You are not just missing traffic. You could be missing buyers.
While many teams struggle to prioritize the right content, AT&T is consistently ranking for over 12.9 million monthly searches.
While others invest heavily in paid campaigns, AT&T secures organic visibility across high-intent keywords with precision.
This is not just about branded keywords or homepage strength. It is about building a strategic, multi-layered SEO engine that reaches buyers before they even consider switching providers.
AT&T’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 12.9M |
| Domain Rating (DR) | 90 |
| Backlinks | 16.1M |
How AT&T Captures Traffic: Breaking Down the Sources
#1 Branded searches: 11.8M visits (Users already familiar with the brand)
#2 Non-branded searches: 1.1M visits (Capturing users before they know the brand)
#3 Informational searches: 4.8M visits (Users seeking knowledge and insights)
#4 Navigational searches: 9M visits (Users looking for a specific website or page)
#5 Commercial searches: 5.8M visits (Users researching before making a purchase)
Traffic MVPs: Top Pages Driving AT&T’s Success
| Page | Keyword | Position | Monthly Traffic |
| https://www.att.com/ | att | 1 | 3,934,302 |
| https://www.att.com/device-support/article/wireless/KM1320473/ATT/WirelessNetMF279 | att login | 1 | 567,887 |
| https://www.att.com/log-in/ | myatt | 1 | 537,660 |
| https://www.att.com/internet/ | att internet | 1 | 458,245 |
| https://www.att.com/internet/fiber/ | att fiber | 1 | 351,172 |
| https://www.att.com/acctsvcs/fastpay | att bill pay | 1 | 332,217 |
| https://www.att.com/outages/ | at&t outage map | 1 | 295,083 |
| https://www.att.com/wireless/ | att wireless | 1 | 195,377 |
| https://www.att.com/plans/wireless/ | att plans | 1 | 193,216 |
| https://www.att.com/my/ | at&t login | 1 | 188,912 |
AT&T’s Traffic Powerhouses
#1 The homepage dominates, ranking #1 for “AT&T” and attracting millions of visitors looking for telecom solutions.
#2 Login pages streamline access, with “myAT&T” and “AT&T login” ensuring a frictionless user experience.
#3 Internet-related pages capture demand, as “AT&T internet” and “AT&T fiber” pull in users searching for reliable connectivity.
AT&T Wins with Search Intent
#1 Urgent needs to drive traffic, with “AT&T outage map” helping customers check service disruptions in real time.
#2 Payment pages convert, as “AT&T bill pay” ranks for users actively managing their accounts.
#3 Device searches boost visits, with “iPhone 16 Pro Max” bringing in users ready to purchase the latest tech.
When brands fine-tune their messaging to engage high-intent buyers, they often find that partnering with a dedicated B2B SaaS content marketing agency can transform their outreach.
AT&T’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 16.1M |
| Referring Domains | 51.3K |
| High-Authority Links | Links from Apple, Wikipedia, Microsoft, Pinterest |
Insights
#1 A massive 16.1M backlinks reinforce AT&T’s dominance, signaling strong trust and relevance in telecom.
#2 Links from Apple, Wikipedia, and Microsoft boost credibility, securing AT&T’s position as a top-tier industry leader.
AT&T’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 12.1M | 93.5% |
| Mexico | 149.5K | 1.2% |
| India | 122.9K | 1.0% |
| Canada | 42.2K | 0.3% |
| Russian Federation | 37.3K | 0.3% |
Key Insights
#1 AT&T’s dominance in the U.S. is clear, with 93.5% of traffic coming from its home market.
#2 Mexico and India are key international markets, but their traffic share remains below 2.5%, showing growth potential.
Traffic Breakdown
| Source | Value |
| Organic Search | 12.9M |
| Paid Search | 103K |
Paid Ad Keywords That Drive Conversion
Brand-focused bidding is strong, with “att wifi” and “at&t prepaid” ensuring AT&T captures high-intent searches.
Top Keywords AT&T Is Bidding On:
#1 “att wifi”
#2 “at&t prepaid”
#3 “atat”
#4 “att internet plans”
#5 “att internet fiber”
#6 “at7t”
#7 “att wifi plans”
Insights
#1 Misspelled variations like “atat” and “at7t” suggest AT&T is strategically bidding on common typos to prevent traffic loss.
#2 Internet-related keywords like “att internet plans” and “att wifi plans” highlight AT&T’s push to dominate the broadband space.
5 Reasons AT&T Gets 12.5M+ Organic Monthly Visits
#1 Convert Downtime into High-Intent Traffic
The “AT&T outage map” page ranks #1 and drives nearly 300K visits/month. Instead of letting outages damage their reputation, they turn customer urgency into search visibility.
What AT&T Did Right:
● Built a dedicated, real-time outage status page with strong on-page SEO.
● Earned backlinks from news outlets and forums during service disruptions.
● Captured high-urgency queries that competitors ignored.
SaaS Playbook: Things To Learn
● Create a status page optimized for “[Product] down,” “[Product] not working,” or “[Product] outage.”
● Add structured data to surface in Google’s emergency results.
● Update in real-time and link to support articles to keep users on your site.
● Use error states in-app to drive users to this page instead of leaving them hanging.
#2 Build Authority by Borrowing Credibility
AT&T has 16.1M backlinks from Apple, Wikipedia, and Microsoft. These authority links boost trust and solidify their dominance in telecom search results.
What AT&T Did Right:
● Earned contextual, high-authority backlinks from relevant tech and telecom domains.
● Leveraged product partnerships (e.g., Apple) for deep links.
● Created resources worth linking to; like support centers and knowledge bases.
SaaS Playbook: Things To Learn
● Partner with integration tools, marketplaces, or platforms (like Zapier, G2, Product Hunt) and secure backlinks from those listings.
● Build comparison pages and templates that publishers can reference.
● Repurpose support docs into guides that bloggers or Redditors can link to.
● Use tools like HARO, Featured, or Terkel to earn PR backlinks at scale.
#3 Capture the Traffic You’re Accidentally Losing
AT&T actively bids on misspelled variations of its brand name like “atat” and “at7t,” ensuring competitors don’t siphon traffic from user errors.
What AT&T Did Right:
● Identified high-volume brand misspellings and variations.
● Ran defensive ads to intercept these clicks.
● Built redirect strategies to ensure mistyped URLs still land users in the right place.
SaaS Playbook: Things To Learn
● Use Google Ads Keyword Planner and Google Search Console to find typos and variations of your brand name.
● Run branded PPC campaigns targeting those variations.
● If you own common typo domains (like yourbrand.co instead of .com), redirect them to your main site.
● Add common spelling errors in your page metadata where relevant (e.g., “People often search for…” in FAQ schema).
Takeaway: People will mess up your name. You shouldn’t lose customers because of it.
Ready to Build Content That Earns Trust and Drives Growth?
At Concurate, we believe the strongest content is built on real expertise, not surface-level overviews.
We work with SaaS brands to create research-backed, expert-driven content that speaks directly to what sophisticated buyers expect today: depth, clarity, and authority.
Whether it is pillar pages, technical articles, case studies, or revitalizing older assets, our focus is simple. We help you deliver insights that build trust, guide buying decisions, and position you as the brand your market relies on.
If you are ready to transform your content into a true growth driver, let us collaborate.
Book a content strategy session today.
Disclaimer:
This article is an independent analysis based on publicly available data regarding AT&T’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by AT&T Inc. All trademarks mentioned are the property of their respective owners.
