Most content strategies focus on rankings. HiBob’s approach goes further.

Their strategy is designed to capture high-intent traffic and move visitors toward action. Instead of publishing generic HR content, HiBob structures its pages to align with real business needs. This focus helps them attract decision-makers looking for solutions, not just information.

By analyzing their highest-performing pages, we identified three key content types that drive traffic and engagement. Each plays a role in converting visitors into users.

Here’s how HiBob does it and how you can apply similar strategies.

1. HR Glossary Pages That Rank for High-Intent Searches

HiBob’s HR glossary pages are some of its strongest traffic drivers. These aren’t simple definitions. They provide detailed explanations and practical guidance to help HR professionals make informed decisions.

For example, the Merit Increase page ranks because it answers a clear, high-intent question. People searching for this term are likely HR managers planning salary adjustments. The page doesn’t just define the term, it provides strategic insights that position HiBob as an authority , similar to how companies use blog content frameworks to structure high-ranking, informative articles that serve user intent.

Another strong performer is the Offboarding page. Offboarding is a complex process, and HR professionals need structured guidance. HiBob’s page breaks it down into actionable steps, ensuring that visitors get immediate value.

Source: HiBob

What You Can Apply

• Build glossary pages that go beyond definitions and offer real insights.
• Focus on high-intent HR terms that decision-makers search for.
• Use these pages to establish authority and introduce your product naturally.

2. Blog Content That Solves HR Challenges

HiBob’s blog content is designed to answer specific HR pain points. These articles are tactical, structured, and built for engagement.

One of their top-performing articles is the Employee Written Warning Template. It ranks well because it delivers exactly what HR professionals are looking for. Instead of just discussing written warnings, HiBob provides a ready-to-use template that simplifies the process. This mirrors the way SaaS brands leverage case studies and testimonials to build trust and provide actionable insights.

Another example is the Job Description page. Many businesses struggle with writing job descriptions that attract the right talent. This page guides users step-by-step, ensuring that visitors leave with a clear solution.

Source: HiBob

What You Can Apply

• Focus on HR challenges that need clear, structured answers.
• Offer templates and frameworks that users can apply immediately.
• Ensure that every blog post serves a clear purpose beyond just driving traffic.

3. Product & Solution Pages That Drive Conversions

HiBob doesn’t just rely on blog content. They have optimized solution pages that guide visitors toward their platform. These pages rank for decision-stage keywords, capturing users who are actively considering HR software.

For example, the Performance Management page is structured to speak directly to HR teams looking for software solutions. It highlights the benefits of HiBob’s platform while addressing common performance management challenges. This structured approach aligns with how top SaaS companies optimize their website homepage to engage visitors and drive conversions.

Their home page follows a similar approach. It ranks for industry-specific searches while positioning HiBob as the best solution. Instead of just describing HRIS software, the page connects the problem to the product, making the next step clear.

Source: HiBob

What You Can Apply

• Optimize solution pages for commercial-intent searches.
• Structure pages around real HR pain points instead of generic product descriptions.
• Make the next step obvious, guiding visitors toward demos, trials, or sign-ups.

Key Takeaways: How to Apply HiBob’s Content Strategy

HiBob’s success comes from a structured, high-intent content approach. Every piece of content is designed to move visitors forward.

• HR Glossary Pages rank for high-intent searches by offering in-depth explanations.
• Blog Content solves specific HR challenges with actionable templates and guides.
• Product & Solution Pages attract decision-stage users and guide them toward conversion.

A strong content strategy isn’t about just publishing more. It’s about publishing with purpose. HiBob’s approach ensures that content drives real engagement, not just rankings.

Want a Content Strategy That Builds Authority and Converts?

Many brands struggle to turn content into real business impact. HiBob’s approach proves that content strategy should be more than just SEO-driven articles. It should be designed to answer real problems, guide users toward solutions, and move them closer to a decision.

At Concurate, we don’t just write blog posts. We craft high-intent, conversion-focused content strategies that help SaaS and B2B brands attract the right audience and drive measurable results.

If you’re looking to build a content strategy that does more than rank, let’s talk. We’ll help you create content that brings in leads, builds brand credibility, and turns visitors into customers.

Reach out today, and let’s build something that works.