You don’t need to publish 40 blogs a month.
You need to rank for keywords buyers actually search.
Acronis drives 256,000+ monthly organic visits; not by flooding the internet with content, but by dominating keywords like:
● “rpo”
● “best backup software”
● “server backup software”
And they do it with:
- Product-led articles that map directly to Acronis’ core SKUs
- Globally localised content (in German, Japanese, French)
- Pages like “Acronis True Image vs Cyber Protect”; built for existing users, not casual readers
- Zero fluff. No gated PDFs. Just high-utility, bottom-funnel SEO
Their Cyber Protect blog isn’t a thought leadership museum. It’s a conversion funnel disguised as content.
If you’re a SaaS CMO or founder; especially in B2B security or infrastructure; this teardown breaks down:
● How Acronis ranks with surgical, low-volume pages
● Why 80% of their traffic comes from <50 URLs
● How they turn support queries into product stickiness
You don’t need a massive team or a DR of 90.
You need this playbook.
Acronis’ SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 256K |
| Domain Rating (DR) | 84 |
| Backlinks | 9.4M |
How Acronis’ Captures Traffic: Breaking Down the Sources
#1 Branded searches: 179.1K visits (Users already familiar with the brand)
#2 Non-branded searches: 76.6K visits (Capturing users before they know the brand)
#3 Informational searches: 211.4K visits (Users seeking knowledge and insights)
#4 Navigational searches: 107.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 145.6K visits (Users researching before making a purchase)
Traffic MVPs: Top Pages Driving Acronis’ Success
| Page | Keyword | Position | Monthly Traffic |
| Acronis Homepage | acronis | 1 | 41,910 |
| Acronis True Image (EN) | acronis true image | 1 | 20,613 |
| Acronis True Image (JA) | acronis true image | 1 | 6,545 |
| Acronis Germany | acronis | 1 | 6,298 |
| Acronis Japan Blog – RTO/RPO | rpoとは | 1 | 5,218 |
| Acronis Japan Homepage | acronis | 1 | 5,122 |
| Acronis US Blog – RTO/RPO | rto meaning | 4 | 5,039 |
| Acronis France | acronis | 1 | 4,581 |
| Acronis True Image Support | acronis true image download | 1 | 3,591 |
| Acronis Germany Blog – RTO/RPO | rpo | 1 | 3,563 |
Acronis’ Traffic Powerhouses
#1 The homepage dominates, ranking #1 for “acronis” and capturing users searching for the brand directly.
#2 Product pages pull in buyers, with Acronis True Image securing the top spot for high-intent searches.
#3 Localized pages expand reach, driving traffic from markets like Germany, Japan, and France.
Acronis Wins with Search Intent
#1 Brand-loyal users search for “acronis true image,” leading them straight to product pages.
#2 Technical guides gain traction, with RTO/RPO blog posts ranking for disaster recovery terms.
#3 Support pages attract users looking for “acronis true image download,” keeping them within the Acronis ecosystem.
Content plays a critical role in earning backlinks. Learn how ZIP uses a content-driven strategy to dominate search rankings in this deep dive.
Acronis’ Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 256K |
| Referring Domains | 17.8K |
| High-Authority Links | Links from Google, Apple, Microsoft |
Insights
#1 Backlinks from Google, Apple, and Microsoft boost Acronis’ credibility in cybersecurity and data protection.
#2 With 256K backlinks from 17.8K referring domains, Acronis secures a solid digital footprint across multiple sectors.
Acronis’ Global Reach
| Country | Monthly Visits | % of Total Traffic |
| United States | 68.5K | 26.8% |
| Japan | 25.6K | 10.0% |
| Germany | 21.9K | 8.6% |
| France | 14.7K | 5.8% |
| Italy | 13.5K | 5.3% |
Insights
#1 With 26.8% of total traffic, the U.S. remains Acronis’ top market.
#2 Japan, Germany, France, and Italy contribute over 30% combined, highlighting international demand.
See how SaaS companies leverage tailored content strategies to scale globally in this SaaS adoption guide.
