Strategic SEO is about aligning search visibility with business goals, and Avaya’s strategy demonstrates this by reinforcing brand authority and capturing high-intent searches.
With a strong presence in search results, Avaya leverages its brand strength, high-authority backlinks, and targeted keyword approach to maintain visibility and engagement.
In this report, we’ll break down the core factors driving Avaya’s SEO success—top-performing pages, keyword trends, backlink strength, and more.
You’ll also find actionable insights to refine your strategy and strengthen your brand’s search presence.
For a deeper dive into how other companies approach SEO, check out – KrispCall SEO Analysis – Insights & Stats (2025).
Let’s get started.
1. Avaya’s SEO Snapshot
| Total Monthly Traffic | 25.9K visits |
|---|---|
| Domain Rating (DR) | 81/100 |
| Top Pages | 1,559 |
2. Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| https://www.avaya.com/en/ | avaya | #1 | 14,788 |
| https://www.avaya.com/en/devices-and-phones/ | avaya phone | #1 | 4,755 |
| https://www.avaya.com/en/about-avaya/newsroom/ | avaya news | #1 | 1,514 |
| https://www.avaya.com/en/products/ucaas/cloud-office/ | cloud office, cloud telefonie | #1 | 1,419 |
| https://www.avaya.com/en/products/ip-office/ | ip office phone system | #1 | 888 |
| https://www.avaya.com/en/contacts/country/india/ | avaya india pvt ltd | #1 | 883 |
| https://www.avaya.com/en/devices-and-phones/ip-phones/j139/ | avaya ip phone | #1 | 815 |
| https://www.avaya.com/en/about-avaya/careers/welcome/ | avaya careers | #1 | 665 |
| https://www.avaya.com/en/about-avaya/newsroom/news-230501/ | avaya bankruptcy | #1 | 607 |
| https://www.avaya.com/en/contacts/ | www.support.avaya.com | #1 | 514 |
Observations:
- Brand-related keywords (e.g., “avaya,” “avaya phone,” “avaya news”) drive the majority of traffic.
- Avaya excels in brand authority SEO.
3. Winning Keyword Strategy
| Keyword | Position | Volume |
|---|---|---|
| avaya | #1 | 10.0K |
| avaya phone | #1 | 2.3K |
| avaya phone system | #1 | 1.4K |
| avaya cloud office | #1 | 1.1K |
| avaya news | #1 | 600 |
| avaya ip office | #1 | 600 |
| avaya phones | #1 | 600 |
| avaya bankruptcy | #1 | 450 |
| avaya cloud | #1 | 400 |
| avaya careers | #1 | 250 |
Keyword Trends:
- Brand-focused keywords dominate, with terms like “Avaya,” “Avaya phone,” and “Avaya phone system” driving the highest search traffic.
- Cloud-related queries such as “Avaya cloud office” and “Avaya cloud” indicate search interest in Avaya’s cloud-based solutions.
- Company-specific searches like “Avaya news” and “Avaya bankruptcy” reflect user interest in Avaya’s business updates and corporate status.
4. Backlink Strength
| Metric | Value |
|---|---|
| Total backlinks | 318,766 |
| Referring Domains | 8,185 |
| High-Authority Links | Links from Wikipedia, Zendesk and Sprinklr. |
Insight:
- Avaya’s strong authority is backed by a high volume of backlinks from diverse sources, including mentions in leading publications.
5. Traffic Breakdown
| Source | Value |
|---|---|
| Organic Search | 14.1K |
| Paid Search | 54 |
6. Technical SEO Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.4s (Good)
Cumulative Layout Shift (CLS): 0.05(Good)
Interaction to Next Paint (INP): 60ms (Good)
Source: PageSpeed Insights
- Mobile Friendliness: Fully optimized.
7. Paid Search Insights
Top Keywords Avaya is running Ads on:
1.) “coastal cloud llc”
2.) “avaya services”
3.) “avaya ip office support”
4.) “avaya phone 6424d m”
5.) “avaya aura”
6.) “avaya malaysia”
7.) “mightcall”
8.) “help customer service”
9.) “avaya soft phone”
10.) “call back services”
Observation:
Avaya’s paid search strategy prioritizes branded terms, product support, and regional queries, emphasizing customer retention and service accessibility.
Before We go
Avaya’s SEO strategy thrives on brand authority—dominating branded searches and reinforcing industry leadership with a strong backlink profile. This approach ensures long-term search visibility and audience engagement.
At Concurate, we help businesses achieve the same by creating expert-driven content that builds trust and establishes authority. Our strategies go beyond rankings, focusing on content that resonates with your audience and drives meaningful results.
Ready to strengthen your brand’s digital presence? Let’s collaborate and craft a strategy that delivers real impact.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
