You type “expense management” into Google, and Expensify shows up.
But it’s not just about showing up. Expensify is pulling in over 70K organic visits a month by aligning search intent with user needs and turning those visits into real conversions.
So, what’s powering this level of SEO success? Let’s understand how Expensify has built a strategy that keeps working.
Expensify’s SEO Snapshot
| Organic Traffic (Monthly) | 72.9K |
| Domain Rating (DR) | 79 |
| Backlinks | 19.9K |
Expensify Ranks for Every Search Intent
#1 Branded searches: 70.2K visits (Users already familiar with the brand)
#2 Non-branded searches: 2.7K visits (Capturing users before they know the brand)
#3 Informational searches: 56.9K visits (Users seeking knowledge and insights)
#4 Navigational searches: 68.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 57.4K visits (Users researching before making a purchase)
You might like to read this as well: Workday SEO Analysis: How They Get 1.2MK+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Top Keyword | Position | Monthly Traffic |
| Expensify Homepage | expensify | 1 | 73,035 |
| Expensify Pricing | expensify | 1 | 2,761 |
| Expensify SAML Login | expensify login | 1 | 309 |
| Expensify (HTTP Version) | expensify stock | 4 | 247 |
| Expensify Payments Wallet Terms | expensify phone number | 1 | 89 |
| Expensify API Services | expensify api | 2 | 19 |
| Expensify Terms | expensify terms of service | 1 | 14 |
| Expensify SmartReports | expensify community | 4 | 14 |
| Expensify Mobile App Download | expensify download | 3 | 12 |
| Expensify API Whitelabel | expensify api | 8 | 5 |
#1 The homepage is the undisputed leader, ranking #1 for “Expensify” and driving over 73,000 monthly visitors; establishing brand dominance in expense management.
#2 The pricing page attracts high-intent users, securing a top position for “Expensify” and ensuring those evaluating the platform get clear, compelling insights before converting.
#3 The login page serves as a crucial access point, pulling in users searching for “Expensify login” with zero friction, keeping engagement and retention high.
Expensify’s SEO Strategy: A Masterclass in Intent-Driven Optimization
#1 Compliance pages drive unexpected traffic, with terms-of-service and policy pages securing top spots for niche searches like “Expensify phone number” and “Expensify payroll.”
#2 API-focused pages capitalize on developer queries, ranking for searches like “Expensify API” and “Expensify SSO,” positioning the brand as a go-to solution for integrations.
#3 Utility-based searches reinforce Expensify’s credibility, with resources like “Expensify SmartReports” and “corporate card program terms” meeting users’ needs at different stages of their journey.
Global Traffic Domination
Expensify’s traffic map highlights a clear trend; the U.S. remains the company’s stronghold, dominating the majority of its organic visits.
However, international markets are making their presence felt..
Top Traffic Sources
#1 United States – 72.9K visits/month (68.9% of total traffic)
#2 United Kingdom – 7K visits/month (6.6%)
#3 Canada – 5.3K visits/month (5.0%)
#4 Australia – 3.3K visits/month (3.1%)
#5 India – 2.7K visits/month (2.5%)
Expensify’s Backlink Profile
| Metric | Value |
| Total backlinks | 19.9K |
| Referring Domains | 5.3K |
| High-Authority Links | Links from Apple, GitHub, GoogleBlog |
#1 Expensify is being endorsed by some of the biggest names in tech. That’s SEO gold.
#2 19.9K backlinks is impressive, the real game-changer is the 5.3K referring domains. More unique sites linking to Expensify means stronger credibility and higher search rankings.
Building a strong backlink profile, like Expensify’s links from tech giants, often requires strategic partnerships.
If you’re looking to boost your own SaaS brand’s authority, check out these 10 things to look for while hiring a SaaS content marketing agency to ensure you choose the right partner
Traffic Breakdown
| Source | Value |
| Organic Search | 72.9K |
| Paid Search | 3 |
Expensify’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.6s (Good)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 58ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
#1 A 1.6s LCP means Expensify loads quickly, keeping impatient users from bouncing and ensuring smooth browsing.
#2 With an INP of just 58ms, interactions feel instant, making navigation and transactions feel effortless.
Here’s How You Can Steal Expensify’s SEO Playbook
#1 Authority-Led Content That Answers User Queries
Expensify doesn’t just rely on a homepage to rank; it strategically captures search intent at every stage of the user journey.
From API documentation to corporate card policies, it ensures that whether you’re a finance manager, developer, or small business owner, you’ll find the answers you need.
To replicate this success, make sure you’re avoiding these common mistakes when writing a B2B SaaS case study as they can make or break your content’s effectiveness
#2 A Seamless UX That Keeps Users Engaged
Expensify ensures users don’t leave. With fast load times, near-instant interactivity, and a stable interface, it eliminates every frustration that could lead to a bounce.
Good SEO isn’t just about traffic; it’s about retention.
#3 A Strategic Backlink Portfolio That Builds Trust
With links from tech giants like Apple, GitHub, and Google, Expensify has built an SEO moat that’s hard to break.
Google sees these endorsements as a vote of confidence, and that means higher rankings and more authority.
#4 Expensify Ranks Beyond Just “Expensify”
While brand dominance is key, Expensify doesn’t stop there. It secures traffic from niche, high-intent keywords like “Expensify API” and “Expensify payroll.”
These aren’t casual searches; they’re made by users ready to integrate Expensify into their business.
#5 Global Traffic That’s Strategically Balanced
While the U.S. is Expensify’s core audience, its growth in Canada, the UK, and Australia shows an intentional global expansion.
By optimizing for regional queries and ensuring a user-friendly experience worldwide, it ensures no opportunity is left on the table.
Before We Go
With a homepage that solidifies brand authority, a pricing page that attracts high-intent users, and technical SEO that ensures lightning-fast experiences, Expensify has built an expert-driven SEO machine that works.
If you wish to collaborate and build an SEO playbook that works for you, let’s make it happen.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
