SEO works best when it transforms visibility into meaningful engagement, and 8×8 exemplifies this balance flawlessly.
By leveraging branded searches, solution-driven keywords, and localized strategies, 8×8 doesn’t just attract visitors—it aligns with what users truly need. Its SEO strategy reflects a seamless integration of authority, intent, and precision, setting a benchmark for businesses aiming to excel in search rankings.
In this article, we’ll uncover the strategies driving 8×8’s success—high-performing pages, impactful keyword wins, strong backlink strength, and more.
Curious how other companies are mastering SEO? Don’t miss the Sprinklr SEO Analysis – Insights & Stats (2025) for additional lessons on driving impactful results.
Let’s dive in to see what makes 8×8’s SEO strategy stand out and how you can apply these insights to your own approach.
1. 8×8’s SEO Snapshot
| Total Monthly Traffic | 117K visits |
|---|---|
| Domain Rating (DR) | 80/100 |
| Top Pages | 2,107 |
2. Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| https://www.8×8.com/ | 8, 8x8x | #1 | 81,189 |
| https://www.8×8.com/fuze | fuze login, | #1 | 6,727 |
| https://www.8×8.com/products/apps | 8×8 | #1 | 4,191 |
| https://www.8×8.com/blog/how-to-call-the-uk-from-the-us | how to call uk from us, how to call uk from us cell phone | #1 | 3,723 |
| https://www.8×8.com/blog/area-code-646 | is 646 area code a cell phone, 646 area code location | #1 | 3,540 |
| https://www.8×8.com/products/plans-and-pricing | 8×8 pricing | #1 | 2,941 |
| https://www.8×8.com/blog/area-code-919 | 919 number, 919 | #1 | 2,850 |
| https://www.8×8.com/ | 8 * 8, 8+8 | #3 | 2,622 |
| https://www.8×8.com/blog/area-code-702 | 702 number, what area code is 702 | #1 | 2,424 |
| https://www.8×8.com/blog/area-code-925 | 925 area code california, what area code is 925 | #2 | 2,367 |
Observations:
- Keywords like “8×8” and variations such as “8x8x” dominate traffic, showcasing strong brand authority.
- Blog pages targeting non-branded queries like “how to call the UK from the US” rank #1, driving consistent traffic and reflecting a strong top-of-funnel strategy.
- Product and pricing pages (e.g., “8×8 pricing”) also dominates, demonstrating a successful focus on bottom-of-funnel, solution-driven content.
- Pages targeting area codes (e.g., “area code 702” and “919 number”) consistently rank high, reflecting an effective localized content approach.
3. Winning Keyword Strategy
| Keyword | Position | Volume |
|---|---|---|
| 8×8 | #1 | 94.0K |
| fuze | #1 | 10.0K |
| 8×8 work | #1 | 1.7K |
| 8×8 phone system | #1 | 1.2K |
| 8×8 pricing | #1 | 1.0K |
| 8×8 phone | #1 | 900 |
| 8×8 work download | #2 | 1.9K |
| 8 by 8 | #1 | 1.1K |
| 8×8 voip | #1 | 700 |
| is 646 area code a cell phone | #1 | 1.7K |
Keyword Trends:
- Keywords like “8×8,” “fuze,” and combinations such as “8 by 8” dominate rankings and drive significant traffic, showcasing strong brand authority and a strategic focus on brand name variations.
- Keywords such as “8×8 phone system,” “8×8 voip,” and “8×8 work download” highlight success in capturing solution-oriented, bottom-of-funnel searches.
- Queries like “is 646 area code a cell phone” rank #1, reflecting a strategy to address location-based searches effectively.
4. Backlink Strength
| Metric | Value |
|---|---|
| Total backlinks | 185,833 |
| Referring Domains | 7,606 |
| High-Authority Links | Links from Zapier, Wikipedia and Zendesk. |
Insight:
- Most of the links come from content. This shows ActiveCampaign’s strong authority and trust, reinforced by coverage in leading publications.
5. Traffic Breakdown
| Source | Value |
|---|---|
| Organic Search | 23.9K |
| Paid Search | 67 |
6. Technical SEO Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.9s (Good)
Cumulative Layout Shift (CLS): 0.04(Good)
Interaction to Next Paint (INP): 108ms (Good)
Source: PageSpeed Insights
- Mobile Friendliness: Fully optimized.
7. Paid Search Insights
Top Keywords 8×8 is running Ads on:
1.) “dialpad”
2.) “8by8”
3.) “8 +8”
4.) “8×8 install”
5.) “8 x 8 =”
6.) “8 ÷ 8”
7.) “what is8x8”
8.) “ringcentral sales”
9.) “8 + –8 =”
10.) “apps.8×8.com”
Observation:
8×8’s paid ads smartly target both branded variations (like “8by8” and “apps.8×8.com”) and competitor terms (like “dialpad” and “ringcentral sales”), showing a clear strategy to strengthen its brand while attracting traffic from competitors.
Before We go
8×8’s SEO strategy demonstrates how branded authority, solution-driven keywords, and localized content can align with user intent to drive measurable results and achieve business goals.
At Concurate, we craft content that delivers real results. By working closely with subject matter experts, we turn complex ideas into actionable insights that build trust and establish your brand as an authority.
Our tailored strategies resonate with your audience, transforming visibility into measurable growth.
Ready to partner with a team that aligns content with your goals? Let’s create strategies that position your business as a leader. Reach out to get started today.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
