A login page with over 300,000 visits every month. A homepage pulling in half a million more. And that’s just the beginning.
Workday shows up exactly where users need them; whether it’s logging in, job hunting, or exploring AI-powered tools. It’s like they’re one step ahead, showing up before users even finish typing.
But what’s really driving this? It’s clear intentional strategy that covers every part of the search journey; from early research to the final click. And here’s the thing: a lot of it is easier to replicate than you’d think.
Workday’s SEO Snapshot
| Organic Traffic (Monthly) | 1.2M |
| Domain Rating (DR) | 87 |
| Backlinks | 2.5M |
Workday Ranks for Every Search Intent
#1 Branded searches: 1.2M visits (Users already familiar with the brand)
#2 Non-branded searches: 41.2K visits (Capturing users before they know the brand)
#3 Informational searches: 758.8K visits (Users seeking knowledge and insights)
#4 Navigational searches: 1.1M visits (Users looking for a specific website or page)
#5 Commercial searches: 799.4K visits (Users researching before making a purchase)
You might like to read this as well: HighRadius SEO Analysis: How They Get 110K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Top Keyword | Position | Monthly Traffic |
| Workday Homepage | workday | 1 | 510,375 |
| Workday Sign-In | workday login | 1 | 324,783 |
| Workday Careers | workday careers | 1 | 52,411 |
| Workday Contact Us | workday | 1 | 18,306 |
| Workday Get Started | workday login | 1 | 13,749 |
| Workday UK Homepage | workday | 1 | 10,958 |
| Workday Training | workday training | 1 | 8,796 |
| Workday Adaptive Planning | adaptive insights | 1 | 7,218 |
| Workday HCM Overview | workday hcm | 1 | 5,938 |
| Workday HR Management | workday hr system | 1 | 5,056 |
#1 The sign-in page is a user magnet, ranking #1 for high-intent keywords like “workday login” and driving 324,783 visitors who are eager to access their accounts without hassle.
#2 The homepage acts as the brand anchor, securing the top spot for “workday” and pulling in 510,375 monthly visitors looking for company insights, products, and solutions.
#3 Career-driven searches bring in talent, with the “Workday Careers” page ranking #1 for “workday careers,” ensuring 52,411 monthly visitors explore job opportunities.
Global Traffic Domination
Workday’s traffic map reveals a dominant presence in the U.S., where it captures the lion’s share of organic visits.
India’s steady rise signals a growing market for cloud-based enterprise solutions.
Top Traffic Sources
#1 United States – 1.2M visits/month (61.1% of total traffic)
#2 India – 197.2K visits/month (10.1%)
#3 Canada – 136.7K visits/month (7.0%)
#4 United Kingdom – 86.2K visits/month (4.4%)
#5 France – 31.9K visits/month (1.6%)
Workday’s Backlink Profile
| Metric | Value |
| Total backlinks | 2.5M |
| Referring Domains | 12.9K |
| High-Authority Links | Links from LinkedIn, Apple, Microsoft, Wikipedia, Amazon |
#1 Workday secures links from the right sources to strengthen its SEO dominance.
#2 With backlinks from giants like LinkedIn, Apple, and Microsoft, Workday isn’t just well-connected, it’s a trusted authority in enterprise tech.
Considering that the average cold email response rate is 1%, Workday’s success suggests a well-crafted outreach strategy which lead in increase of response rate for cold-emails.
Traffic Breakdown
| Source | Value |
| Organic Search | 2M |
| Paid Search | 615 |
Workday’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.7s (Very Poor)
Cumulative Layout Shift (CLS): 0.03 (Excellent)
Interaction to Next Paint (INP): 82ms (Very Good)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
Though the LCP needs improvement, an excellent CLS of 0.03 and a strong INP of 82ms, Workday ensures minimal layout shifts and fast interactions, keeping users engaged and frustration-free.
Paid Ad Keywords That Drive Conversions
Workday is heavily investing in AI-related keywords like “learn about AI” and “workday generative AI,” signaling a strong push to position itself as a leader in AI-driven HR and finance solutions.
Top Keywords Workday is Running Ads on
#1 “workday adaptive”
#2 “vndly workday”
#3 “learn about ai”
#4 “learn with workday”
#5 “workday generative ai”
#6 “vndly workday login”
#7 “workday online training”
#8 “vndly login payroll”
#9 “what is vndly”
#10 “artificial intelligence in human resources”
Multiple paid keywords focus on “VNDLY,” Workday’s vendor management system, showing a strategic effort to boost awareness and adoption of this solution.
Crafting compelling titles is an art form. Workday’s content strategy includes creating engaging titles that attract users during their research phase.
Here’s How You Can Steal Workday’s SEO Playbook
#1 Owning the Branded Search Game
Workday dominates its own name, ranking #1 for keywords like “Workday” and “Workday login” with hundreds of thousands of visits. If users already know and trust you, they should find you instantly.
Lesson? Build brand recognition and secure top positions for your name before competitors or aggregators try to siphon traffic away.
#2 Leveraging AI as a Search Magnet
Workday isn’t just a software company; it’s an AI-powered one. From “learn about AI” to “artificial intelligence in human resources,” its ad campaigns capitalize on the AI boom, drawing in curious users.
Lesson? Position yourself around trending topics in your niche. AI, automation, and future-of-work topics? Workday is all over them.
#3 Smart Content Targeting Across Search Intent
Workday doesn’t just wait for users to type “Workday” into Google. It reaches them at different points in the buyer’s journey; whether they’re researching a problem (informational searches) or comparing vendors (commercial searches).
Lesson? Map out your audience’s search intent and ensure you’re present at every stage; from learning to decision-making.
#4 Winning with High-Authority Backlinks
With backlinks from LinkedIn, Apple, Microsoft, Wikipedia, and Amazon, Workday has built an unbeatable reputation. It’s not just ranking; it’s earning trust signals from the internet’s biggest players.
Lesson? Get featured on relevant, high-authority sites. PR, collaborations, and thought leadership pieces can help you land those powerful backlinks.
#5 Keeping Users Engaged with Technical Excellence
Sure, Workday’s Largest Contentful Paint (LCP) could use some work, but its Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS) scores show a commitment to smooth user experience.
Lesson? A fast, stable website isn’t just good for SEO; it keeps visitors happy. Optimize page speed and reduce frustrating shifts to keep users on your site.
Before We Go
Workday has mastered the art of turning searchers into customers.
From dominating branded searches to capturing AI-curious audiences, they’ve built a playbook that turns intent into action.
Ready to build your own expert-driven SEO strategy? Let’s collaborate and elevate your SEO to the next level.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
