You’re not just losing traffic. You’re losing buyers.
Not because your product is worse. Not because your site is broken. But because AT&T is outplaying you on search; at every stage of the funnel.
While you’re guessing which blog post to write next, they’re ranking for 12.9 million monthly visits.
While you’re fighting for scraps with PPC, they’re dominating every high-intent keyword in the telecom game; without breaking a sweat.
This isn’t just about branded keywords or homepage authority. It’s a strategic, multi-layered SEO machine built to capture users before they even think about switching providers.
AT&T’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 12.9M |
| Domain Rating (DR) | 90 |
| Backlinks | 16.1M |
How AT&T Captures Traffic: Breaking Down the Sources
#1 Branded searches: 11.8M visits (Users already familiar with the brand)
#2 Non-branded searches: 1.1M visits (Capturing users before they know the brand)
#3 Informational searches: 4.8M visits (Users seeking knowledge and insights)
#4 Navigational searches: 9M visits (Users looking for a specific website or page)
#5 Commercial searches: 5.8M visits (Users researching before making a purchase)
Traffic MVPs: Top Pages Driving AT&T’s Success
| Page | Keyword | Position | Monthly Traffic |
| https://www.att.com/ | att | 1 | 3,934,302 |
| https://www.att.com/device-support/article/wireless/KM1320473/ATT/WirelessNetMF279 | att login | 1 | 567,887 |
| https://www.att.com/log-in/ | myatt | 1 | 537,660 |
| https://www.att.com/internet/ | att internet | 1 | 458,245 |
| https://www.att.com/internet/fiber/ | att fiber | 1 | 351,172 |
| https://www.att.com/acctsvcs/fastpay | att bill pay | 1 | 332,217 |
| https://www.att.com/outages/ | at&t outage map | 1 | 295,083 |
| https://www.att.com/wireless/ | att wireless | 1 | 195,377 |
| https://www.att.com/plans/wireless/ | att plans | 1 | 193,216 |
| https://www.att.com/my/ | at&t login | 1 | 188,912 |
AT&T’s Traffic Powerhouses
#1 The homepage dominates, ranking #1 for “AT&T” and attracting millions of visitors looking for telecom solutions.
#2 Login pages streamline access, with “myAT&T” and “AT&T login” ensuring a frictionless user experience.
#3 Internet-related pages capture demand, as “AT&T internet” and “AT&T fiber” pull in users searching for reliable connectivity.
AT&T Wins with Search Intent
#1 Urgent needs to drive traffic, with “AT&T outage map” helping customers check service disruptions in real time.
#2 Payment pages convert, as “AT&T bill pay” ranks for users actively managing their accounts.
#3 Device searches boost visits, with “iPhone 16 Pro Max” bringing in users ready to purchase the latest tech.
When brands fine-tune their messaging to engage high-intent buyers, they often find that partnering with a dedicated B2B SaaS content marketing agency can transform their outreach.
AT&T’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 16.1M |
| Referring Domains | 51.3K |
| High-Authority Links | Links from Apple, Wikipedia, Microsoft, Pinterest |
Insights
#1 A massive 16.1M backlinks reinforce AT&T’s dominance, signaling strong trust and relevance in telecom.
#2 Links from Apple, Wikipedia, and Microsoft boost credibility, securing AT&T’s position as a top-tier industry leader.
AT&T’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 12.1M | 93.5% |
| Mexico | 149.5K | 1.2% |
| India | 122.9K | 1.0% |
| Canada | 42.2K | 0.3% |
| Russian Federation | 37.3K | 0.3% |
Key Insights
#1 AT&T’s dominance in the U.S. is clear, with 93.5% of traffic coming from its home market.
#2 Mexico and India are key international markets, but their traffic share remains below 2.5%, showing growth potential.
Traffic Breakdown
| Source | Value |
| Organic Search | 12.9M |
| Paid Search | 103K |
Paid Ad Keywords That Drive Conversion
Brand-focused bidding is strong, with “att wifi” and “at&t prepaid” ensuring AT&T captures high-intent searches.
Top Keywords AT&T Is Bidding On:
#1 “att wifi”
#2 “at&t prepaid”
#3 “atat”
#4 “att internet plans”
#5 “att internet fiber”
#6 “at7t”
#7 “att wifi plans”
Insights
#1 Misspelled variations like “atat” and “at7t” suggest AT&T is strategically bidding on common typos to prevent traffic loss.
#2 Internet-related keywords like “att internet plans” and “att wifi plans” highlight AT&T’s push to dominate the broadband space.
5 SEO Power Moves SaaS Leaders Should Steal from AT&T
#1 Convert Downtime into High-Intent Traffic
The “AT&T outage map” page ranks #1 and drives nearly 300K visits/month. Instead of letting outages damage their reputation, they turn customer urgency into search visibility.
What AT&T Did Right:
● Built a dedicated, real-time outage status page with strong on-page SEO.
● Earned backlinks from news outlets and forums during service disruptions.
● Captured high-urgency queries that competitors ignored.
SaaS Playbook: How to Apply This
● Create a status page optimized for “[Product] down,” “[Product] not working,” or “[Product] outage.”
● Add structured data to surface in Google’s emergency results.
● Update in real-time and link to support articles to keep users on your site.
● Use error states in-app to drive users to this page instead of leaving them hanging.
#2 Build Authority by Borrowing Credibility
AT&T has 16.1M backlinks from Apple, Wikipedia, and Microsoft. These authority links boost trust and solidify their dominance in telecom search results.
What AT&T Did Right:
● Earned contextual, high-authority backlinks from relevant tech and telecom domains.
● Leveraged product partnerships (e.g., Apple) for deep links.
● Created resources worth linking to; like support centers and knowledge bases.
SaaS Playbook: How to Apply This
● Partner with integration tools, marketplaces, or platforms (like Zapier, G2, Product Hunt) and secure backlinks from those listings.
● Build comparison pages and templates that publishers can reference.
● Repurpose support docs into guides that bloggers or Redditors can link to.
● Use tools like HARO, Featured, or Terkel to earn PR backlinks at scale.
#3 Capture the Traffic You’re Accidentally Losing
AT&T actively bids on misspelled variations of its brand name like “atat” and “at7t,” ensuring competitors don’t siphon traffic from user errors.
What AT&T Did Right:
● Identified high-volume brand misspellings and variations.
● Ran defensive ads to intercept these clicks.
● Built redirect strategies to ensure mistyped URLs still land users in the right place.
SaaS Playbook: How to Apply This
● Use Google Ads Keyword Planner and Google Search Console to find typos and variations of your brand name.
● Run branded PPC campaigns targeting those variations.
● If you own common typo domains (like yourbrand.co instead of .com), redirect them to your main site.
● Add common spelling errors in your page metadata where relevant (e.g., “People often search for…” in FAQ schema).
Takeaway: People will mess up your name. You shouldn’t lose customers because of it.
Want to Turn SEO Into a Revenue Engine, Not Just a Traffic Spike?
AT&T doesn’t just show up in search; they own it. From login portals to outage maps, they’ve built an SEO moat around every high-intent query their customers might Google.
This isn’t SEO for awareness. It’s SEO for dominance.
At Concurate, we help SaaS brands like yours do the same:
- Lock down branded and competitor-adjacent keywords
- Build pages that rank, convert, and retain traffic
- Turn overlooked assets (like login pages or feature docs) into growth levers
If you’re tired of SEO that doesn’t move the needle, let’s fix that.
Book a free teardown of your current strategy; we’ll send back 3 high-impact wins you can action immediately. No fluff. No sales pitch.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
