You don’t need more blogs. You need intent-matching leverage.
Kaseya pulls in 56,800+ organic visits a month not by churning out content calendars or hiring an army of writers; but by owning the SERPs for high-buying-intent keywords like:
- RMM software
- Kaseya pricing
- IT automation tools
And they do it with:
● Landing pages disguised as feature hubs
● SEO-driven pricing pages (yes, they actually rank)
● Pain-point content targeting real MSPs, not personas
Kaseya’s content engine isn’t built for shares; it’s built for sales conversations.
This teardown breaks down:
● How they turn mid-funnel pain points into traffic magnets
● Why their pricing and comparison pages rank (and convert)
● How to copy this without 1.4M backlinks or a DR of 89+
If you’re in the B2B SaaS founder or CMO; especially in IT, security, or infrastructure; this is your playbook.
Kaseya’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 56.8K |
| Domain Rating (DR) | 78 |
| Backlinks | 1.4M |
How Kaseya Captures Traffic: Breaking Down the Sources
#1 Branded searches: 46.5K visits (Users already familiar with the brand)
#2 Non-branded searches: 10.3K visits (Capturing users before they know the brand)
#3 Informational searches: 54.3K visits (Users seeking knowledge and insights)
#4 Navigational searches: 41.9K visits (Users looking for a specific website or page)
#5 Commercial searches: 45.1K visits (Users researching before making a purchase)
Traffic MVPs: Top Pages Driving Kaseya’s Success
| Page | Keyword | Position | Monthly Traffic |
| https://www.kaseya.com/ | kaseya | 1 | 32,915 |
| https://www.kaseya.com/kaseya-center/ | kaseya center | 7 | 2,780 |
| https://www.kaseya.com/products/rmm-software/ | kaseya vsa | 1 | 1,520 |
| https://www.kaseya.com/resource/flexible-pricing-and-billing-for-msps/ | kaseya pricing | 1 | 1,500 |
| https://www.kaseya.com/products/vorex/ | vorex | 1 | 789 |
| https://www.kaseya.com/contact-us/ | kaseya miami | 8 | 600 |
| https://www.kaseya.com/company/fred-voccola/ | fred voccola | 3 | 577 |
| https://www.kaseya.com/managed-service-providers/ | managed service provider software | 1 | 548 |
| https://www.kaseya.com/blog/what-is-break-fix/ | break fix meaning | 2 | 493 |
| http://www.kaseya.com/ | kaseya vsa | 4 | 476 |
#1 Kaseya’s homepage dominates, ranking #1 for “kaseya” and attracting users searching directly for the brand.
A compelling homepage is crucial for converting visitors into customers. See how top SaaS companies craft kickass homepages that engage users and drive action.
#2 Product pages pull in high-intent visitors, with “RMM Software” and “Vorex” pages converting those exploring IT management solutions.
#3 Pricing transparency drives clicks, as the “Flexible Pricing and Billing for MSPs” page ranks #1 for “kaseya pricing,” pulling in decision-makers.
Kaseya Captures IT & MSP Demand
#1 Service provider queries bring traffic, with the “Managed Service Providers” page ranking #1 for “managed service provider software.”
#2 Leadership pages spark interest, with the “Fred Voccola” page ranking for searches about Kaseya’s CEO.
#3 Educational content works, as the blog post on “What is Break-Fix?” ranks for users exploring IT service models.
Kaseya’s Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 1.4M |
| Referring Domains | 3.8K |
| High-Authority Links | Links from Apple, Microsoft, Spotify |
Insights
#1 Kaseya has a massive backlink network, with 1.4M links reinforcing its authority in the IT space.
#2 High-authority links from Apple, Microsoft, and Spotify boost trust and credibility.
Kaseya’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
|---|---|---|
| United States | 39.2K | 68.7% |
| Canada | 3.2K | 5.6% |
| United Kingdom | 2.1K | 3.7% |
| India | 1.9K | 3.4% |
| France | 1.5K | 2.6% |
Insights
#1 The U.S. drives nearly 70% of total visits, making it the brand’s primary market.
#2 With only small traffic shares from Canada, the UK, and India, there’s room for international expansion.
Traffic Breakdown
| Source | Value |
| Organic Search | 57K |
| Paid Search | 44 |
Kaseya’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.1s (Good)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 61ms (Great)
Source: PageSpeed Insights
Insights
#1 Kaseya’s LCP of 1.1s ensures fast content loading, improving user experience.
