Asana knows how to get people to their site. They’ve built a system that brings in over 235K visitors every month.
They mapped the buyer’s journey, filled the gaps with content people actually want, and made sure they show up for every kind of search.
From a simple login to in-depth productivity guides, they’ve got it all covered.
So, what can we learn from Asana’s SEO approach?
Asana’s SEO Snapshot
| Organic Traffic (Monthly) | 237K |
| Domain Rating (DR) | 90 |
| Backlinks | 5.6M |
Asana Ranks for Every Search Intent
#1 Branded searches: 102.9K visits (Users already familiar with the brand)
#2 Non-branded searches: 133.8K visits (Capturing users before they know the brand)
#3 Informational searches: 219.8K visits (Users seeking knowledge and insights)
#4 Navigational searches: 97.4K visits (Users looking for a specific website or page)
#5 Commercial searches: 89.1K visits (Users researching before making a purchase)
You might like to read this as well: SurveySparrow SEO Analysis: How They Get 50K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| asana.com/pt | asana | 1 | 80,138 |
| asana.com/pt/resources/swot-analysis | analise swot, swot | 1 | 19,641 |
| asana.com/pt/resources/team-building-games | brincadeiras para fazer com amigos | 1 | 13,451 |
| app.asana.com/-/login | asana login | 1 | 10,152 |
| asana.com/ | asana, asan | 2 | 6,113 |
| asana.com/pt/resources/eisenhower-matrix | matriz de eisenhower | 1 | 5,020 |
| asana.com/pt/resources/pareto-principle-80-20-rule | regra de pareto | 1 | 4,983 |
| asana.com/pt/download | asana | 1 | 3,592 |
| asana.com/pt/resources/team-motivational-quotes | frases motivacionais trabalho | 3 | 3,480 |
| asana.com/pt/resources/icebreaker-questions-team-building | perguntas engraçadas, dinamica de perguntas e respostas | 6 | 3,414 |
#1 The SWOT Analysis page is a powerhouse, ranking #1 for “analise swot” and “swot,” making it a go-to resource for professionals looking for strategic insights.
#2 The login page is a high-traffic gateway, ensuring returning users access their workspace without hassle.
#3 Team-building content is a sleeper hit, with pages like “brincadeiras para fazer com amigos” pulling in thousands of searches from people seeking engaging group activities.
Asana Wins with Smart Content & Search Demand
#1 Informational content dominates, with resources like the Eisenhower Matrix and Pareto Principle pages securing top positions, making Asana a learning hub for productivity seekers.
#2 Branded keywords keep the momentum strong, multiple pages rank for “asana,” reinforcing the brand’s presence across different intent levels, from downloads to pricing.
#3 High-intent, practical resources, such as the “what is a flowchart” page, capture users actively searching for structured problem-solving tools, positioning Asana as a go-to productivity guide.
Asana’s focus on mapping the buyer’s journey and filling content gaps mirrors how creately strategically captures search intent to guide users through its platform.
Global Traffic Domination
Top Traffic Sources
#1 United States – 1.1M visits/month (19.0% of total traffic)
#2 Mexico – 676.1K visits/month (11.6%)
#3 India – 274.2K visits/month (4.7%)
#4 Brazil – 236.6K visits/month (4.1%)
#5 Colombia – 232.4K visits/month (4.0%)
While the U.S. remains the dominant source, Mexico is making massive strides, growing faster than any other region.
India, Brazil, and Colombia also show steady growth, proving that Asana’s global expansion strategy is paying off.
Asana’s Backlink Profile
| Metric | Value |
| Total backlinks | 5.6M |
| Referring Domains | 69.1K |
| High-Authority Links | Links from Google, Apple, Wikipedia, Microsoft, Amazon |
#1 When giants like Google, Apple, and Microsoft link to you, it’s a clear sign you’re doing something right. Asana isn’t just ranking—it’s earning trust from the biggest names in tech.
#2 With 5.6 million backlinks from 69.1K domains, Asana isn’t just chasing links—it’s strategically securing them. High-authority mentions combined with a massive referring domain pool keep its SEO dominance rock solid.
Traffic Breakdown
| Source | Value |
| Organic Search | 237K |
| Paid Search | 258 |
Asana’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.9s (Poor)
Cumulative Layout Shift (CLS): 0.23 (Poor)
Interaction to Next Paint (INP): 412ms (Very Poor)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
#1 With an LCP of 1.9s, Asana’s load times aren’t up to Google’s standards. Slow-loading pages can frustrate users and hurt rankings, something they’ll need to fix to stay competitive.
#2 CLS of 0.23 means elements are shifting unpredictably, while an INP of 412ms signals sluggish interactions. These aren’t just minor issues, they directly impact engagement and conversions.
Here’s How You Can Steal Asana’s SEO Playbook
#1 They Own the SERPs
Asana isn’t just competing for top spots, they dominate them. By strategically targeting different types of searches, they ensure their content shows up at every stage of the buyer’s journey.
The takeaway? SEO for Asana is about being the obvious choice.
#2 They Turn Content into a Traffic Machine
Asana doesn’t create random blogs, they publish high-value, evergreen content that solves real problems. Their pages on productivity frameworks, strategic planning, and teamwork aren’t just educational, they attract thousands of visitors every month.
Lesson: If you want consistent traffic, create content people actually search for. Be the answer they’re looking for.
#3 Their Backlink Profile Is a Fortress
Earning links from the biggest names in tech (Google, Apple, Microsoft) is a proof that Asana has built a trustworthy, authoritative brand. Their backlink strategy isn’t about numbers, it’s about quality.
Want better rankings? Focus on earning links, not chasing them.
How? Create content so good that industry leaders want to link to it.
By leveraging informational content to engage users, much like Vantage Circle does to boost its organic reach, Asana positions itself as a go-to resource for productivity seekers.
#4 They Know SEO Is Global
Asana isn’t just big in the U.S., they’re growing fast in Mexico, India, Brazil, and Colombia. Their secret? Localized SEO and region-specific content.
The lesson here is clear: If you want to expand, speak your audience’s language.
#5 Optimize for Search Experience, Not Just Search Rankings
Asana’s SEO is also about user experience. Their site is structured for easy navigation, quick access to key pages, and frictionless interactions.
This seamless approach keeps visitors engaged, reduces bounce rates, and ensures they find exactly what they need.
Before We Go
From ranking for diverse search intents to earning backlinks from tech giants, Asana’s strategy is both intentional and powerful.
Asana’s expert-driven SEO strategy shows how powerful the right approach can be. Collaborate with us and turn simple ideas into great SEO results.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
