Brevo owns the conversation in email marketing. While competitors fight for clicks, Brevo’s name is typed directly into search bars worldwide.
Users aren’t just looking for email marketing solutions; they’re looking for Brevo.
With a strategy that blends brand dominance, multilingual reach, and content precision, Brevo isn’t chasing traffic, it’s pulling it in effortlessly.
So, what’s the reason behind its 480K+ organic visits and what you can learn from its strategy?
Brevo Ranks for Every Search Intent
#1 Branded searches: 296.2K visits (Users already familiar with the brand)
#2 Non-branded searches: 184K visits (Capturing users before they know the brand)
#3 Informational searches: 422.4K visits (Users seeking knowledge and insights)
#4 Navigational searches: 269.2K visits (Users looking for a specific website or page)
#5 Commercial searches: 344.7K visits (Users researching before making a purchase)
Learn more about SEO Analysis of market leaders: Freshworks SEO Analysis: How They Get 360K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| brevo.com | sendinblue | 1 | 93.7K |
| brevo.com/fr/ | brevo | 1 | 60.9K |
| brevo.com/es/ | sendinblue | 1 | 25.7K |
| brevo.com/de/ | brevo | 1 | 16.0K |
| brevo.com/it/ | sendinblue | 1 | 10.9K |
| brevo.com/bulk-email-service/ | mass email sender | 1 | 10.4K |
| brevo.com/blog/what-is-email-marketing/ | email marketing | 6 | 10.2K |
| brevo.com/es/blog/que-es-un-boletin-informativo/ | boletin informativo | 4 | 9.3K |
| brevo.com/blog/best-email-marketing-services/ | email marketing for small business | 1 | 6.6K |
| brevo.com/pt/ | sendinblue | 1 | 6.6K |
#1 Brevo’s homepage leads the way in branded search, ranking #1 for “sendinblue” and driving massive traffic from users already familiar with the platform.
#2 Regional landing pages like Brevo France, Spain, and Germany capture localized audiences, ranking at the top for branded terms like “brevo” and “sendinblue,” ensuring strong visibility in multiple markets.
#3 Blog content such as “What is Email Marketing?” and “Best Email Marketing Services” ranks well for high-intent queries, attracting users searching for industry insights and service comparisons.
This is similar to the strategy of companies like Miro, whose content strategy drives millions of organic visits, thanks to their engaging content and audience-focused approach.
Brevo Ranks for High-Intent and Business-Critical Keywords
#1 Branded searches like “sendinblue” and “brevo” contribute a steady flow of traffic, cementing Brevo’s recognition as a trusted name in email marketing.
#2 Service-specific keywords such as “mass email sender” drive valuable traffic to key product pages, connecting users with Brevo’s bulk email solutions.
#3 Informational content targeting phrases like “email marketing” and “boletin informativo” helps position Brevo as an authority in digital marketing, pulling in users at the research stage.
Global Traffic Domination
Top Traffic Sources
#1 France – 103.8K visits/month (21.6% of total traffic)
#2 United States – 57.5K visits/month (12.0%)
#3 Germany – 37.9K visits/month (7.9%)
#4 India – 33.3K visits/month (6.9%)
#5 Spain – 25.5K visits/month (5.3%)
France takes the lead, driving the highest share of organic traffic, showcasing Brevo’s strong presence in the European market.
Meanwhile, the U.S. and India contribute significantly, reinforcing Brevo’s global appeal across different digital landscapes.
Brevo Backlink Profile
| Metric | Value |
| Total backlinks | 19.3M |
| Referring Domains | 56K |
| High-Authority Links | Links from Google, WordPress, Apple, Adobe |
#1 Brevo’s massive backlink profile with 19.3 million links from 56K domains cements its authority in the email marketing space, driving strong organic visibility.
#2 High-authority endorsements from giants like Google, Apple, and Adobe amplify Brevo’s credibility, boosting its search rankings and trustworthiness.
Traffic Breakdown
| Source | Value |
| Organic Search | 480K |
| Paid Search | 65.4K |
Brevo’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.3s (Very Good)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 47ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 Freshworks’ fast LCP of 1.3 seconds ensures a seamless user experience, enhancing engagement and lowering bounce rates.
#2 With a perfect CLS score of 0, the site delivers exceptional visual stability, ensuring a smooth browsing experience for users.
Here’s How You Can Steal Brevo’s SEO Playbook
#1 Dominate Search with a Strong Brand
People don’t just search for email marketing, they search for Brevo and Sendinblue. With 93.7K visits coming from branded terms, Brevo has made itself the go-to name in the industry.
A recognized brand is an SEO powerhouse. When users actively search for you, Google sees trust and ranks you higher.
The lesson? Don’t just chase rankings. Build a brand so strong that people Google you by name.
#2 Turn Localized Content into a Traffic Magnet
Brevo’s France, Spain, and Germany pages don’t just translate content, they own the top spot for localized branded searches. Result? 60.9K+ visitors in France alone.
Local markets behave differently. What ranks in one country might flop in another. Brevo fine-tunes its content for every audience, winning on a global scale.
Don’t just think global, optimize local. Speak the language, own the SERPs, and become the #1 choice in every region.
#3 Win the Intent War with Smart Content
Ranking for “What is Email Marketing?” and “Best Email Marketing Services” is SEO strategy in motion. These pages attract, educate, and convert users searching for solutions.
Brevo plays the long game. By answering key industry questions, they capture audiences before they even know they need a product.
Create content that serves a purpose. Teach first, sell later, and watch your traffic grow.
#4 Earn Links That Supercharge Authority
Google, Apple, Adobe aren’t just companies. They’re SEO gold. When they link to you, it’s a signal of trust that skyrockets rankings. Brevo has 19.3M backlinks from 56K domains, proving its dominance.
Backlinks aren’t about quantity, they’re about credibility. One high-authority link can outperform thousands of low-value ones.
The takeaway? Get noticed by industry leaders. Quality beats quantity every time.
#5 Speed and Stability means Higher Rankings
A 1.3s LCP, 0 CLS, and 47ms INP aren’t just technical metrics. They’re the reason Brevo’s site loads fast, stays stable, and delivers a seamless experience.
Google rewards great user experience. A slow, clunky site loses traffic and rankings. Brevo’s laser focus on Core Web Vitals ensures they stay ahead.
Want higher rankings? Fix your site speed, minimize shifts, and keep users happy.
Before We Go
By leveraging its rebrand from Sendinblue, it turned existing search traffic into a growth engine. Its expert-driven content attract visitors and captures intent at every stage.
A strong backlink profile, localized content, and technical excellence keep Brevo ahead of the competition.
Want to scale like Brevo? Partner up with the right strategy, and take your SEO game to the next level.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
