You don’t need to publish 40 blogs a month.

You need to rank for keywords buyers actually search.

Acronis drives 256,000+ monthly organic visits, not by flooding the internet with content, but by dominating keywords like:

● “rpo”
● “best backup software”
● “server backup software”

And they do it with:

• Product-led articles that map directly to Acronis’ core SKUs
• Globally localised content (in German, Japanese, French)
• Pages like “Acronis True Image vs Cyber Protect”; built for existing users, not casual readers
• Zero fluff. No gated PDFs. Just high-utility, bottom-funnel SEO

In this article, we unpack how Acronis turns organic search into a revenue engine through focused, bottom-funnel SEO tactics that other SaaS brands can learn from.

Acronis’ SEO Snapshot: The Numbers That Matter

Organic Traffic (Monthly)	256K
Domain Rating (DR)	84
Backlinks	9.4M

How Acronis’ Captures Traffic: Breaking Down the Sources

#1 Branded searches: 179.1K visits (Users already familiar with the brand)

#2 Non-branded searches: 76.6K visits (Capturing users before they know the brand)

#3 Informational searches: 211.4K visits (Users seeking knowledge and insights)

#4 Navigational searches: 107.5K visits (Users looking for a specific website or page)

#5 Commercial searches: 145.6K visits (Users researching before making a purchase)

Traffic MVPs: Top Pages Driving Acronis’ Success 

Page	Keyword	Position	Monthly Traffic
Acronis Homepage	acronis	1	41,910
Acronis True Image (EN)	acronis true image	1	20,613
Acronis True Image (JA)	acronis true image	1	6,545
Acronis Germany	acronis	1	6,298
Acronis Japan Blog – RTO/RPO	rpoとは	1	5,218
Acronis Japan Homepage	acronis	1	5,122
Acronis US Blog – RTO/RPO	rto meaning	4	5,039
Acronis France	acronis	1	4,581
Acronis True Image Support	acronis true image download	1	3,591
Acronis Germany Blog – RTO/RPO	rpo	1	3,563

Acronis’ Traffic Powerhouses

#1 The homepage dominates, ranking #1 for “acronis” and capturing users searching for the brand directly.

#2 Product pages pull in buyers, with Acronis True Image securing the top spot for high-intent searches.

#3 Localized pages expand reach, driving traffic from markets like Germany, Japan, and France.

Acronis Wins with Search Intent

#1 Brand-loyal users search for “acronis true image,” leading them straight to product pages.

#2 Technical guides gain traction, with RTO/RPO blog posts ranking for disaster recovery terms.

#3 Support pages attract users looking for “acronis true image download,” keeping them within the Acronis ecosystem.

Content plays a critical role in earning backlinks. Learn how ZIP uses a content-driven strategy to dominate search rankings in this deep dive.

Acronis’ Backlink Profile: How They Build Authority

Metric	Value
Total backlinks	256K
Referring Domains	17.8K
High-Authority Links	Links from Google, Apple, Microsoft

Insights

#1 Backlinks from Google, Apple, and Microsoft boost Acronis’ credibility in cybersecurity and data protection.

#2 With 256K backlinks from 17.8K referring domains, Acronis secures a solid digital footprint across multiple sectors.

Acronis’ Global Reach

Country	Monthly Visits	% of Total Traffic
United States	68.5K	26.8%
Japan	25.6K	10.0%
Germany	21.9K	8.6%
France	14.7K	5.8%
Italy	13.5K	5.3%

Insights

#1 With 26.8% of total traffic, the U.S. remains Acronis’ top market.

#2 Japan, Germany, France, and Italy contribute over 30% combined, highlighting international demand.

See how SaaS companies leverage tailored content strategies to scale globally in this SaaS adoption guide.

Traffic Breakdown

Source	Value
Organic Search	256K
Paid Search	4.2K

Paid Ad Keywords That Drive Conversion

Terms like “Acronis backup software” and “Acronis server backup” attract users actively looking for data protection solutions.

