Breathe, one of the most known software in the field of HR, is an SEO powerhouse pulling in 210K organic visits per month with a DR of 72.
Their strategy? A blend of high-ranking calculators, authority-building blogs, and hyper-relevant branded search dominance.
With 186.8K visits from informational searches alone, Breathe has cracked the code on capturing and converting HR professionals before they even consider a competitor.
Let’s break down exactly what they’re doing right and how you can steal their strategy.
Breathe’s SEO Power at a Glance
| Organic Traffic (Monthly) | 210K |
| Domain Rating (DR) | 72 |
| Backlinks | 15.8K |
Where Breathe’s Traffic Comes From
| Search Type | Monthly Visits | What It Means |
|---|---|---|
| Branded Searches | 107.3K | Users searching specifically for Breathe HR |
| Non-Branded Searches | 102.9K | Capturing users before they even know about the brand |
| Informational Searches | 186.8K | Users looking for HR insights and solutions |
| Navigational Searches | 94.3K | Users searching for a specific website or page |
| Commercial Searches | 106K | Users researching before making a purchase |
Key Takeaway: Unlike many brands that rely on branded search, Breathe thrives by ranking for high-value informational and commercial queries.
You might like to read this as well: Superworks SEO: How They Get 64K+ Organic Monthly Visits
Top Pages Responsible for Breathe’s SEO Success
| Page | Keyword | Position | Monthly Traffic |
| https://www.breathehr.com/en-gb/ | breathe hr | 1 | 93,644 |
| https://www.breathehr.com/en-gb/blog/topic/health-and-wellbeing/8-signs-youre-dealing-with-a-micro-manager-and-how-to-manage-them | micromanagement | 1 | 23,588 |
| https://www.breathehr.com/en-gb/resources/working-hours-calculator | work hours calculator | 3 | 16,162 |
| https://www.breathehr.com/en-gb/resources/bradford-factor-calculator | bradford factor score | 2 | 7,672 |
| https://www.breathehr.com/en-gb/pro-rata-calculator | pro rata calculator | 3 | 7,017 |
| https://www.breathehr.com/en-gb/resources/holiday-calculator | annual leave calculator uk | 1 | 6,784 |
| https://www.breathehr.com/en-gb/blog/topic/business-process/why-is-human-resources-important | why are human resources important | 3 | 3,542 |
| https://www.breathehr.com/en-gb/resources/ni-calculator | national insurance increase calculator | 2 | 3,390 |
| https://www.breathehr.com/en-gb/blog/topic/recruiting-talent/what-is-a-probation-period | probation period | 4 | 2,637 |
| https://www.breathehr.com/en-gb/hr-software/hr-software-prices | breathe hr | 1 | 2,170 |
Breathe’s SEO Power Plays
#1 The homepage dominates, ranking #1 for “Breathe HR” and attracting users already familiar with the brand.
#2 The Micromanagement blog post pulls in high-intent visitors searching for workplace management insights.
#3 HR Calculators drive conversions, with tools like the Working Hours Calculator and Bradford Factor Calculator meeting essential HR needs.
Breathe Wins with Search Intent
#1 Workplace tools attract users, with “Pro Rata Calculator” and “Holiday Calculator” helping professionals manage payroll and leave.
#2 Educational content drives engagement, with the blog on “Why Is Human Resources Important?” ranking for HR-related queries.
#3 Searchers in need of HR software find their way, as the Pricing Page ranks for “Breathe HR,” ensuring ready-to-buy visitors convert.
Breathe’s Global SEO Reach
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United Kingdom | 160.2K | 76.7% |
| United States | 16.3K | 7.8% |
| India | 7.9K | 3.8% |
| Australia | 3.9K | 1.9% |
| Philippines | 3.3K | 1.6% |
Insights
#1 The United Kingdom dominates traffic, contributing over 75%, indicating a strong local brand presence.
#2 Emerging markets like India and Australia are gaining traction, presenting an opportunity for localized content strategies.
Breathe’s Backlink Profile
| Metric | Value |
| Total backlinks | 15.8K |
| Referring Domains | 1.9K |
| High-Authority Links | Links from Apple, BBC, TheGuardian |
#1 High-quality backlinks from Apple, BBC, and The Guardian boost Breathe’s credibility and search rankings.
#2 With 1.9K domains, there’s room to expand link diversity and strengthen domain authority further.
Traffic Breakdown
| Source | Value |
| Organic Search | 210K |
| Paid Search | 3 |
Breathe’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1s (Great)
Cumulative Layout Shift (CLS): 0.02 (Excellent)
Interaction to Next Paint (INP): 92ms (Good)
Source: PageSpeed Insights
#1 With an LCP of just 1s, Breathe ensures users get a smooth and speedy experience, boosting engagement and retention.
#2 A CLS of 0.02 means pages remain visually stable, reducing frustration and improving usability.
A seamless user experience, combined with well-structured pages, plays a vital role in ensuring high engagement and retention. Implementing structured content strategies that scale efficiently can further enhance organic visibility,
How You Can Steal Breathe’s Playbook
#1 Branded Search Fuels Their Growth
Breathe dominates branded search, with 107.3K visits per month coming from users already familiar with them. Their homepage alone ranks #1 for “Breathe HR” and gets 93.6K+ visits monthly.
Takeaway: Build brand awareness through consistent content marketing and PR efforts. The stronger your brand, the more people will search for you directly; giving you an edge over competitors.
#2 HR Calculators = Traffic Machines
Breathe’s HR calculators are a goldmine, pulling in thousands of visits per month by ranking high for practical HR-related searches.
Takeaway: Create interactive tools that solve real problems in your industry. These pages rank well, drive engagement, and bring in ready-to-convert users.
#3 Authority-Building Content Wins Big
Their Micromanagement blog post ranks #1 for “micromanagement” and brings in 23.5K visits per month. Another high-ranking blog, “Why Is Human Resources Important?”, pulls in 3.5K visits, proving that thought leadership matters.
Takeaway: Write deep-dive, expert-driven content that targets high-volume, low-competition keywords. The right blog post can become a long-term traffic driver.
#4 Local SEO Strengthens Market Position
Breathe gets 76.7% of its traffic from the UK, proving their strong regional presence. But with 7.8% from the U.S. and 3.8% from India, there’s growing potential for international expansion.
Takeaway: Optimize for local and international SEO. Use location-specific keywords, create region-specific content, and adapt your off-page SEO strategy to expand globally.
#5 Backlinks from Big Players Boost Authority
Breathe has 15.8K backlinks from 1.9K referring domains, with high-authority links from Apple, BBC, and The Guardian. These links skyrocket credibility and rankings.
Takeaway: Focus on earning backlinks from high-authority sites. Get featured in industry publications, news outlets, and business blogs to strengthen your domain’s authority.
Here’s What Bridge’s SEO Success Means for You
Breathe’s success is based on strong branded search, practical HR tools, local SEO, and high-authority backlinks.
They are able to attract 210K organic traffic every month because they understand search intent and provide unmatched value with their expert-driven content.
Want to replicate this? Start by optimizing for search intent, creating valuable tools, and strengthening your authority.
Collaborate with us for a data-driven content strategy that helps you optimize smarter, rank higher, and dominate your niche.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
