Used acquisition-driven SEO (e.g., VMware) to expand keyword footprint overnight.
SaaS Playbook: Things To Learn
● Use customer interviews and sales team input to find technical queries decision-makers ask.
● Map keywords like “[software] alternatives,” “[tool] use cases,” and “[category] comparison.”
● Turn your product pages into high-conversion SEO assets with demos, case studies, and technical documentation.
Example from SaaS:
Datadog ranks for “infrastructure monitoring tools” and includes benchmark data, demo videos, and customer logos; all on the same page. Learn from their SEO strategy.
Takeaway: Buyers with complex needs don’t want fluff. Rank for the hard stuff; and answer it like a pro.
#2 Rank Where the CTO Scrolls: Win with High-Intent Technical SEO
Broadcom ranks #1 for “vrmtraining” and “application security,” two highly specific technical queries with strong buyer intent. These aren’t fluff terms; they’re searched by IT leaders actively seeking solutions.
What Broadcom Did Right:
● Targeted bottom-of-funnel (BoFu) technical keywords that directly map to enterprise training and cybersecurity concerns.
● Optimized content for decision-makers researching risk management training and application security frameworks.
● Positioned itself as the authority in niche, high-value segments by capturing rare but critical keyword real estate.
SaaS Playbook: Things To Learn
● Identify overlooked technical keywords your competitors ignore but your buyers obsess over.
● Use conversations with enterprise customers to uncover niche training or compliance terms.
● Build landing pages that act like “micro-resources” for these queries—complete with clear CTAs, training modules, and solution overviews.
Takeaway: High-intent tech terms may have lower search volume; but they convert like crazy. Own the exact keywords your buyers Google at budget sign-off.
#3 Authority That Compounds: Earn Backlinks Big Tech Can’t Ignore
With 12.9M backlinks from 46.3K domains; including Google, Apple, and Microsoft; Broadcom commands authority and trust. This diverse link profile pushes their rankings and signals industry leadership.
What Broadcom Did Right:
● Earned backlinks from top-tier tech platforms via software documentation, co-branded pages, and developer resources.
● Created assets worth linking to (e.g., training hubs, technical explainers, SDKs).
● Maintained a clean, diversified link profile that spans verticals and content types.
SaaS Playbook: Things To Learn
● Create link-worthy content like industry reports, open-source tools, integration documentation, or data benchmarks.
● Pitch to universities, government portals, and forums where professionals discuss your space.
● Get backlinks from integration partners and marketplaces (e.g., Salesforce AppExchange, AWS Marketplace).
Takeaway: Invest in a proactive backlink strategy to secure links from top-tier, industry-recognized sources.
Ready to Build an SEO Engine That Drives Revenue?
At Concurate, we help B2B and SaaS brands create SEO strategies that move beyond traffic and build real sales pipelines.
We do not just chase rankings. We focus on building high-intent, trust-driven pages that your ideal buyers are already searching for. From technical content to product-led SEO assets, we make sure every visit brings you closer to a signup, demo, or deal.
Curious what is holding your growth back? Book a strategy call. We will show you three ways to turn your SEO into a consistent revenue channel.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Broadcom’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Broadcom Inc. All trademarks mentioned are the property of their respective owners.