#2 A perfect CLS score of 0 means no unexpected layout shifts, keeping navigation smooth.
Paid Ad Keywords That Drive Conversion
Kaseya targets security-conscious users with bids on “account takeover attack” and related terms.
Top Keywords Kaseya Is Bidding On:
#1 “account takeover attack”
#2 “account takeover protection”
#3 “how to prevent account takeover fraud”
#4 “kaseya mdm”
#5 “kaseya edr”
#6 “saas posture management”
#7 “kaseya virtual system administrator”
Insights:
#1 Product-specific keywords like “kaseya mdm” and “kaseya edr” indicate a focus on brand-driven searches.
#2 Bidding on “saas posture management” suggests a push toward cloud security solutions.
The B2B SaaS Growth Strategy Behind Kaseya’s SEO Domination
#1 High-Intent Product Pages Built to Drive Pipeline
Pages like “MSP Software” and “Vorex” rank #4 and #1 respectively, driving highly targeted traffic.
What Kaseya Did Right:
● Created keyword-optimized product pages around core use cases (e.g., IT management, remote monitoring).
● Gave pricing its own SEO-focused URL to capture late-stage buyers.
● Used benefit-driven copy, not just feature lists, on each product page.
SaaS Playbook: How to Apply This
● Don’t bury pricing or use a vague “Contact Us” page; buyers want clarity. Build a full SEO-optimized pricing breakdown.
● Match product pages to high-intent queries like “[category] software,” “[your tool] features,” “[product name] pricing.”
● Include testimonials, FAQs, and comparison tables directly on these pages to reduce drop-off.
Example from SaaS:
Asana ranks for “Asana pricing” and “project management software,” turning SEO traffic into free trial signups with crystal-clear CTAs. Copy their strategy.
Takeaway: High-intent traffic is the easiest to monetize; but only if your pages are built to convert, not just inform.
#2 Authority at Scale: How Kaseya Earns Links from Tech Giants
With 1.4M backlinks from 3.8K domains; including Apple, Microsoft, and Spotify; Kaseya has built undeniable authority. These high-quality links boost rankings and trust.
What Kaseya Did Right:
● Published original content and research that earns links naturally from credible sources.
● Built executive thought leadership pages (like “Fred Voccola”) that get cited in media and investor coverage.
● Used PR, partner programs, and possibly integrations to gain links from tech giants.
SaaS Playbook: How to Apply This
● Turn your CEO’s POVs into quotable content; and pitch them to podcasts, journalists, and B2B media outlets.
● Launch original industry reports, benchmark studies, or data roundups to get cited.
● Look for backlink opportunities via ecosystem partners or integration pages.
#3 Paid Search That Converts Security Pain into Pipeline
Kaseya isn’t just relying on organic search. They’re bidding on high-intent keywords like “account takeover attack” and “saas posture management” to capture security-conscious users.
What Kaseya Did Right:
● Used PPC to reinforce key product themes (security, compliance, device management).
● Targeted niche, pain-driven keywords where buyer urgency is high.
● Balanced branded and non-branded ad spend for pipeline reliability.
SaaS Playbook: How to Apply This
● Identify “emergency” or “compliance” keywords in your niche (e.g., “SOC 2 audit help,” “GDPR for SaaS tools”).
● Create ad copy that focuses on pain → outcome (e.g., “Stop account takeovers before they happen”).
● Use landing pages with strong CTAs like demo requests, not generic homepages.
Example from SaaS:
Datadog bids on “cloud monitoring for AWS” with performance-focused copy and drives traffic to high-converting feature pages.
Takeaway: Paid search isn’t dead; but it only works when you match real user urgency with a product they can act on now.
Want SEO That Fills Your Pipeline; Not Just Your Blog Archive?
Kaseya didn’t just chase keywords or write content for content’s sake.
They built an SEO engine that turns search into sales; ranking for what matters, attracting high-intent traffic, and converting with clarity.
At Concurate, we help lean SaaS teams do the same:
● Build content that matches real buyer intent (not vanity metrics)
● Create pages that convert; like pricing, product, and competitor comparisons
● Turn technical SEO and backlinks into actual authority (not just reports)
If you’ve been publishing content with little to show for it; or wondering what it’ll take to finally make SEO a predictable growth channel; we’ve got you.
Book a free teardown of your current SEO strategy.
We’ll send back 3 high-leverage fixes tailored to your site; zero fluff, zero sales pitch.
Let’s turn your traffic into revenue.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
