Top B2B Healthcare SaaS Content Marketing Agencies

A growing healthcare SaaS company relied on webinars and trade shows to generate leads. However, trade shows meant investing significant time and money to prepare the booth and attract potential customers. Once the event ended, so did the lead flow.

That’s when they shifted to content marketing with our help. We developed SEO-optimized and buyer-driven content. As a result, they began generating qualified leads and closing deals consistently at much lower cost.

But you see, content marketing for healthcare SaaS isn’t that easy. It requires niche expertise and precise messaging. Messaging is something internal teams can easily handle, but when it comes to solid content strategy and execution, hiring an expert agency to act as your marketing team’s extension is a wise move.

In this article, we explore the top B2B healthcare SaaS content marketing agencies, and yes, Concurate tops the list. These agencies truly understand the domain and know how to drive sign-ups, free trials, and demo requests through content.

Top 8 B2B Healthcare SaaS Content Marketing Agencies

In the following comparison list, we’ve broken down the eight best B2B healthcare SaaS content marketing agencies. Each agency is evaluated on key criteria:

• Pain Point: The specific challenges that you are facing.
• Agency Best Suited for You: The agency that aligns with your unique content marketing objectives.
• Approach to Resolve Your Challenge: Gauge their approach to tackling your most pressing issues.
• Pricing: Get an idea of the associated financial investment.
• Notable Clients: See examples of similar clients within your industry.

Read carefully and pick the agency that appeals most to you as a possible strategic partner.

A Side-by-Side Comparison Table

Pain Point	Agency Best Suited for You	Approach to Resolve Your Challenge	Pricing	Notable Clients
High traffic, but no qualified leads.	Concurate	Smart keyword strategy and expert-driven content to educate CIOs and healthcare professionals on the benefits of your healthcare SaaS product.	Custom pricing ranges from $5,000 to $7,500 monthly, with project-based options starting at $3,500.	Enghouse Video, Enghouse Interactive, Triangle IP, Datacipher, Helios, and Xoxoday.
Hurdles in scaling marketing and boosting recurring revenue.	Healthcare Success	Healthcare-focused, data-driven strategy that combines content marketing, marketing automation, sales support, and SEO.	Custom proposals provided.	Texas Endovascular, and Pomona Valley Health Centers.
Producing high-quality content in-house with limited time and resources.	First Page Sage	B2B thought leadership content paired with robust SEO services.	Custom proposals provided.	Dignity Health, and Intuity Medical.
Struggling to navigate the narrow growth path in a regulated healthcare market.	NoGood	Data-driven segmentation, personalized messaging, and a growth marketing framework.	Custom proposals provided.	Spring Health and Tegria.
Facing hurdles in patient acquisition.	Cardinal Digital Marketing	Custom, data-driven performance marketing strategies with advanced tools like Media Mix Modeling.	Custom proposals provided.	Southern Veterinary Partners, and Peak Dental Services.
Navigating the complex world of healthcare regulations and large buying committees	Clarity Quest	Digital advertising, outsourced marketing services, and robust lead generation.	Custom proposals provided.	Prognos Health and Mach7 Technologies.
Generating qualified leads in a complex, multi-channel healthcare environment.	Elevation Marketing	Strategic branding, targeted content creation, digital advertising, market research, and modern account-based marketing.	Benchmark rate model based on annual surveys of 200+ agencies. Projects are priced according to client objectives.	Vocera, Pfizer, SKYGEN, and Zoetis.
Reaching new audiences through diverse marketing channels.	Epsilon	Omni-channel marketing framework combining content marketing, branding, web development, and social media.	Custom proposals provided.	Walgreens, Marriott International, and McDonald’s

Concurate: The B2B Healthcare SaaS Content Marketing Agency That Converts

While the comparison table showcases B2B healthcare SaaS content marketing agencies, it makes it evident that most agencies focus on scaling marketing efforts and generating leads.

