Twilio owns the SEO game in cloud communications.
With 276K organic visits per month, Twilio doesn’t rely on brand recognition alone.
It dominates SMS-related queries, pricing pages, and even how-to guides, pulling in developers, businesses, and consumers alike.
But here’s the part competitors should pay attention to: 74.1K of those visits come from non-branded searches. That means Twilio is scooping up users who haven’t even heard of them yet.
So, what’s behind their growth?
Twilio’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 276K |
| Domain Rating (DR) | 91 |
| Backlinks | 3.3M |
How Twilio Captures Traffic: Breaking Down the Sources
#1 Branded searches: 202K visits (Users already familiar with the brand)
#2 Non-branded searches: 74.1K visits (Capturing users before they know the brand)
#3 Informational searches: 225.8K visits (Users seeking knowledge and insights)
#4 Navigational searches: 143.6K visits (Users looking for a specific website or page)
#5 Commercial searches: 179.1K visits (Users researching before making a purchase)
You might like to read this as well: ManageEngine Software SEO: How They Get 110K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving Twilio’s Success
| Page | Keyword | Position | Monthly Traffic |
| twilio.com/en-us | twilio | 1 | 123,185 |
| twilio.com/en-us/messaging/channels/sms | sms api | 1 | 12,110 |
| twilio.com/en-us/blog/how-to-schedule-a-text-message | how to schedule a text on iPhone | 3 | 8,967 |
| twilio.com/en-us/pricing | twilio pricing | 1 | 8,432 |
| twilio.com/en-us/learn/messaging/what-are-sms-and-mms | mms messaging | 2 | 7,884 |
| twilio.com/en-us/phone-numbers | phone number | 6 | 7,480 |
| twilio.com/en-us/sms/pricing/us | twilio sms pricing | 1 | 6,471 |
| twilio.com/en-us/company/jobs | twilio careers | 1 | 6,457 |
| twilio.com/docs/phone-numbers | twilio phone number | 1 | 3,125 |
| twilio.com/en-us/blog/mms-messages-not-sending | how to enable mms on android | 2 | 2,509 |
Twilio’s Search Power Play
#1 The homepage dominates, ranking #1 for “Twilio” and pulling in brand-aware visitors who need its services.
#2 Pricing pages attract decision-makers, with “Twilio pricing” bringing in users ready to compare costs.
#3 The SMS API page is a key entry point, securing the top spot for “SMS API” and appealing to developers.
Twilio Wins with Strategic Content
#1 Blog content drives organic reach, with the “How to Schedule a Text on iPhone” post ranking for high-volume searches.
#2 Documentation pages strengthen authority, helping users with “Twilio phone number” and technical queries.
#3 Jobs and careers pages gain traction, with “Twilio careers” ranking #1, attracting talent to the brand.
Content plays a huge role in SEO success. See how ActiveCampaign’s content strategy leverages organic search to drive traffic and engagement.
Twilio’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 3.3M |
| Referring Domains | 51.3K |
| High-Authority Links | Links from LinkedIn, Google, Apple, Microsoft |
Insights
#1 Twilio isn’t just linked by many; it’s cited by giants like Google and Microsoft, signaling strong industry reliance.
#2 A high number of referring domains (51.3K) suggests widespread use across diverse platforms and industries.
Twilio’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 276K | 35.7% |
| India | 127.6K | 16.5% |
| Brazil | 47K | 6.1% |
| United Kingdom | 29.2K | 3.8% |
| Canada | 23.1K | 3.0% |
Insights
#1 U.S. dominates, but traffic dipped slightly. India, the second-largest source, is growing steadily.
#2 Brazil is surging, showing a notable 11.1K increase, signaling rising adoption in Latin America.
In industries like cybersecurity, having the right marketing partner makes all the difference. Learn how a cybersecurity marketing agency can enhance brand visibility and lead generation.
Twilio’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.1s (Moderate)
Cumulative Layout Shift (CLS): 0.02 (Excellent)
Interaction to Next Paint (INP): 70ms (Great)
Source: PageSpeed Insights
What This Means
#1 LCP needs work. A 2.1s load time is decent but could be faster for a smoother experience.
#2 Stability is solid. A near-perfect CLS score means minimal layout shifts, keeping users engaged.
Traffic Breakdown
| Source | Value |
| Organic Search | 276K |
| Paid Search | 890 |
Paid Ad Keywords That Drive Conversion
Brand protection in action. Twilio is bidding on misspellings like “twillow” and “teilio” to capture lost traffic.
Top Keywords Twilio Is Bidding On:
#1 “twilio contact center”
#2 “bulk sms service”
#3 “twilio phone numbers”
#4 “twilio platform”
#5 “twilio short code”
#6 “twillow”
#7 “teilio”
Insights
#1 Strong focus on messaging. Keywords like “bulk sms service” and “twilio short code” highlight their SMS-driven strategy.
#2 Owning the platform space. Bidding on “twilio platform” ensures visibility for users exploring their full-service offerings.
How You Can Steal Twilio’s SEO Playbook
#1 Prioritize Branded SEO
Twilio’s homepage ranks #1 for “Twilio,” driving over 123K visits from brand-aware users. This ensures that anyone searching for their name lands directly on their website, reinforcing trust and authority. Make sure your homepage is optimized to capture branded traffic effectively.
#2 Create Solution-Specific Pages
Pages like “SMS API” and “Twilio pricing” rank at the top, appealing to decision-makers ready to act. These pages are tailored to specific user needs, making it easy for visitors to find exactly what they’re looking for.
#3 Leverage How-To Content
Their blog post on “How to Schedule a Text on iPhone” ranks high for a popular query, bringing in nearly 9K visits. This kind of content not only educates but also builds trust with potential customers.
#4 Target Technical Queries
Twilio’s documentation pages, like those for “Twilio phone numbers,” rank #1 and serve developers seeking technical solutions. Build detailed technical content that answers specific questions and showcases your product’s capabilities.
#5 Protect Against Misspellings
Twilio bids on misspelled variations like “twillow” and “teilio,” ensuring they don’t lose traffic due to typos. This simple yet effective strategy captures users who might otherwise land on a competitor’s site.
Monitor common misspellings of your brand and bid on them in paid search campaigns to safeguard your traffic.
Final Thoughts: Why Twilio’s SEO Works
Twilio’s SEO success lies in prioritizing branded searches, creating solution-specific pages, leveraging how-to content, targeting technical queries, and protecting against misspellings.
Use these expert-driven strategies to strengthen your own SEO efforts and stay ahead in the competitive landscape! .
Want to increase your organic traffic and level up your reach ? Let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
