With 116K+ organic visits per month, Sprout has established itself as the leading payroll and HR resource in the Philippines.
Their high-performing content covers essential financial topics, from minimum wage updates to tax and benefit calculations, ensuring they capture searchers at every stage of the funnel.
By ranking #1 for compliance-driven queries like Pag-IBIG contributions and 13th-month pay, Sprout attracts HR professionals, employees, and business owners looking for accurate and up-to-date payroll information.
Let’s break down how Sprout’s SEO strategy works; and how you can apply these insights to your own brand.
A Look on Sprout’s SEO Numbers
| Organic Traffic (Monthly) | 116K |
| Domain Rating (DR) | 45 |
| Backlinks | 4.7K |
How Sprout Captures Search Intent Across All Stages
Sprout’s content strategy ensures it ranks for all types of user intent, making it a go-to resource for HR and payroll-related queries.
#1 Branded searches: 40.1K visits (Users already familiar with the brand)
#2 Non-branded searches: 76.3K visits (Capturing users before they know the brand)
#3 Informational searches: 109.9K visits (Users seeking knowledge and insights)
#4 Navigational searches: 16.2K visits (Users looking for a specific website or page)
#5 Commercial searches: 9.9K visits (Users researching before making a purchase)
Key Takeaways
#1 Branded search is strong, with 40.1K visits ensuring loyal user engagement.
#2 Non-branded traffic accounts for 65% of total visits, proving Sprout’s ability to attract new audiences.
#3 Informational content is the backbone of their strategy, driving 109.9K visits from payroll and compliance-related searches.
You might like to read this as well: Trinet Analysis: How They Get 253K+ Organic Monthly Visits
Sprout’s Top Pages: Where Their Traffic Comes From
| Page | Keyword | Position | Monthly Traffic |
| sprout.ph/articles/how-much-is-the-minimum-wage-in-manila/ | minimum wage philippines 2024, manila rate 2024 | 2 | 25,011 |
| sprout.ph/articles/what-you-should-know-about-13th-month-pay-in-the-philippines/ | 13th month computation, 13th month pay philippines | 1 | 14,225 |
| sprout.ph/ | sprout | 1 | 10,753 |
| sprout.ph/articles/how-to-calculate-your-hdmf-contribution/ | pag ibig contribution, pag ibig contribution 2024 | 1 | 7,683 |
| sprout.ph/articles/philhealth-new-contribution-rates/ | philhealth contribution 2024 | 5 | 5,984 |
| sprout.ph/articles/how-to-calculate-overtime-pay/ | how to compute overtime pay philippines | 1 | 4,448 |
| payroll.sprout.ph/ | sprout login | 1 | 4,064 |
| sprout.ph/articles/how-to-request-for-a-certificate-of-employment/ | certificate of employment, what is coe | 6 | 3,663 |
| sprout.ph/tax-calculator-philippines/ | tax calculator, tax calculator philippines 2023 | 4 | 3,073 |
| sprout.ph/articles/understanding-final-pay-philippines/ | last pay computation, final pay computation | 1 | 2,974 |
Sprout’s SEO Strategy in Action
#1 The minimum wage article dominates, ranking #2 for “minimum wage Philippines 2024” and pulling in thousands searching for salary updates.
#2 The 13th-month pay guide is a high-impact page, ranking #1 and capturing employees looking for payment breakdowns.
#3 The Pag-IBIG contribution article ranks #1, ensuring HR professionals and employees get accurate deduction insights.
Sprout’s content strategy ensures that it captures users at various stages of the funnel, a proven method for scaling SaaS businesses without excessive ad spend.
Sprout Wins with Search Intent
#1 Payroll professionals and employees turn to Sprout for tax and contribution calculations, securing top rankings for compliance-driven queries.
#2 Seasonal updates drive massive traffic, with salary and benefits articles spiking during key financial periods.
#3 Branded search is strong, with Sprout login ranking #1, ensuring easy access for existing users while reinforcing brand trust.
Sprout’s strategy is clear: target essential payroll queries, optimize for search intent, and provide highly relevant financial insights.
Global Traffic Domination
Philippines drives nearly all traffic, proving Sprout’s dominance in its home market. Whereas, minimal U.S. and international traffic presents an opportunity for global expansion.
Top Traffic Sources
#1 Philippines – 115.4K visits/month (99.2% of total traffic)
#2 United States – 309 visits/month (0.3%)
#3 India – 125 visits/month (0.1%)
#4 Canada – 122 visits/month (0.1%)
#5 Singapore – 87 visits/month (0.07%)
Sprout’s Backlink Profile
| Metric | Value |
| Total backlinks | 4.7K |
| Referring Domains | 639 |
| High-Authority Links | Links from Apple, Medium ,Wikipedia |
#1 Sprout has 4.7K backlinks from 639 domains, building a solid foundation for authority and trust.
#2 High-authority links from Apple, Medium, and Wikipedia boost credibility and improve search rankings.
Traffic Breakdown
| Source | Value |
| Organic Search | 116K |
| Paid Search | 493 |
Sprout’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 4.6s (Very Poor)
Cumulative Layout Shift (CLS): 0.07 (Good)
Interaction to Next Paint (INP): 87ms (Good)
Source: PageSpeed Insights
#1 A 4.6s LCP is very poor, meaning slow load times could hurt user experience and rankings.
#2 With a 0.07 CLS and 87ms INP, the site maintains good stability and responsiveness, ensuring smooth interactions.
How You Can Benefit from Sprout’s SEO Playbook
#1 Payroll and Compliance Content Drives Massive Traffic
Sprout dominates payroll-related searches, ranking #1 for essential topics like 13th-month pay, Pag-IBIG contributions, and final pay calculations. These compliance-driven articles attract HR professionals and employees looking for accurate financial insights.
With its focus on payroll compliance and HR solutions, Sprout benefits from an industry-specific content approach, similar to how specialized HR tech content agencies craft high-performing strategies for SaaS brands.
#2 Seasonal Trends Fuel Growth
Sprout capitalizes on timely searches, with topics like minimum wage updates and PhilHealth contributions seeing spikes in traffic during key financial periods. By staying ahead of these trends, Sprout ensures consistent engagement year-round.
#3 Branded Search is a Strength
With 40.1K visits from branded searches, Sprout ensures strong visibility for existing users. The homepage and login pages rank #1, reinforcing trust and making access seamless for returning visitors.
#4 Backlinks from High-Authority Sites Build Trust
Sprout has secured 4.7K backlinks from 639 domains, including Apple, Medium, and Wikipedia. These authoritative links boost credibility, improve rankings, and strengthen domain authority.
#5 Local SEO Domination in the Philippines
With 99.2% of its traffic coming from the Philippines, Sprout has successfully positioned itself as the go-to resource for payroll and HR solutions in its home market. However, its minimal global traffic suggests a huge opportunity for expansion beyond the region.
Before We Go
Sprout’s expert-driven strategy is clear: own payroll-related searches, leverage seasonal trends, optimize for search intent, and strengthen credibility through authority-building SEO tactics.
This has made it the go-to payroll resource in the Philippines, ranking #1 for compliance topics, dominating branded searches, and leveraging seasonal trends to maintain steady traffic growth.
Let’s collaborate to craft an SEO strategy that elevates your brand, captures the right audience, and drives sustainable growth for your brand.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