That’s not the case with Concurate. We write content that attracts healthcare SaaS buyers who are closer to your ideal customers by doing deep buyer persona research.

Your challenges are all too familiar. 

Identifying topics that align with our audience’s interests and search behavior. Creating content that effectively reaches and engages decision-makers at hospitals and healthcare clinics. Increase the chances of your SaaS product being recommended by AI tools when potential customers are searching.

At Concurate, we typically begin with listicle-style articles. These are designed to attract healthcare decision-makers searching for tools similar to your SaaS solution. This type of audience has high buying intention, and we aim to bring them to your blog posts.

For instance, one of our healthcare SaaS clients needed to attract high-intent prospects for their different SaaS platforms. 

Rather than competing for broad, high-volume keywords, we targeted low-keyword difficulty, high-buying-intent keywords with expert-driven, comprehensive bottom-of-the-funnel (BoFu) content.

📌 What is BoFu Content? BoFu (Bottom-of-Funnel) content is designed to convert high-intent prospects into paying customers. At this stage, SaaS buyers know their problems and potential solutions—they’re just deciding which one to choose. 💡 Example: A SaaS founder searching “Best Telehealth Platforms for Startups” isn’t just browsing; they’re actively evaluating which tool to try or purchase. A strong BoFu article would compare options, highlight key differentiators, address objections, and provide compelling reasons to take action. Actions include signing up for a trial, booking a demo, or purchasing.

And here’s how the blogs are ranking for high-intent keywords that healthcare professionals actively search for.

Blog Link	Keyword	Keyword Difficulty	Search Volume	Current Position
https://█████/blog/enterprise-video-management/panopto-alternatives-choosing-the-best-enterprise-video-management-platform	Panopto Alternatives	0	30	4th
https://█████/blog/enterprise-video-management/kaltura-alternatives	Kaltura Alternatives	0	50	4th
https://█████/blog/enterprise-video-management/kaltura-vs-panopto-vs-qumu	Kaltura vs Panopto	0	20	6th
https://█████/blog/healthcare/7-ways-virtual-sitters-are-redefining-caregiving-in-healthcare	virtual sitter	0	200	7th

With our BoFu approach, our client was able to convert a prospect looking for a virtual sitter solution and close a $155,000 deal, as shown below.

Next, we create solution-oriented content that addresses specific pain points that healthcare professionals face. Here, we prescribe your SaaS product—not as a sales pitch—as the most logical solution. We use pain point SEO here to ensure your target audience finds your solutions precisely when needed.

📌 What is Pain Point SEO? Pain Point SEO is a method to target specific problems your audience is experiencing and provide solutions that address those challenges. Instead of focusing solely on generic keywords, you focus on what your potential customers are struggling with. 💡 Example: A business owner searching “How to fix slow website speed” is actively looking for ways to improve performance. They’re frustrated and need an actionable solution (your product).

Concurate also has expertise in developing gated content assets like playbooks and templates that offer value in exchange for a visitor’s email address. This allows your team to build a high-quality email list of healthcare prospects and nurture them into clients. 

Whether you need targeted email sequences, retargeting, and personalized content, Concurate will be with you until your prospects book a demo or speak with sales.

Our Core B2B Healthcare SaaS Content Services

Concurate has deep experience in healthcare SaaS and regulated tech markets, which means we know how to build trust. Every piece of content we craft goes beyond simple information to strengthen your brand’s position as an industry leader.

• Expert-Driven Content: Content that addresses healthcare decision-makers’ needs, from navigating compliance challenges like HIPAA to offering solutions that improve patient care and drive revenue growth.
• Pillar Content: Comprehensive content that deeply explores key healthcare SaaS topics and answers all the critical questions to establish your brand as a trusted expert.
• Content Assets: High-quality eBooks, white papers, guides, and templates that drive long-term content marketing initiatives and help you stay top of mind.
• Case Studies and Playbooks: Real-world customer success stories that showcase the impact of your B2B healthcare SaaS solution.
• Content Refresh and Optimization: Revamping outdated content to maximize relevance and SEO performance and drive higher engagement and conversions.
• LinkedIn Growth Services: Helping B2B healthcare SaaS founders, teams, and brands establish authority, spark discussions, and connect with potential clients on LinkedIn.

