Synology has built an SEO machine that pulls in 201K organic visitors every month.
Their homepage dominates search, product pages lock in high-intent buyers, and even their RAID Calculator ranks #1, pulling in users looking for storage solutions.
Want to drive such numbers for your brand? All you need is actionable insights from their SEO strategy.
Synology’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 201K |
| Domain Rating (DR) | 84 |
| Backlinks | 2.3M |
How Synology Captures Traffic: Breaking Down the Sources
#1 Branded searches: 194.4K visits (Users already familiar with the brand)
#2 Non-branded searches: 6.5K visits (Capturing users before they know the brand)
#3 Informational searches: 176K visits (Users seeking knowledge and insights)
#4 Navigational searches: 142.9K visits (Users looking for a specific website or page)
#5 Commercial searches: 125.5K visits (Users researching before making a purchase)
You might like to read this as well: Akto.io SEO: How They Get 50K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving Synology’s Success
| Page | Keyword | Position | Monthly Traffic |
| Synology Homepage | synology | 1 | 61,562 |
| Synology US | synology nas | 1 | 14,595 |
| Support Download | synology assistant | 1 | 12,684 |
| RAID Calculator | synology raid calculator | 1 | 7,133 |
| DS923+ | ds923+ | 1 | 5,848 |
| DS224+ | ds224+ | 1 | 4,918 |
| DS423+ | ds423+ | 1 | 4,149 |
| DS1522+ | ds1522+ | 1 | 3,988 |
| Synology Routers | synology router | 1 | 3,684 |
| Synology Drive | synology drive | 1 | 3,297 |
#1 The homepage dominates search, ranking #1 for “Synology” and attracting users familiar with the brand.
#2 Product pages drive intent-based traffic, with models like “DS923+” and “DS224+” pulling in buyers searching for specific devices.
#3 Support resources hold strong, with the “Synology Assistant” and “RAID Calculator” pages ranking #1 for high-intent queries.
Synology Wins with Search Intent
#1 Hardware-focused searches bring conversions, as pages for “DS923+,” “DS224+,” and “DS423+” attract users ready to purchase.
#2 Technical tools like the “RAID Calculator” pull in problem-solvers looking for solutions, keeping Synology a go-to brand.
#3 Brand-driven searches for “Synology NAS” and “Synology Drive” ensure Synology stays top of mind for both new and returning users.
Partnering with a top-tier B2B SaaS content marketing agency can streamline your growth strategy and drive consistent results.
Synology’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 2.3M |
| Referring Domains | 18K |
| High-Authority Links | Links from Apple, Microsoft, Adobe, Wikipedia |
Insights
#1 Synology earns trust with backlinks from industry giants like Apple, Microsoft, and Adobe, reinforcing its authority in the tech space.
#2 A massive 2.3M backlinks signal strong content relevance, helping Synology maintain high visibility in search results.
Synology’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 200.9K | 18.1% |
| Germany | 159.5K | 14.4% |
| Taiwan | 96.4K | 8.7% |
| France | 88.5K | 8.0% |
| Japan | 72K | 6.5% |
Insights
#1 The United States drives the most traffic, but Germany follows closely, highlighting Synology’s strong presence in Europe.
#2 Taiwan’s traffic surge suggests growing interest in Synology’s products from its home market and nearby regions.
Traffic Breakdown
| Source | Value |
| Organic Search | 201K |
| Paid Search | 5 |
How You Can Steal Synology’s SEO Playbook
#1 Own the Branded Search Game
Synology’s brand is its biggest SEO weapon. With 194K+ branded visits, they’ve turned their name into the default choice for NAS buyers.
If you want similar results, focus on brand-building: invest in thought leadership, partnerships, and consistent messaging to make your brand the one people search for.
#2 Rank for Product-Specific Searches
They’re not just showing up for generic terms. Searches for “DS923+,” “DS224+,” and “DS423+” all rank #1, pulling in buyers looking for exact models.
Optimizing for specific product queries; especially those with purchase intent; can push high-converting traffic straight to your site.
#3 Turn Support Pages into Traffic Magnets
Their “Synology Assistant” page brings in 12K+ visits every month. Users searching for help with Synology products land on their support pages, strengthening brand loyalty.
If you have existing customers, build detailed guides, troubleshooting pages, and FAQs to keep them engaged while capturing new users searching for solutions.
#4 Leverage Tools to Pull In Users
The RAID Calculator ranks #1 and brings in over 7K visits per month from users seeking storage solutions. Offering free, useful tools aligned with your product can bring in problem-solving traffic; and convert them into buyers.
#5 Build Authority with High-Trust Backlinks
With 2.3M backlinks and links from Apple, Microsoft, and Adobe, Synology has credibility in the tech world. Instead of chasing random links, secure backlinks from trusted industry sources to strengthen your domain authority and search rankings.
Before We Go
Synology isn’t waiting for buyers to stumble onto its products. It owns the entire search journey, ensuring that whether users are exploring, comparing, or troubleshooting, they land on Synology first.
If you’re not implementing these expert-driven strategies , it may be time to rethink your approach.
Are you just chasing rankings, or are you building an SEO engine that drives real business impact?
Need professional help to increase your organic traffic? Collaborate with us today.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
