With 60.6K organic monthly visits and a Domain Rating (DR) of 43, WebHR is making a mark in the HR tech space.
But what’s really impressive? Their ability to dominate UAE search results, pulling in 69.9% of their traffic from the region while securing top rankings for HR policies, payroll tools, and business structures.
Despite limited presence in North America, WebHR thrives by targeting high-intent, region-specific searches and leveraging authoritative backlinks from Slack, G2, and Crunchbase.
Let’s break down their winning strategy and how you can learn from them.
A Quick Look at WebHR’s SEO Strength
| Organic Traffic (Monthly) | 60.6K |
| Domain Rating (DR) | 43 |
| Backlinks | 2K |
Where WebHR’s Traffic Comes From
#1 Branded searches: 4.6K visits (Users already familiar with the brand)
#2 Non-branded searches: 55.9K visits (Capturing users before they know the brand)
#3 Informational searches: 58.9K visits (Users seeking knowledge and insights)
#4 Navigational searches: 5.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 5.8K visits (Users researching before making a purchase)
Key Learning: WebHR’s success lies in dominating high-intent searches; ensuring they reach users actively looking for HR-related solutions.
You might like to read this as well: Employment Hero SEO: How They Get 495K+ Organic Monthly Visits
WebHR’s SEO Powerhouses: Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| Public Holidays in UAE | uae holidays 2024 | 6 | 35,734 |
| Homepage | webhr | 1 | 4,493 |
| Sole Proprietorship Advantages & Disadvantages | 10 disadvantages of sole proprietorship | 1 | 2,458 |
| Pakistan Tax Calculator | tax on salary in pakistan | 4 | 2,256 |
| UAE Labor Card Guide | labour card | 5 | 1,961 |
| Sandwich Leave Policy | sandwich leave policy | 5 | 1,276 |
| LLC Advantages & Disadvantages | disadvantages of limited liability company | 2 | 1,183 |
| Prorated PTO | prorated pto meaning | 1 | 602 |
| HR Theories | hr theories | 1 | 463 |
WebHR’s Winning Pages
#1 Public holiday searches drive traffic, with the “Public Holidays in UAE” page ranking for high-volume queries like “UAE holidays 2024.”
#2 The homepage builds brand recognition, securing the top position for “WebHR” and attracting direct searchers.
#3 Business decision-makers explore entity structures, pushing the “Sole Proprietorship Advantages & Disadvantages” page to the top for related searches.
WebHR Wins with Search Intent
#1 HR professionals seek practical tools, with the “Pakistan Tax Calculator” page capturing users searching for salary tax insights.
#2 Policy-focused queries boost engagement, as the “Sandwich Leave Policy” page ranks well for compliance-related searches.
#3 Educational content delivers results, with the “HR Theories” page drawing in learners looking for foundational knowledge.
WebHR’s focus on high-intent, region-specific searches aligns with proven strategies for generating quality leads.
WebHR’s Global Reach
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United Arab Emirates | 42.3K | 69.9% |
| United States | 6K | 9.9% |
| Pakistan | 4.5K | 7.4% |
| India | 3.1K | 5.0% |
| Canada | 695 | 1.1% |
Insights
#1 Dominance in UAE: Nearly 70% of WebHR’s traffic comes from the UAE, making it the platform’s strongest market.
#2 Limited North American Presence: The U.S. and Canada together contribute only 11%, signaling an opportunity for expansion.
Backlinks: How WebHR Builds SEO Authority
| Metric | Value |
| Total backlinks | 2K |
| Referring Domains | 435 |
| High-Authority Links | Links from Slack, G2, Crunchbase |
Why This Matters:
#1 Links from trusted platforms (Slack, G2, Crunchbase) boost credibility.
#2 A growing backlink profile signals authority to Google.
Want to level up your SEO? Secure guest posts, media mentions, and industry collaborations.
Traffic Breakdown
| Source | Value |
| Organic Search | 60.6K |
| Paid Search | 103 |
WebHR’s Paid Search Strategy: Smart Keyword Targeting
WebHR focuses on high-intent keywords like “HRMS,” “HR software,” and “human resource management software,” ensuring visibility among businesses actively seeking HR solutions.
Top Keywords WebHR is Running Ads on
#1 “hrms”
#2 “hrms software”
#3 “hrms system”
#4 “hr software list”
#5 “hr softwares”
#6 “hr software system”
#7 “human resource management software”
What Makes This Strategy Work?
By bidding on both singular and plural variations (“HR software” vs. “HR softwares”) and list-based queries (“HR software list”), WebHR captures diverse search intents.
5 Things to Learn From WebHR’s SEO Success
#1 UAE Market Domination Fuels Traffic
WebHR ranks strongly in the UAE, leading many relevant searches in the region. 42.3K visits (69.9% of total traffic) come from this market, proving their hyper-focused local SEO strategy works.
Learning: If you want to dominate a specific region, create location-specific content that aligns with local search behavior.
#2 Hyper-Specific HR & Compliance Content Ranks High
WebHR doesn’t chase generic HR topics; it goes after highly specific, high-intent queries such as “Sandwich Leave Policy” and “Pakistan Tax Calculator” that HR professionals actively search for.
Learning: Deep-dive into industry-specific policies, regulations, and legal nuances; these topics have less competition but high search demand.
#3 Backlinks from Industry Giants Strengthen Authority
While WebHR’s backlink profile isn’t the largest, its quality makes a difference. It has secured backlinks from Slack, G2, and Crunchbase, three of the most recognized platforms in tech and HR.
Learning: Earning links from high-authority industry platforms builds credibility and improves rankings; focus on partnerships, guest posts, and industry listings.
#4 Business & HR Theory Content Pulls In Decision-Makers
WebHR taps into business professionals and HR learners with well-targeted educational content.
Learning: If your audience includes business owners, executives, or professionals, educational content is a traffic goldmine.
#5 Paid Search Focuses on High-Intent Conversions
WebHR doesn’t just rely on organic traffic. Their paid search strategy ensures they appear in front of businesses actively looking for HR software.
They bid on high-intent keywords and also optimize for singular and plural keyword variations capturing users ready to convert.
Learning: If you’re running paid ads, focus on conversion-ready searches and optimize for keyword variations to increase reach.
Before We Go
At Concurate, we specialize in helping growth-focused SaaS companies turn regional strengths and niche search demand into scalable SEO wins. Whether it’s ranking for compliance content or converting traffic from high-intent tools and templates, we build content that drives measurable results.
Book a free strategy call to unlock missed SEO opportunities and turn your content into a growth engine.
Disclaimer:
This article is an independent analysis based on publicly available data regarding WebHR’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by WebHR Inc. All trademarks mentioned are the property of their respective owners.