Successful content development isn’t just about writing. It’s about forging strong partnerships and creating campaigns that lead to conversions. That’s why we practice transparent communication, offer regular performance insights, and continually optimize your content strategy for the best results.

Your success is our success, and we’re here to help you achieve it.

Ready to turn your B2B healthcare SaaS content marketing strategy into a conversion-focused powerhouse? 

Contact us today!

Still Have Questions? We’ve Got You Covered!

Selecting the right B2B healthcare SaaS content marketing agency can raise many questions. That’s why we’ve compiled the most commonly asked questions to provide you with all the information you need to make an informed decision.

#1 What is the Goal of B2B Healthcare SaaS Content Marketing? 

Great question! The primary objective of B2B healthcare SaaS content marketing is to educate and build trust with your target audience. Healthcare professionals, hospital administrators, and decision-makers. 

The content marketing strategies should showcase how your healthcare SaaS solution addresses the target audience’s pain points. Say improving patient care, streamlining hospital operations, or ensuring compliance with regulations like HIPAA. 

While doing so, your partner agency must ensure the content delivers the right message at the right time when your target audience is searching on Google because that’s where buying decisions often begin. Showing up on Google’s first search result page with the right content leads to real conversions.

#2 How can Content Marketing Help My B2B Healthcare SaaS Company?

Content marketing that converts is incredibly valuable for your B2B healthcare SaaS company. 

When your content is strategically developed to solve the problems of your target audience, it naturally positions your product as the obvious solution. This gives the audience a reason to learn more about the product by signing up for the free trial to use it or requesting demos. This is where content marketing opens up opportunities for SaaS businesses to connect with a potential lead and demonstrate the value their solution brings to the table. 

Another great way to target the audience is to create bottom-of-the-funnel (BoFu) content that is conversion-oriented. This type of content, when done right, can increase sign-ups, requests for free trials and demos, and more.

To see this in action, check out how this FinTech company generated 24 leads with just three blog posts.

#3 How do I Choose the Right B2B Healthcare SaaS Content Marketing Agency?

So, this article provides you with the top names that you can consider when selecting a content marketing agency for yourself. 

But when you vet them individually, try to check if the agency has a track record of not just attracting but getting the right traffic interested in your SaaS products. Your product itself plays a significant role in the final buying decision (or conversion). This is the first and probably the most important factor.

Second, ask for case studies. You need statistics. You need numbers. If they can’t prove it, then move on. You need a solid marketing plan to grow your SaaS business, not hearsay.

And third, they better have the domain knowledge of B2B healthcare SaaS, whether regarding HIPAA, hospital workflows, or patient experience. If not an expert, the team must be a quick learner to grasp things fast and produce tailored content.

While these three key factors will help you shortlist some content marketing agencies, here is how to vet an agency deeper to find the best match for your business.

But stay away from agencies that promise unrealistic results. 

#4 What is the Cost of Services from Content Marketing Agencies?

As you can see, most agencies charge based on the scope of the engagement and will provide a quote on request.

To give you a simpler understanding, here’s what various packages might look like:

$2,000

Four blog pieces, each costing $500.

$10,000

# Custom keyword strategy. # Research-backed and SEO-optimized 10 blogs that rank high on Google and attract buyers. # LinkedIn posts for distributing blog content. # Timely update of blog content to improve and maintain rankings in Google search results. # Email nurturing for captured leads. # Website audits and maintenance. # Site health audit and maintenance. # Performance reporting and analytics. # Conversions justifying the ROI.

For more details on Concurate’s pricing model, check out our pricing page. And if you are unsure about how B2B SaaS companies allocate their marketing budgets, check out our analysis of SaaS marketing budgets and strategies.

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