336,000 people land on Achievers every month. That’s a huge number, but what’s more interesting is how they get there.
It’s not just branded searches. It’s not just blog posts. It’s a mix of high-intent pages, smart keyword targeting, and a content strategy that keeps working long after it’s published.
Achievers has cracked the SEO code for HR-related searches, outranking competitors and pulling in traffic across different search intents.
From appreciation messages to business values, every page serves a purpose and the numbers prove it. So, what’s driving all this organic traffic?
Achievers’ SEO Snapshot
| Organic Traffic (Monthly) | 336K |
| Domain Rating (DR) | 77 |
| Backlinks | 24.1K |
Achievers Ranks for Every Search Intent
#1 Branded searches: 6.4K visits (Users already familiar with the brand)
#2 Non-branded searches: 329.8K visits (Capturing users before they know the brand)
#3 Informational searches: 332.1K visits (Users seeking knowledge and insights)
#4 Navigational searches: 5.9K visits (Users looking for a specific website or page)
#5 Commercial searches: 28.7K visits (Users researching before making a purchase)
You might like to read this as well: Keka SEO Analysis: How They Get 669K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| Thank You Messages & Quotes | Appreciation message | 2 | 72,057 |
| Birthday Wishes for Coworkers | Happy birthday wishes | 1 | 45,523 |
| Employee Appreciation Day | Employee appreciation day | 3 | 25,989 |
| Company Core Value Examples | Company values | 1 | 22,705 |
| Organizational Culture Definition | Organizational culture | 1 | 21,276 |
| Retirement Messages | Retirement wishes | 7 | 20,836 |
| Employee Incentive Programs | Employee incentive programs | 1 | 10,873 |
| Employee Recognition Awards | Awards and recognition | 3 | 10,039 |
| Motivational Quotes for Work | Inspirational quotes for work | 1 | 9,168 |
| Happy Work Anniversary Messages | Work anniversary wishes | 2 | 8,597 |
#1 “Thank You Messages & Quotes” drives massive traffic, ranking #2 for “appreciation message” and pulling in users searching for the right words.
#2 “Birthday Wishes for Coworkers” taps into workplace culture, attracting thousands looking for thoughtful greetings.
#3 “Employee Appreciation Day” dominates seasonal search spikes, securing high rankings for recognition-related queries.
Achievers Wins with High-Intent Content
#1 Practical pages like “Company Core Value Examples” and “Organizational Culture Definition” rank #1, pulling in HR professionals and business leaders.
#2 Sentiment-driven searches power engagement, with “Retirement Messages” and “Work Anniversary Messages” bringing in consistent traffic.
#3 Motivational and workplace inspiration content keeps users returning, as “Motivational Quotes for Work” secures strong search visibility.
Achievers has built a content strategy that delivers exactly what people search for.
Global Traffic Domination
India dominates with over 80% of total organic traffic, showing strong local brand authority. Despite lower traffic, the U.S. holds high keyword diversity, ranking for 72.6K search terms.
Top Traffic Sources
#1 United States – 144.6K visits/month (42.9% of total traffic)
#2 India – 82.5K visits/month (24.5%)
#3 Philippines – 24.2K visits/month (7.2%)
#4 Canada – 15K visits/month (4.4%)
#5 United Kingdom – 10.9K visits/month (3.2%)
Achievers’ Backlink Profile
| Metric | Value |
| Total backlinks | 24.1K |
| Referring Domains | 5.1K |
| High-Authority Links | Links from Apple, Wikipedia, Microsoft, Forbes |
#1 The U.S. leads with nearly 43% of total traffic, showing strong engagement from North American audiences.
#2 India secures a solid 24.5%, highlighting Achievers’ growing influence in emerging HR markets.
Traffic Breakdown
| Source | Value |
| Organic Search | 337K |
| Paid Search | 559 |
Achievers’ Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 3.5s (Very Poor)
Cumulative Layout Shift (CLS): 0.05 (Poor)
Interaction to Next Paint (INP): 75ms (Good)
Source: PageSpeed Insights
A high LCP of 3.5s indicates slow loading times, which could hurt user experience and rankings. INP remains strong at 75ms, ensuring smooth interactivity for visitors.
Here’s How You Can Steal Achiever’s SEO Playbook
#1 Dominating Search Intent
Achievers ranks for every type of search; branded, informational, navigational, and commercial; ensuring they capture users at every stage of their journey. This strategic approach maximizes visibility and keeps them ahead of competitors.
#2 High-Intent, Evergreen Content
From “Thank You Messages & Quotes” to “Company Core Value Examples,” Achievers creates content that stays relevant year-round and ranks for competitive keywords. Their focus on workplace-related topics ensures a steady influx of engaged visitors.
#3 Seasonal and Sentiment-Driven Traffic Boosts
Pages like “Employee Appreciation Day” and “Retirement Messages” capitalize on key events and emotional moments, bringing in consistent search traffic. By aligning content with timely trends, they sustain high engagement levels throughout the year.
#4 Authority-Backed Backlink Profile
With links from Apple, Wikipedia, Microsoft, and Forbes, Achievers has built a strong domain authority, reinforcing its credibility in the HR space. These high-quality backlinks not only boost rankings but also position Achievers as a trusted industry leader.
#5 U.S. and India: The Perfect Traffic Mix
A balanced global presence ensures Achievers dominates in the U.S. for keyword diversity while steadily growing its influence in India’s HR market. This dual-market strength gives them a competitive edge in organic search rankings.
Before We Go
Achievers’ SEO strategy is expert-driven and built on a collaborative-first approach. The content aligns with search intent, capturing both broad and niche queries, from workplace appreciation to HR best practices.
Its backlink profile includes links from Microsoft, Wikipedia, and Forbes, reinforcing authority in the industry. Despite a slow LCP, engagement remains high due to relevant, high-intent content that keeps users coming back.
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Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
