PR (Public Relations) feels like a gamble. You built a great product, believing that solving a real problem should be enough. But while you focus on improving your solution, others are shaping the conversation and capturing market attention. They secure media coverage, land major deals, and attract top talent while you struggle to get noticed.

Investors and peers push for brand visibility, but PR feels like an expensive bet with no clear ROI. You have seen others invest in it and questioned if it is just hype. Yet, an investor asks why your company has no industry presence. The longer PR remains an afterthought, the harder it becomes to stand out in a crowded market.

To clear up the uncertainty, we went straight to business leaders who have invested in PR and asked them one simple question. How has PR helped you? 

Their answers reveal that PR is not just about visibility. It builds trust, creates credibility, attracts clients, and fuels real business growth.

Here are six real business examples that showcase the power of PR in action:

• I Sold Eight Course Spots Overnight
• PR Builds Trust and Opens Doors
• The Right Mention Changes Everything
• PR Attracts New Clients
• Local Magazine Interview Leads to a Speaking Opportunity
• Increased Traffic and Credibility Boost

Let’s dive into each one and see how PR made a tangible difference for them.

I Sold Eight Course Spots Overnight

I was blown away by the power of PR when I was featured on a photography podcast. Almost instantly, I sold eight spots on my brand-new course to photographers from all over the world, teaching them how to take passport and visa photographs. It was incredible to see how one feature could reach the right people and turn into real sales overnight!

Sarah Jamieson, Brand and Family Photographer, Pictorial Photography

PR Builds Trust and Opens Doors

PR has made a real difference for me, especially in the property investment world. It’s not just about getting noticed- it’s about building trust and opening doors to opportunities that might not have come your way otherwise. One moment that stands out is when I was featured in a local property magazine after successfully resolving a complicated deal involving historic title charges. A week later, someone reached out after reading the article, asking for help with their own challenging property situation. That introduction turned into a successful deal and a long-term working relationship.

“Saddat says: PR isn’t just about visibility-it’s about creating connections that lead to real opportunities.”

What makes PR so effective is how it positions you as an expert in your field. When people see your name tied to success stories or industry insights, it builds confidence in your abilities. For example, after speaking at a property investment event that was covered in the media, I noticed more inquiries coming in from people who had seen the coverage. It wasn’t just recognition-it was validation of my expertise.

Research shows that 84% of people trust earned media, like articles and features, more than paid advertising. That’s what makes PR so valuable-it builds credibility in a way that traditional marketing often can’t.

In my experience, PR also helps you stand out in a crowded market. The property industry is highly competitive, but having your story told through the right channels can make all the difference. Whether it’s through a feature article, a podcast interview, or even social media coverage, PR has consistently helped me connect with new clients and grow my business.

PR isn’t just about getting your name out there- it’s about fostering meaningful relationships and creating opportunities that help you move forward. For me, it’s been an essential part of my journey in property investing.

Saddat Abid, CEO, Property Saviour

Right Mention Changes Everything

Opportunities come from unexpected places. A travel blogger mentioned our fleet in a review, and suddenly, tourists flooded in, asking for the exact model they wrote about. A business magazine highlighted our efficiency, leading to a partnership with a logistics company needing short-term vehicle solutions. PR works long after the article runs. Honestly, the right mention at the right time can change everything.

James McNally, Managing Director, SDVH [Self Drive Vehicle Hire]

PR Attracts New Clients

PR has been instrumental in shaping my career as a founder and the growth of my businesses. One of the benefits came when an art gallery reached out to advertise with Our Culture Mag after reading an interview I did about digital media’s role in modern art criticism. They hadn’t considered online publications before, but that article positioned us well to get them as a client.

Modestas Mankus, Founder, Dusty Mag

Local Magazine Interview Leads to Talk

Building my personal brand alongside my business has been hugely rewarding. Recently, I was interviewed by a local magazine. This PR, although not widely seen, led to an organization reaching out for me to give a talk about environmental awareness. This is a subject close to my heart and this opportunity is a step on my journey in educating people about how to best minimize their negative impact on the environment.

Mohamed Moussa, Managing Director, Tornado Marine Fleet

Increased Traffic and Credibility Boost

PR has significantly boosted Bestonlinecabinets’ visibility and credibility. One tangible benefit has been the increased traffic to our website, driven by features in industry publications and online articles highlighting our semi-custom Euro-style kitchen cabinets. The exposure has led to a notable rise in inquiries and conversions, allowing us to expand our customer base.

PR has enhanced our online reputation. Positive media coverage and customer testimonials have bolstered our credibility, essential in an industry where consumers seek assurance about quality and service. Our improved reputation has attracted new customers and encouraged repeat business, as clients feel confident about investing in our kitchen cabinetry solutions.

Josh Qian, COO and Co-Founder, Best Online Cabinets

PR Works When Your Expertise Reaches the Right Audience

GGetting featured in the media is just the beginning. The real impact comes when your insights provide genuine value to the audience. Business leaders who see success with PR are not just getting published. They are sharing expertise that resonates, builds trust, and opens doors to real opportunities.

But many leaders make a mistake. They secure PR placements but fail to provide meaningful industry expertise that makes their audience stop and take notice. PR is not just about getting your name out there. It is about making an impact once you are there.

That is where Concurate comes in. 

We specialize in crafting create expert-driven content that positions you as an authority, builds trust, and ensures your insights resonate with the right audience. Through deep research, SME interviews, and compelling storytelling, we ensure that when opportunities arise, whether through PR, content marketing or thought leadership, you have the right message to maximize your impact.

If you want to create content that builds trust, attracts the right audience, and drives real business growth, let’s talk.

Pro Tip: Want to Scale Your SaaS Business Faster?

We’ve put together 30 proven SaaS growth strategies to help you achieve double the impact. Get the full list by filling out the form below.