Unlike major HR tech brands that rely on branded search, Superworks thrives on non-branded and informational queries, proving that their content strategy is doing the heavy lifting.
With 59.9K visits coming from informational searches alone, they’ve mastered the art of attracting users before they even know they need Superworks.
Let’s break down what they’re doing right and how you can steal their playbook to supercharge your own SEO strategy.
Superworks’ SEO Power in Numbers
| Organic Traffic (Monthly) | 64.5K |
| Domain Rating (DR) | 52 |
| Backlinks | 7.6K |
Where Superworks’ Traffic Comes From
#1 Branded searches: 5.4K visits (Users already familiar with the brand)
#2 Non-branded searches: 59.1K visits (Capturing users before they know the brand)
#3 Informational searches: 59.9K visits (Users seeking knowledge and insights)
#4 Navigational searches: 2.2K visits (Users looking for a specific website or page)
#5 Commercial searches: 6.6K visits (Users researching before making a purchase)
Key Takeaway: Unlike brands that lean on branded search dominance, Superworks thrives by ranking for high-volume informational and career-related queries, making them an organic traffic magnet.
You might like to read this as well: UKG SEO: How They Get 320K+ Organic Monthly Visits
Superworks’ Top Traffic-Driving Pages
| Page | Keyword | Position | Monthly Traffic |
| /leave-application-format-for-employee/ | application for leave | 15 | 2,955 |
| /job-descriptions/ar-caller-job-description/ | ar caller meaning | 1 | 1,700 |
| /glossary/employer-contribution/ | what are two examples of employer contributions? | 4 | 1,362 |
| /job-descriptions/tcs-bps-job-description/ | tcs bps full form | 2 | 1,277 |
| /job-descriptions/ssc-mts-job-description/ | ssc mts job profile | 4 | 1,189 |
| /job-descriptions/mis-executive-job-description/ | mis executive job description | 5 | 1,136 |
| /glossary/application-letter/ | application letter | 14 | 1,022 |
| /job-descriptions/relationship-officer-bank-job-description/ | relationship officer in bank | 1 | 939 |
| /job-descriptions/genpact-process-associate-job-description/ | process associate genpact | 1 | 926 |
| /glossary/labour-charge/ | labour charge | 1 | 920 |
Leveraging case studies can provide valuable insights into effective SaaS lead generation tactics.
Superworks’ Traffic Power Plays
#1 The Leave Application Format page dominates, ranking for “application for leave” and drawing in thousands searching for professional leave templates.
#2 Job description pages pull in job seekers, with “AR Caller Job Description” and “TCS BPS Job Description” leading traffic from career-driven queries.
#3 The glossary section strengthens authority, capturing searches for terms like “Employer Contribution” and “Application Letter.”
Superworks Wins with Search Intent
#1 Workplace essentials bring users in, as pages like “SSC MTS Job Description” attract professionals researching career options.
#2 HR solutions meet search needs, with pages like “Labour Charge” and “Leave Without Pay” answering employment-related questions.
#3 Transactional searches drive conversions, as resources like “MIS Executive Job Description” target users looking for specific job roles.
To further enhance their SEO; driven content strategy, HR tech brands can leverage expert-driven content that resonates with their audience and converts readers into customers
Superworks’s Global SEO Potential
Where Their Traffic Comes From
| Country | Monthly Visits | % of Total Traffic |
| India | 50.9K | 78.9% |
| United States | 4.3K | 6.6% |
| Philippines | 3.7K | 5.8% |
| United Arab Emirates | 1K | 1.6% |
| Malaysia | 963 | 1.5% |
#1 India dominates traffic, contributing nearly 79% of total visits, highlighting strong regional demand.
#2 The U.S. and the Philippines show growth, indicating an expanding global reach beyond the primary market.
