Impact is owning the affiliate marketing space with a search strategy that captures traffic at every stage of the funnel.
From users searching for “how to create affiliate links” to those comparing platforms like “Partnerize alternative,” Impact ranks where decisions are made.
With a domain rating of 87, 13.1M backlinks, and a strong mix of branded, informational, and commercial keywords, it has built an SEO moat that keeps it ahead of competitors.
So, what’s driving this success? Let’s break down Impact’s SEO strategy and see what makes it a leader in organic growth.
Impact’s SEO Snapshot
| Organic Traffic (Monthly) | 86.7K |
| Domain Rating (DR) | 87 |
| Backlinks | 13.1M |
Impact Ranks for Every Search Intent.
Impact doesn’t just rely on brand recognition—it ranks across a diverse range of search intent.
#1 Branded searches: 52.2K visits (Users already familiar with the brand)
#2 Non-branded searches: 34.5K visits (Capturing users before they know the brand)
#3 Informational searches: 63.8K visits (Users seeking knowledge and insights)
#4 Navigational searches: 53.8K visits (Users looking for a specific website or page)
#5 Commercial searches: 60.2K visits (Users researching before making a purchase)
You might like to read this as well: 6Sense SEO Analysis: How They Get 50K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| impact.com | impact | #1 | 40,681 |
| impact.com/partners/affiliate-partners/ | impact affiliate | #1 | 7,528 |
| impact.com/affiliate-marketing/ | affiliate marketing platforms, impact affiliate, affiliate marketing programme | #1 | 6,130 |
| app.impact.com/login.user | impact.com login | #1 | 3,629 |
| app.impact.com/bla/HubSpot/login.user | hubspot login | #6 | 1,653 |
| impact.com/affiliate/how-to-build-a-successful-affiliate-marketing-website/ | how to create a website for affiliate marketing, create affiliate website, start affiliate marketing | #1 | 1,514 |
| impact.com/influencer/how-much-do-influencers-charge-per-post/ | follower size, how much do influencers make per post | #4 | 1,083 |
| impact.com/partners/influencer-partners/ | influencer marketplace, influencer partnership, influencer collaboration | #3 | 908 |
| impact.com/partnerships/ultimate-guide-to-partnership-marketing/ | partner marketing, wat is partner marketing, partnership marketing | #1 | 894 |
| impact.com/fr/ | impact | #3 | 877 |
#1 Impact’s homepage ranks #1 for its branded keyword “Impact,” driving the highest traffic volume, showcasing strong brand authority.
#2 Informational and guide-based content, such as “How to Build a Successful Affiliate Marketing Website,” ranks well, attracting users searching for affiliate marketing insights.
#3 Pages targeting competitive industry keywords like “affiliate marketing platforms” and “partner marketing” help Impact capture high-intent users evaluating different solutions.
Impact Ranks for High-Intent and Industry-Specific Keywords
#1 Competitive industry keywords like “affiliate marketing platforms” and “partner marketing” attract high-intent users actively evaluating affiliate and partnership solutions.
#2 Niche-specific terms such as “impact affiliate program” and “best affiliate network for merchants” position Impact as a go-to platform for businesses looking to expand their affiliate marketing strategies.
#3 Informational searches like “how to create a website for affiliate marketing” and “how much do influencers charge per post” help Impact engage users at the research stage, establishing authority in influencer and affiliate marketing.
Global Traffic Domination
Impact has a strong international audience which can be derived from the below data.
Top Traffic Sources:
#1 United States – 40.6K visits/month (46.8% of total)
#2 Canada – 7.3K visits/month (8.5%)
#3 India – 7K visits/month (8.1%)
#4 Nigeria – 4.5K visits/month (5.2%)
#5 United Kingdom – 4.2K visits/month (4.9%)
Impact’s Backlink Profile
| Metric | Value |
| Total backlinks | 13.1M |
| Referring Domains | 13.2K |
| High-Authority Links | Links from Google, WordPress, Apple, GitHub |
#1 With 13.1M backlinks and 13.2K referring domains, Impact benefits from a strong authority presence, reinforcing its credibility in the affiliate marketing space.
#2 High-authority links from sources like Google, WordPress, Apple, and GitHub enhance Impact’s trustworthiness, helping it maintain strong search rankings.
Traffic Breakdown
| Source | Value |
| Organic Search | 30.9K |
| Paid Search | 154 |
Impact’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP):1.5s (Excellent)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 126ms (Good)
Source: PageSpeed Insights
#1 Impact’s LCP of 1.5s shows that the website is optimized for speed, ensuring users aren’t left waiting and boosting overall site engagement.
#2 With an outstanding CLS of 0.01, Impact offers a smooth, visually stable experience that keeps visitors focused without annoying shifts during page load.
#3 Impact’s INP of 126ms highlights its responsiveness, ensuring visitors get immediate feedback when interacting with the site, leading to improved user experience.
Paid Ad Keywords That Drive Conversions
Rather than relying on generic terms, Impact’s paid search strategy is focused on specific, high-intent keywords that address the pain points and goals of affiliate marketers, merchants, and influencers.
Top Keywords Impact is Running Ads on
#1 “best affiliate network for merchants”
#2 “partnerize alternative”
#3 “influencer programs”
#4 “impact affiliate program”
#5 “impact platform”
#6 “how to create affiliate links”
#7 “app impact affiliate”
#8 “create an affiliate program”
#9 “clicklead”
#10 “impacg
By running ads on these focused, intent-driven terms, Impact not only drives valuable traffic but solidifies itself as a trusted player in the affiliate marketing space.
5 Things to Learn from Impact’s SEO Playbook
#1 Capture Multiple Search Intents
Impact doesn’t just rank for branded terms—it dominates comparison pages, informational queries, and commercial searches, ensuring a strong presence across different user intent levels. This allows them to reach users at various stages of their journey.
#2 Leverage Affiliate & Partnership Keywords
With top-ranking pages for “affiliate marketing platforms” and “partner marketing,” Impact positions itself as a go-to source for marketers and brands looking to expand their reach through partnerships. Ranking for these high-value keywords ensures consistent organic traffic.
#3 Prioritize Informational Content for Thought Leadership
Impact’s blog content, such as “How Much Do Influencers Charge Per Post” and “Ultimate Guide to Partnership Marketing,” brings in a diverse audience beyond just businesses. This establishes them as a thought leader while attracting valuable organic traffic.
#4 Strengthen Mobile SEO for Higher Conversions
While desktop Core Web Vitals are excellent, poor mobile-friendliness could impact rankings and conversions on mobile devices. Optimizing for mobile will ensure a seamless experience for a growing mobile audience.
#5 Expand High-Authority Backlink Strategy
With backlinks from Google, WordPress, Apple, and GitHub, Impact has a strong link profile.
By executing these strategies, Impact has built an SEO foundation that strengthens its position in affiliate marketing and partnership management, making it a go-to platform for brands and marketers.
Before We Go
At Concurate, we take a similar expert-driven approach—helping businesses create content that not only attracts visitors but builds lasting trust and authority. We turn insights into action, empowering your brand to grow and stand out in search rankings.
Want to transform your content into a growth engine? Let’s collaborate and position your business as an industry leader.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Impact’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Impact Inc. All trademarks mentioned are the property of their respective owners.