Traffic Breakdown
| Source | Value |
| Organic Search | 256K |
| Paid Search | 4.2K |
Paid Ad Keywords That Drive Conversion
Terms like “Acronis backup software” and “Acronis server backup” attract users actively looking for data protection solutions.
Top Keywords Acronis Is Bidding On:
#1 “acronis backup software”
#2 “acronis cyber protect”
#3 “acronis cloud”
#4 “acronis server backup”
#5 “microsoft 365 security”
#6 “acronis”
#7 “acronis universal restore”
Insights:
#1 Bidding on “Acronis” and product-specific terms ensures visibility for users already searching for their solutions.
#2 Keywords like “Microsoft 365 security” and “Acronis cyber protect” target businesses prioritizing cybersecurity.
SEO Strategy SaaS Founders Should Steal Immediately
#1 Rank for High-Intent Category Terms That Buyers Actually Google
Acronis ranks #4 for “best backup software” and #2 for “server backup software,” showing up exactly where IT buyers go when researching solutions.
SaaS Playbook: How to Apply This:
● Identify top-of-funnel and mid-funnel terms your ICP searches (e.g., “best [category] tools,” “alternatives to [competitor]”)
● Build intent-mapped pages that compare solutions fairly, including yours
● Use real-world scenarios (e.g., “best for MSPs,” “ideal for hybrid IT setups”) to help readers self-select
● Optimize for featured snippets and People Also Ask to dominate SERP real estate
Takeaway: Don’t just talk about your product; own the category your buyers are searching for. Let your site be the “best backup software” guide they trust.
#2 Capture Global SEO Wins with Localized, Evergreen Content That Converts
Acronis ranks:
- #1 for “word 復元” (Word restoration) in Japan, driving 3,101 visits and $375 in traffic value
- #1 for “handy sichern” (backup phone) in Germany, bringing in 2,186 visits and $325 in value
- #4 for “recuperar word no guardado” (recover unsaved Word) in Spain, with 2,085 visits and $27 in value
These single blog posts rank for hundreds of localized keywords and generate thousands of monthly sessions across three major language markets.
SaaS Playbook: How to Apply This:
● Identify globally relevant user problems (e.g., data loss, device backup), then research how they’re searched in each market
● Localize SEO fully: Use native keywords, culturally familiar phrasing, and region-specific examples
● Use internal linking to tie these blog posts to your core product features (e.g., data recovery, mobile backup)
● Track traffic value and ranking deltas across markets to prioritize content updates
Takeaway: One well-localized how-to post can bring in thousands of visits and rank #1 for high-volume terms in multiple countries. If you want your product to be truly global, start with problem-solving content in the user’s own language.
#3 Win Over Technical Buyers with Zero-Fluff Content That Ranks & Converts
Acronis’ blog posts on RTO/RPO rank for disaster recovery terms like “rto” attracting thousands of visitors seeking technical guidance.
What Acronis Did Right:
● Targeted industry-specific, jargon-heavy terms with real buyer intent
● Created simple, clear, technical explainers; no fluff
● Included product mentions and internal CTAs without breaking trust
SaaS Playbook: How to Apply This
● Interview your sales and support teams: What questions do buyers ask pre-sale?
● Create explainers around these terms (e.g., “SOC 2 vs ISO 27001,” “zero trust architecture”)
● Use comparison tables, charts, and analogies to simplify complex topics
● Add in-line CTAs that naturally match the content intent (e.g., “See how [Product] handles this”)
Takeaway: Develop educational content that answers industry-specific queries and positions your brand as an expert in the field.
Acronis Wins Because They Respect the Funnel
They rank for brand, awareness, education, comparison, support, and product; with fewer than 20 truly strategic pages.
Meanwhile, most SaaS companies are trapped in content hamster wheels chasing “ultimate guides” and 2-click traffic.
Want 256K monthly visitors? Don’t publish more. Publish smarter.
Want Your SEO to Look Like Acronis?
We help SaaS teams build SEO engines that work like compound interest.
- We’ll find your highest-ROI keywords
- Show you what your “Acronis True Image” page should be
- Build an SEO roadmap that doesn’t rely on content volume
Book your free teardown. No fluff, no pitch. Just data-backed clarity.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
