336,000 people land on Achievers every month.

If you’re a SaaS founder or CMO still obsessing over publishing more blogs each month, pause right here.

Achievers didn’t scale their organic traffic by going wide.
They went deep; on ultra-specific, evergreen queries that HR professionals Google right before making a decision.

We’re talking about posts like:

• “Employee Appreciation Day 2025”:13,764 monthly traffic
• “Boss Day Messages 2024”: 20,947 monthly traffic
• “Employee Incentive Programs”: $25.1K traffic value

No bloated content calendar.
Just high-intent, zero-fluff pages that dominate the SERP and drive real conversion-ready traffic.

If you’re building a SaaS in the HR, employee engagement, or work culture space; or simply want to understand how to win without playing the volume game; this teardown is for you.

You’ll learn:

● Why Achievers focuses on employee milestones, not “HR trends”
● How utility-led pages outperform brand storytelling

Achievers’ SEO Snapshot

Organic Traffic (Monthly)	336K
Domain Rating (DR)	77
Backlinks	24.1K

Achievers Ranks for Every Search Intent

#1 Branded searches: 6.4K visits (Users already familiar with the brand)

#2 Non-branded searches: 329.8K visits (Capturing users before they know the brand)

#3 Informational searches: 332.1K visits (Users seeking knowledge and insights)

#4 Navigational searches: 5.9K visits (Users looking for a specific website or page)

#5 Commercial searches: 28.7K visits (Users researching before making a purchase)

You might like to read this as well: Keka SEO Analysis: How They Get 669K+ Organic Monthly Visits

Top Pages Driving Traffic 

Page	Keyword	Position	Monthly Traffic
Thank You Messages & Quotes	Appreciation message	2	72,057
Birthday Wishes for Coworkers	Happy birthday wishes	1	45,523
Employee Appreciation Day	Employee appreciation day	3	25,989
Company Core Value Examples	Company values	1	22,705
Organizational Culture Definition	Organizational culture	1	21,276
Retirement Messages	Retirement wishes	7	20,836
Employee Incentive Programs	Employee incentive programs	1	10,873
Employee Recognition Awards	Awards and recognition	3	10,039
Motivational Quotes for Work	Inspirational quotes for work	1	9,168
Happy Work Anniversary Messages	Work anniversary wishes	2	8,597

#1 “Thank You Messages & Quotes” drives massive traffic, ranking #2 for “appreciation message” and pulling in users searching for the right words.

#2 “Birthday Wishes for Coworkers” taps into workplace culture, attracting thousands looking for thoughtful greetings.

#3 “Employee Appreciation Day” dominates seasonal search spikes, securing high rankings for recognition-related queries.

Achievers Wins with High-Intent Content

#1 Practical pages like “Company Core Value Examples” and “Organizational Culture Definition” rank #1, pulling in HR professionals and business leaders.

#2 Sentiment-driven searches power engagement, with “Retirement Messages” and “Work Anniversary Messages” bringing in consistent traffic.

#3 Motivational and workplace inspiration content keeps users returning, as “Motivational Quotes for Work” secures strong search visibility.

Achievers has built a content strategy that delivers exactly what people search for.

Global Traffic Domination

India dominates with over 80% of total organic traffic, showing strong local brand authority. Despite lower traffic, the U.S. holds high keyword diversity, ranking for 72.6K search terms.

Top Traffic Sources

#1 United States – 144.6K visits/month (42.9% of total traffic)

#2 India – 82.5K visits/month (24.5%)

#3 Philippines – 24.2K visits/month (7.2%)

#4 Canada – 15K visits/month (4.4%)

#5 United Kingdom – 10.9K visits/month (3.2%)

Achievers’ Backlink Profile

Metric	Value
Total backlinks	24.1K
Referring Domains	5.1K
High-Authority Links	Links from Apple, Wikipedia, Microsoft, Forbes

#1 The U.S. leads with nearly 43% of total traffic, showing strong engagement from North American audiences.

#2 India secures a solid 24.5%, highlighting Achievers’ growing influence in emerging HR markets.

Traffic Breakdown

Source	Value
Organic Search	337K
Paid Search	559

Things to Learn from Achiever’s SEO Playbook

#1 When “Culture” Becomes a Traffic Channel

Achievers is quietly dominating two high-intent, evergreen topics; “organizational culture” (14K/month) and “company values” (5.4K/month); through blog pages that act more like foundational brand content than just SEO posts.