Top Keywords Acronis Is Bidding On:

#1 “acronis backup software”

#2 “acronis cyber protect”

#3 “acronis cloud”

#4 “acronis server backup”

#5 “microsoft 365 security”

#6 “acronis”

#7 “acronis universal restore”

Insights:

#1 Bidding on “Acronis” and product-specific terms ensures visibility for users already searching for their solutions.

#2 Keywords like “Microsoft 365 security” and “Acronis cyber protect” target businesses prioritizing cybersecurity.

Reasons Why Acronis Gets 255K+ Organic Monthly Traffic

#1 Rank for High-Intent Category Terms That Buyers Actually Google

Acronis ranks #4 for “best backup software” and #2 for “server backup software,” showing up exactly where IT buyers go when researching solutions.

SaaS Playbook: How to Apply This:

● Identify top-of-funnel and mid-funnel terms your ICP searches (e.g., “best [category] tools,” “alternatives to [competitor]”)
● Build intent-mapped pages that compare solutions fairly, including yours
● Use real-world scenarios (e.g., “best for MSPs,” “ideal for hybrid IT setups”) to help readers self-select
● Optimize for featured snippets and People Also Ask to dominate SERP real estate

Takeaway: Don’t just talk about your product; own the category your buyers are searching for. Let your site be the “best backup software” guide they trust.

#2 Capture Global SEO Wins with Localized, Evergreen Content That Converts

Acronis ranks:

• #1 for “word 復元” (Word restoration) in Japan, driving 3,101 visits and $375 in traffic value
• #1 for “handy sichern” (backup phone) in Germany, bringing in 2,186 visits and $325 in value
• #4 for “recuperar word no guardado” (recover unsaved Word) in Spain, with 2,085 visits and $27 in value

These single blog posts rank for hundreds of localized keywords and generate thousands of monthly sessions across three major language markets.

SaaS Playbook: Things To Learn

● Identify globally relevant user problems (e.g., data loss, device backup), then research how they’re searched in each market
● Localize SEO fully: Use native keywords, culturally familiar phrasing, and region-specific examples
● Use internal linking to tie these blog posts to your core product features (e.g., data recovery, mobile backup)
● Track traffic value and ranking deltas across markets to prioritize content updates

Takeaway: One well-localized how-to post can bring in thousands of visits and rank #1 for high-volume terms in multiple countries. If you want your product to be truly global, start with problem-solving content in the user’s own language.

#3 Win Over Technical Buyers with Content That Ranks & Converts

Acronis’ blog posts on RTO/RPO rank for disaster recovery terms like “rto” attracting thousands of visitors seeking technical guidance.

What Acronis Did Right:

● Targeted industry-specific, jargon-heavy terms with real buyer intent
● Created simple, clear, technical explainers; no fluff
● Included product mentions and internal CTAs without breaking trust

SaaS Playbook: Things To Learn

● Interview your sales and support teams: What questions do buyers ask pre-sale?
● Create explainers around these terms (e.g., “SOC 2 vs ISO 27001,” “zero trust architecture”)
● Use comparison tables, charts, and analogies to simplify complex topics
● Add in-line CTAs that naturally match the content intent (e.g., “See how [Product] handles this”)

Takeaway: Develop educational content that answers industry-specific queries and positions your brand as an expert in the field.

Before We Go

At Concurate, we specialize in helping SaaS companies turn content into a real growth engine.

We build expert-driven content that earns trust, ranks with authority, and converts with purpose.

If you’re done publishing content that doesn’t move the needle, let’s talk.
We’ll help you:

• Identify keywords your buyers actually search
• Build content that speaks with real expertise
• Create an SEO strategy focused on revenue, not just rankings

Book your free teardown. No fluff, no pitch. Just data-backed clarity.

Disclaimer:

This article is an independent analysis based on publicly available data regarding Acronis’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Acronis Inc. All trademarks mentioned are the property of their respective owners.