Workhuman’s content ranks for workplace searches people actually care about, from work anniversary messages to team-building ideas.
And it’s not just a few popular pages pulling in visitors. They’ve built a strategy that covers branded, non-branded, informational, and commercial searches, making sure they show up no matter what users are looking for.
With 303K+ organic visits every month, strong backlinks, and pages that load fast, they’ve figured out what works. Here’s a closer look at how they’re doing it.
Workhuman’s SEO Snapshot
| Organic Traffic (Monthly) | 303K |
| Domain Rating (DR) | 77 |
| Backlinks | 49.2K |
Workhuman Ranks for Every Search Intent
#1 Branded searches: 12.9K visits (Users already familiar with the brand)
#2 Non-branded searches: 291.7K visits (Capturing users before they know the brand)
#3 Informational searches: 302.6K visits (Users seeking knowledge and insights)
#4 Navigational searches: 11.3K visits (Users looking for a specific website or page)
#5 Commercial searches: 24.4K visits (Users researching before making a purchase)
You might like to read this as well: Atlassian SEO Analysis: How They Get 230K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| Coworker Birthday Wishes | birthday wishes for coworker | 1 | 49,103 |
| Work Anniversary Messages | work anniversary messages | 1 | 40,745 |
| Happy Retirement Messages | retirement messages | 6 | 17,153 |
| Welcome Message to New Employees | welcome message to new employee | 3 | 13,313 |
| Team Building Activities | team building activities for work | 4 | 11,054 |
| OKR Meaning & Examples | okr meaning | 5 | 9,716 |
| Workhuman Homepage | workhuman | 1 | 9,486 |
| Positive Feedback Examples | positive feedback examples | 1 | 9,051 |
| Workplace Culture | workplace culture | 1 | 8,516 |
| Human Resource Development (HRD) | hrd | 1 | 6,881 |
Workhuman’s Content Strategy That Drives Traffic
#1 Birthday and anniversary messages dominate by ranking #1 for keywords like “birthday wishes for coworker” and “work anniversary messages.” Workhuman capitalizes on workplace celebrations, bringing in high search volume and engaged readers.
#2 Retirement messages still hold value, but declining traffic suggests an opportunity to refresh content and regain lost rankings.
#3 Welcoming new employees is a trending topic, with “welcome message to new employee” securing a strong position, proving that onboarding content is a key traffic driver.
Workhuman Wins with Workplace Resources
#1 “Team building activities for work” ranks high, showing that companies actively search for ways to enhance collaboration.
#2 OKRs and workplace structure remain key interests, with “OKR meaning” ranking well, proving demand for leadership and goal-setting content.
#3 Workplace culture remains a hot topic, with “workplace culture” driving steady traffic, reinforcing Workhuman’s expertise in HR and employee engagement.
Global Traffic Domination
The U.S. remains its strongest market, driving the most visits and keyword rankings. But India is also emerging as a major traffic driver, showing strong engagement.
Top Traffic Sources
#1 United States – 128.1K visits/month (42.0% of total traffic)
#2 India – 68.4K visits/month (22.4%)
#3 United Kingdom – 16.6K visits/month (5.4%)
#4 Philippines – 15.6K visits/month (5.1%)
#5 Canada – 12.8K visits/month (4.2%)
Workhuman’s Backlink Profile
| Metric | Value |
| Total backlinks | 49.2K |
| Referring Domains | 5.9K |
| High-Authority Links | Links from Apple, Forbes, PayPal |
This diverse backlink profile is a sign that Workhuman’s content is valuable, shareable, and widely referenced across industries.
Understanding the benefits of public relations can further enhance a company’s visibility and trustworthiness, complementing SEO efforts.
Traffic Breakdown
| Source | Value |
| Organic Search | 305K |
| Paid Search | 154 |
Workhuman’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.6s (Good)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 96ms (Good)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
#1 With pages loading in just 1.6 seconds, Workhuman delivers content almost instantly, keeping visitors on site.
#2 A near-perfect CLS of 0.01 ensures no sudden shifts or glitches.
Here’s How You Can Steal Workhuman’s SEO Playbook
#1 Dominating High-Intent Workplace Searches
Workhuman ranks #1 for in-demand workplace topics like “birthday wishes for coworker” and “work anniversary messages,” securing massive organic traffic. By capitalizing on workplace traditions, they attract engaged users searching for ready-made messages.
#2 Leveraging Informational Content to Drive Traffic
With over 300K visits from informational searches, Workhuman creates content that answers user queries before they even know the brand. Their strategy? Provide value first, build trust, and convert later.
#3 Targeting Multiple Search Intents for Maximum Visibility
Workhuman doesn’t just focus on branded or non-branded searches; they rank across informational, navigational, and commercial queries. This broad approach ensures they capture users at every stage of the decision-making journey.
#4 Winning with Authority-Boosting Backlinks
With 49.2K backlinks from 5.9K referring domains, including links from Apple, Forbes, and PayPal, Workhuman’s credibility skyrockets. These high-quality links reinforce their position as a trusted HR and workplace authority.
#5 Optimizing for Speed & Seamless UX
Workhuman’s 1.6s page load time and near-perfect CLS of 0.01 ensure an ultra-smooth experience. Fast-loading, stable pages keep visitors engaged, reduce bounce rates, and boost SEO rankings.
By studying Workhuman’s strategy, you can optimize your own content, target multiple search intents, and refine your technical SEO to dominate your niche.
Before We Go
Workhuman’s SEO success is about understanding what people search for and delivering exactly that.
They rank for high-intent workplace topics, build trust through expert-driven content, and back it all up with strong backlinks and solid technical SEO.
Want to expand your reach with SEO? Let’s collaborate and make it happen.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