With a Domain Rating (DR) of 77, and zero flashy tools or calculators, they’ve still managed to drive 13,000+ visits monthly to just two pages.

What Achievers Did Right:

• Positioned themselves as a thought leader on internal company culture without sounding generic or HR-heavy.
• Chose evergreen keywords tied to core SaaS decision-making (culture, values = hiring, retention, brand).
• Used definition + example content to nail both informational and inspirational intent.

SaaS Playbook: Things To Learn:

• You don’t need a tool to dominate: clear, well-structured answers to foundational business terms still win.
• Pair high-volume evergreen keywords with example-driven content to stay relevant and reference-worthy.
• Focus on brand-aligned educational content: these pieces aren’t just traffic drivers, they’re sales enablement assets too.

Example from SaaS:
Lattice does this brilliantly with pages like “What Is Employee Engagement?” and “How to Create an Effective Performance Review.” These aren’t just blogs; they’re strategic assets driving both SEO and sales alignment. Learn from their SEO strategy.

Takeaway:
Foundational keyword pages; when written with clarity, real examples, and brand alignment; can drive massive top-of-funnel visibility without needing enterprise SEO muscle. SaaS brands that value long-term trust over short-term clicks should take note.

#2: Seasonal Keywords, Evergreen Payoff

Achievers doesn’t just rely on core evergreen terms; it strategically ranks for seasonal, high-intent searches like “Employee Appreciation Day 2025” (16K/month) and “Boss Day 2024” (11K/month), pulling in 34,000+ monthly visits with two timely pages alone.

These aren’t throwaway calendar blogs; they’re sharable, linkable, and repeatable annual assets.

What Achievers Did Right:

• Turned calendar events into SEO flywheels that gain traction year over year.
• Created actionable listicles (50 ideas, 35 messages) that deliver instant value; no fluff.
• Leveraged specific year targeting to stay fresh in Google’s eyes and capture new SERP demand annually.

SaaS Playbook: Things To Learn:

• Seasonal content isn’t just for B2C; SaaS brands can capitalize on recurring intent with minimal yearly updates.
• Use [year] in titles and URLs to boost CTR and stay relevant.
• Focus on actionable formats like checklists, ideas, and templates; these naturally earn backlinks and shares.

Takeaway:
Recurring date-based searches = recurring traffic. When paired with useful, evergreen content formats, these pages become low-effort, high-return assets in your SaaS content engine.

#3: Utility Over Opinions; High-Intent, Bottom-Funnel Content Wins

Achievers wins big by serving what HR professionals are actively Googling. Their “Employee Incentive Programs” and “Award Ideas” pages rack up 11K+ combined traffic with zero fluff and 100% utility.

These aren’t thought pieces; they’re plug-and-play resources built to be bookmarked, shared, and implemented.

What Achievers Did Right:

• Ranked for high-conversion, intent-driven queries (e.g., “employee incentive programs,” “award ideas”).
• Created list-style content that solves problems instantly; no scroll fatigue, just value.
• Delivered clear formatting and examples that HR teams can easily adapt and apply.

SaaS Playbook: Things To Learn:

• Skip vague “thought leadership” and focus on real-world implementation content that answers user intent directly.
• Build content clusters around decision-stage queries (awards, incentives, budget tips) to funnel traffic toward solutions.
• These pages often attract natural backlinks from HR blogs, school districts, and SMB resources; low effort, high ROI.

Takeaway:
Content that removes friction from your buyer’s to-do list builds both traffic and trust. The more “print-and-go” your content feels, the higher the intent; and the higher the conversion potential.

Ready to Own Your Industry’s SERP?

At Concurate, we help SaaS and POS brands create SEO strategies that capture high-intent search and establish real market leadership.

We specialize in building content that ranks for what buyers are actually searching for, educates technical and operational audiences, and drives qualified leads.

Our approach helps you:
● Secure visibility across bottom-funnel, solution-aware, and competitor searches
● Build trust with technical, compliance, and business buyers
● Turn organic search from a cost center into a pipeline driver

If you are ready to create SEO assets that dominate buying moments and accelerate your growth, we are ready to help. Book a strategy consultation with Concurate today.

Disclaimer:

This article is an independent analysis based on publicly available data regarding Achievers’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Achievers Inc. All trademarks mentioned are the property of their respective owners.