Superworks’ Backlink Strength
| Metric | Value |
| Total backlinks | 7.6K |
| Referring Domains | 1K |
| High-Authority Links | Links from Apple, Tumblr, BusinessLeader |
#1 Strong high-authority links from Apple, Tumblr, and BusinessLeader enhance Superworks’ credibility and domain strength.
#2 Referring domains remain limited (1K), signaling an opportunity to expand outreach and diversify link sources for better authority.
Traffic Breakdown
| Source | Value |
| Organic Search | 64.5K |
| Paid Search | 0 |
Superworks’ Technical Health
Core Web Vitals (Desktop):
| Core Web Vitals (Desktop) | Performance |
|---|---|
| Largest Contentful Paint (LCP): 2.4s | Needs Improvement |
| Cumulative Layout Shift (CLS): 0.08 | Great |
| Interaction to Next Paint (INP): 87ms | Good |
Takeaway:
#1 CLS & INP are solid, ensuring a smooth, stable user experience.
#2 LCP is 2.4s (too slow). Superworks needs image compression, faster server response times, and code optimization.
Source: PageSpeed Insights
Superworks’ SEO Wins: Decoding Their Strategy
#1 Non-Branded Content = Traffic Goldmine
Superworks generates a whopping 91.5% of its organic traffic from non-branded searches, proving that ranking for industry-specific queries is their secret weapon.
Their top-performing pages target job descriptions, HR policies, and workplace guides, bringing in thousands of visitors per month.
Takeaway: Focus on high-intent, non-branded keywords. Instead of just writing about your company, create detailed guides, glossaries, and job descriptions that users are actively searching for.
#2 Job Descriptions Pull in Targeted Traffic
Superworks’ job description pages rank #1 or #2 for multiple competitive career-related searches, such as:
#1 “AR Caller Meaning” – 1,700 visits/month
#2 “Process Associate Genpact” – 926 visits/month
#3 “Relationship Officer in Bank” – 939 visits/month
Takeaway: If your business is in HR, careers, or workforce management, optimize job description pages for search. Use exact match keywords, structured data, and internal links to boost rankings.
#3 Glossary Pages Strengthen Authority
Superworks is leveraging HR glossaries to capture thousands of searches for workplace and finance-related terms, such as:
#1 “What are two examples of employer contributions?” (1,362 visits/month)
#2 “Application letter” (1,022 visits/month)
#3 “Labour charge” (920 visits/month)
These glossary pages act as SEO assets, bringing in consistent traffic and positioning Superworks as a trusted resource.
Takeaway: Create an SEO-optimized glossary for your industry. Target commonly searched terms, keep explanations concise and valuable, and interlink glossary pages to maximize rankings.
#4 Expanding Global Traffic = Untapped Opportunity
Right now, Superworks is heavily India-focused, with 79% of traffic coming from India. However, there’s growing traction in the U.S. (6.6%) and the Philippines (5.8%), showing potential for international expansion.
Takeaway: If you’re attracting international traffic, localize your content. Create region-specific pages, case studies, and service offerings to rank higher in international searches.
#5 Backlinks Are Good, But Need Growth
Superworks has 7.6K backlinks from 1K referring domains, including links from Apple, Tumblr, and BusinessLeader. While this helps their credibility, 1K referring domains is relatively low compared to industry leaders, signaling room for growth.
Takeaway: Ramp up link-building efforts by contributing guest posts, securing media mentions, and getting listed in industry directories. The more diverse, high-authority links you earn, the stronger your SEO will be.
Here’s What UKG’s SEO Success Means for You
Superworks has built an expert-driven strategy by dominating non-branded and informational searches, proving that content; not just brand awareness; can drive massive organic traffic.
But their Core Web Vitals tell another story.With an LCP of 2.4s, they need site speed improvements to prevent ranking drops.
If your SEO strategy isn’t focused on non-branded search, job descriptions, glossary content, or global expansion, you’re leaving serious traffic (and business) on the table.
Want to build an expert-driven SEO strategy that actually converts? Let’s collaborate and take your search game to the next level.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
