Greenhouse has established itself as a dominant force in the applicant tracking market, driving 111K organic visits each month.
With a Domain Rating (DR) of 78 and 261K backlinks from big names like Apple, LinkedIn, and Microsoft, they have mastered their backlinking game.
Their homepage alone brings in nearly 94K monthly visits, thanks to focused content and a smart international strategy.
Here’s a closer look at what Greenhouse is doing right and how you can use these strategies to improve your own SEO game.
Greenhouse SEO: The Key Numbers
| Organic Traffic (Monthly) | 111K |
| Domain Rating (DR) | 78 |
| Backlinks | 261K |
Traffic Sources: How Greenhouse Attracts Visitors
#1 Branded searches: 94.2K visits (Users already familiar with the brand)
#2 Non-branded searches: 16.5K visits (Capturing users before they know the brand)
#3 Informational searches: 102.6K visits (Users seeking knowledge and insights)
#4 Navigational searches: 91K visits (Users looking for a specific website or page)
#5 Commercial searches: 98.8K visits (Users researching before making a purchase)
You might like to read this as well: Hyland SEO: How They Get 60K+ Organic Monthly Visits
Top-Performing Pages Responsible for Greenhouse’s Success
| Page | Keyword | Position | Monthly Traffic |
| Homepage | greenhouse | 1 | 93,958 |
| Careers | greenhouse | 1 | 4,280 |
| German Site | greenhouse | 1 | 2,689 |
| UK Site | greenhouse | 6 | 2,130 |
| Platform | greenhouse | 1 | 2,069 |
| Pricing | greenhouse | 1 | 1,631 |
| Opportunities | greenhouse jobs | 1 | 1,538 |
| Onboarding | onboarding software | 4 | 1,210 |
| Levels FYI | levels fyi | 11 | 1,075 |
| Glossary | applicant tracking system | 9 | 734 |
Traffic Highlights:
#1 The homepage is the backbone of Greenhouse’s traffic, ranking #1 for “greenhouse” and bringing in over 93K monthly visits.
#2 The Careers page serves as a strategic gateway, attracting talent and reinforcing Greenhouse’s position as a sought-after employer.
#3 Greenhouse’s strategic content focus, including high-performing pages like its Careers and Platform pages, highlights the importance of an expert-driven HR content strategy.
Winning with Search Intent
#1 Branded searches lead the way, with the homepage and Careers page securing top spots for high-volume queries like “greenhouse” and “greenhouse jobs.”
#2 Location-specific pages (Germany and UK) perform well, ranking for localized searches and supporting Greenhouse’s international reach.
#3 Greenhouse’s glossary on applicant tracking systems showcases how a well-crafted content strategy can position a brand as an industry authority.
Greenhouse’s Global Reach
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 60.7K | 54.8% |
| India | 16.7K | 15.1% |
| Germany | 2.7K | 2.4% |
| Philippines | 2.3K | 2.1% |
| United Kingdom | 2.2K | 2.0% |
Insights:
#1 Strong US presence: Over half of Greenhouse’s traffic comes from the US, showing a dominant foothold in its home market.
#2 Emerging markets: Significant growth in the Philippines suggests rising interest and potential for expansion in Southeast Asia.
Greenhouse’s Backlink Profile
| Metric | Value |
| Total backlinks | 261K |
| Referring Domains | 5.3K |
| High-Authority Links | Links from Apple, Linkedin, TikTok, Microsoft |
Insights:
#1 Strong authority: High-authority links from Apple, LinkedIn, TikTok, and Microsoft boost Greenhouse’s credibility and search visibility.
#2 Diverse backlink sources: A mix of professional (LinkedIn, Microsoft) and social (TikTok) links reflects broad industry relevance and trust.
Traffic Breakdown
| Source | Value |
| Organic Search | 111K |
| Paid Search | 24 |
Paid Search Strategy: How Greenhouse Targets Competitor Traffic
Targeting competitor terms: Bidding on keywords like “ashby ats” and “icims sign up” shows a strategic effort to capture competitor traffic.
Top Keywords Greenhouse Is Bidding On:
#1 “greenhouse applicant tracking”
#2 “ashby ats”
#3 “icims sign up”
#4 “greenhouse hr software”.
#5 “best online interview platform”
#6 “loxo ats”
#7 “olivia paradox”
Insights:
Focused on HR solutions: Terms like “greenhouse hr software” and “best online interview platform” reflect Greenhouse’s positioning as a comprehensive HR tool.
Steal Greenhouse’s Playbook: What You Can Learn
#1 Leveraging Branded Search for Maximum Impact
Greenhouse dominates branded search with its homepage ranking #1 for “greenhouse,” pulling in over 93K monthly visits. The Careers page ranks #1 as well, attracting 4.2K visits. This signals a strong brand connection and high user trust; making branded search a cornerstone of Greenhouse’s SEO success.
#2 Targeting High-Intent Pages for Conversions
The Platform and Pricing pages rank #1 and drive over 3.6K monthly visits combined. By aligning product-focused content with high-intent search terms like “greenhouse hr software,” Greenhouse converts visitors into leads.
#3 Expanding International Reach with Localized Pages
Greenhouse’s German site ranks #1 for branded searches, bringing in 2.6K visits monthly. The UK site also attracts 2.1K visits, even though it ranks #6. This shows Greenhouse’s strategy to expand global visibility by adapting content to local search intent.
#4 Strengthening Authority with High-Profile Backlinks
With 261K backlinks from 5.3K referring domains, Greenhouse’s authority is reinforced by links from trusted names like Apple, LinkedIn, and Microsoft. Even TikTok links contribute to Greenhouse’s diverse and credible backlink profile.
#5 Capturing Competitor Traffic Through Paid Search
Greenhouse is strategically bidding on competitor terms like “ashby ats” and “icims sign up.” This allows them to intercept high-intent traffic from users considering alternative applicant tracking systems; a direct competitive advantage.
Final Thoughts: Why Greenhouse’s SEO Works
Greenhouse’s expert-driven SEO is built on a calculated mix of brand strength, conversion-focused content, and global reach.
Their homepage’s 93K+ visits prove the power of brand authority, while their international sites and strategic paid search campaigns show how to expand reach and capture competitor traffic.
If you want to strengthen your SEO game, let’s partner up to build an unique approach to search intent, content alignment, and backlinking .
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
