NinjaOne is pulling in 130K organic visitors every month.
Their how-to guides dominate search results, their product pages capture high-intent users, and they’re even bidding on competitors like SolarWinds to steal market share.
If your SEO strategy isn’t as calculated, you’re losing potential customers to them; right now.
Want to turn it around? Here’s what NinjaOne is doing right; and how you can implement their tactics.
NinjaOne’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 130K |
| Domain Rating (DR) | 74 |
| Backlinks | 133K |
How NinjaOne Captures Traffic: Breaking Down the Sources
#1 Branded searches: 80.2K visits (Users already familiar with the brand)
#2 Non-branded searches: 50.1K visits (Capturing users before they know the brand)
#3 Informational searches: 123.8K visits (Users seeking knowledge and insights)
#4 Navigational searches: 34.9K visits (Users looking for a specific website or page)
#5 Commercial searches: 51.6K visits (Users researching before making a purchase)
You might like to read this as well: ManageEngine Software SEO: How They Get 110K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving NinjaOne’s Success
| Page | Keyword | Position | Monthly Traffic |
| Homepage | ninjaone | 1 | 36,107 |
| How to Use Windows Command Prompt | command prompt windows 10 | 1 | 5,021 |
| 4 Ways to Disable Windows Updates | how to turn off windows 10 updates | 4 | 3,402 |
| How to Update Your PC’s BIOS | how to update bios | 4 | 3,085 |
| How to Find a Windows 10 Product Key | windows 10 product key | 7 | 3,027 |
| NinjaOne RMM | ninja rmm | 1 | 2,622 |
| Windows CMD Commands | cmd commands | 7 | 2,548 |
| How to Force a Group Policy Update | force group policy update | 2 | 2,073 |
| Login Page | ninjaone login | 1 | 2,044 |
| Patch Management | patch management software | 2 | 1,897 |
NinjaOne’s Traffic Drivers
#1 How-to guides dominate. Articles like “How to Use Windows Command Prompt” and “How to Update BIOS” attract users searching for step-by-step solutions.
#2 The homepage holds strong. Ranking #1 for “NinjaOne,” it ensures brand recognition and direct traffic.
#3 RMM and patch management pages convert. Users looking for IT solutions land here, already in decision-making mode.
NinjaOne Wins with Search Intent
#1 Technical troubleshooting is a magnet. Posts on “How to Find a Windows 10 Product Key” and “How to Disable Windows Updates” meet urgent user needs.
#2 Login page captures returning users. Ranking #1 for “NinjaOne login,” it ensures frictionless access.
#3 Specialized software terms matter. Pages targeting “Ninja RMM” and “Patch Management Software” bring in professionals searching for IT tools.
NinjaOne’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 133K |
| Referring Domains | 3.4K |
| High-Authority Links | Links from Apple, Amazon, Github |
Insights
#1 NinjaOne earns credibility with links from tech giants like Apple and Amazon, reinforcing its authority in IT management.
#2 A strong backlink profile (133K links) signals trust, but with only 3.4K referring domains, diversifying sources could strengthen its reach.
NinjaOne’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 130.3K | 38.3% |
| India | 41K | 12.0% |
| Italy | 24K | 7.0% |
| Germany | 18.3K | 5.4% |
| France | 17.2K | 5.1% |
Insights
#1 The U.S. drives the bulk of NinjaOne’s traffic (38.3%), but international markets like Italy and France are showing strong growth.
#2 India holds the second spot, but keyword losses suggest a need for better local optimization.
Scaling in a competitive industry requires strategic SEO. See how Cloudbeds’ growth strategies helped them expand their online presence.
Traffic Breakdown
| Source | Value |
| Organic Search | 130K |
| Paid Search | 4.3K |
Paid Ad Keywords That Drive Conversion
“NinjaOne” and “Ninja One” are top bids, ensuring visibility for direct brand searches.
Top Keywords NinjaOne Is Bidding On:
#1 “ninjaone”
#2 “ninja one
#3 “remote management tools”
#4 “solar winds”
#5 “atera”
#6 “remote desktop connection manager”
#7 “devolutions remote desktop manager”
Insights
#1 Bidding on “SolarWinds” and “Atera” suggests an effort to capture users comparing top IT management tools.
#2 Keywords like “remote management tools” and “remote desktop connection manager” show a focus on IT professionals needing secure, efficient solutions.
Ranking for competitive keywords isn’t easy. Take a look at the best cybersecurity software SEO analysis to see what top-ranking brands do differently.”
How You Can Steal NinjaOne’s SEO Playbook
#1 Their Blog Is a Traffic Machine
NinjaOne’s blog is a high-traffic engine, ranking for high-intent searches like “How to Use Windows Command Prompt” and “How to Update BIOS.”
What you can do: Stop writing generic industry pieces. Target specific, problem-solving queries that your audience is searching for.
#2 Their Product Pages Are SEO-Optimized for Decision-Makers
Ranking #2 for “Patch Management Software” and #1 for “Ninja RMM,” NinjaOne ensures that when IT buyers are ready to purchase, they land on their site; not a competitor’s.
What you can do: Optimize your product pages with commercial intent keywords and clear value propositions.
#3 They’re Winning the Branded Search War
80K+ visits come from branded searches, showing strong brand recognition. And they don’t stop there; they bid on competitor names like “SolarWinds” and “Atera” to steal their traffic.
What you can do: Protect your brand by running Google Ads on your company name. At the same time, target competitor brand names to capture comparison shoppers.
#4 Authority Backlinks Give Them an Edge
Apple, Amazon, and GitHub all link to NinjaOne, giving them a credibility boost that Google rewards.
What you can do: Earn high-quality backlinks by creating research-based content, reaching out to industry publications, and leveraging PR.
#5 Their SEO Strategy Is Global
The U.S. is their biggest traffic source, but they’re also pulling significant visitors from India, Italy, and France. However, keyword losses in India hint at missed opportunities.
What you can do: If you’re expanding globally, localize your content properly. Optimize for regional search intent instead of relying on a one-size-fits-all approach.
Final Thoughts
NinjaOne’s SEO strategy is well-executed.
They’ve secured 80.2K monthly visits from branded searches, captured high-intent traffic with troubleshooting guides like “How to Use Windows Command Prompt”, and built credibility with 133K backlinks from industry giants like Apple and Amazon.
Let’s collaborate and take your reach to new heights with expert-driven content that converts.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
