Sling is dominating search results with 143K monthly organic visits and a Domain Rating of 70.
From top-ranking scheduling pages to high-performing blog content on leadership and performance reviews, Sling’s approach captures high-intent traffic.
With 17.7K backlinks from 2.7K referring domains, including high-authority sites like Apple, GitHub, and Shopify, Sling is able to pull organic traffic on its website.
Here’s how they’ve built a scalable SEO strategy and how you can apply the same tactics to your business.
Sling’s SEO Performance
| Organic Traffic (Monthly) | 143K |
| Domain Rating (DR) | 70 |
| Backlinks | 17.7K |
How Sling Attracts Traffic: Source Breakdown
#1 Branded searches: 73.8K visits (Sling’s strong brand recognition drives over half of its monthly traffic from direct searches for its name or platform.)
#2 Non-branded searches: 68.8K visits (Strategic targeting of non-branded terms helps Sling capture users exploring workforce management solutions.)
#3 Informational searches: 76.6K visits (Educational content like leadership tips and performance reviews positions Sling as a go-to resource.)
#4 Navigational searches: 71.3K visits (Users searching for specific Sling pages, like the login or scheduling page, drive consistent traffic.)
#5 Commercial searches: 67.7K visits (Searches for workforce management tools and solutions bring in high-intent users evaluating Sling’s platform.)
You might like to read this as well: Homebase SEO: How They Get 420K+ Organic Monthly Visits
Pages Responsible for Sling’s Traffic
| Page | Keyword | Position | Monthly Traffic |
| https://getsling.com/ | sling schedule | 1 | 60,728 |
| https://getsling.com/blog/performance-appraisal-phrases/ | performance review phrases | 1 | 9,155 |
| https://getsling.com/blog/inspirational-quotes-for-work/ | inspirational quotes for work | 5 | 9,039 |
| https://login.getsling.com/ | sling schedule login | 1 | 6,738 |
| https://getsling.com/blog/business-terms/ | business terms | 2 | 3,253 |
| https://getsling.com/blog/leadership-activities/ | leadership activities | 2 | 2,780 |
| https://getsling.com/blog/1st-2nd-3rd-shift-hours/ | 1st shift | 3 | 2,766 |
| https://getsling.com/blog/areas-of-improvement-for-employees/ | areas of improvement at work | 1 | 2,629 |
| https://getsling.com/blog/bar-games/ | bar games | 1 | 2,506 |
| https://getsling.com/blog/9-80-work-schedule/ | 9/80 work schedule | 4 | 2,049 |
Traffic Highlights:
#1 The main scheduling page drives significant traffic, ranking #1 for “sling schedule” and positioning Sling as a top player in workforce management.
#2 Performance review content stands out, with the “Performance Appraisal Phrases” blog securing a top spot and pulling in users seeking guidance on employee feedback.
#3 Inspirational content fuels engagement, as the “Inspirational Quotes for Work” post attracts users looking for motivation in the workplace.
#4 Sling’s ability to rank for high-value branded terms reflects the same strategic focus seen in successful SaaS SEO approaches.
Winning with Search Intent
#1 Direct searches for “sling schedule login” reflect strong brand awareness, with the login page ranking #1 and simplifying user access.
#2 Practical business knowledge drives traffic, with the “Business Terms” blog ranking high for definitions and industry insights.
#3 Leadership-focused content delivers value, as the “Leadership Activities” post ranks well for those seeking team-building ideas.
Sling’s Global Reach: Top Traffic Sources
| Country | Monthly Visits | % of Total Traffic |
| United States | 142.5K | 61.3% |
| Canada | 18.6K | 8.0% |
| India | 15.5K | 6.7% |
| Philippines | 12.3K | 5.3% |
| United Kingdom | 10.8K | 4.6% |
Insights
#1 The United States dominates traffic: Over 60% of total visits come from the U.S., highlighting strong domestic demand.
#2 Growing global interest: Canada, India, and the United Kingdom are showing steady growth, signaling increasing international reach.
Sling’s Backlink Game
| Metric | Value |
| Total backlinks | 17.7K |
| Referring Domains | 2.7K |
| High-Authority Links | Links from Apple, Github, Shopify |
Insights
#1 Sling has secured links from high-authority sources like Apple, Github, and Shopify, boosting its credibility.
#2 With 2.7K referring domains, Sling benefits from a wide and diverse link profile, strengthening its overall authority.
Traffic Breakdown
| Source | Value |
| Organic Search | 143K |
| Paid Search | 0 |
How Sling Brings Traffic & Converts Search into Business
#1 Ranking for High-Value Branded Keywords
Sling’s homepage ranks #1 for “sling schedule,” driving over 60K monthly visits. This reflects strong brand awareness and precise keyword optimization.
Takeaway: Secure top positions for branded keywords to capture existing demand and reinforce brand authority.
#2 Informational Content That Ranks and Converts
The post “Performance Appraisal Phrases” ranks #1 and pulls in 9.1K visits monthly. Sling’s focus on practical, search-friendly content positions them as a resource hub.
Takeaway: Create detailed, solution-oriented content that aligns with search intent to drive qualified traffic.
#3 Strong Backlink Profile from High-Authority Domains
Sling has 17.7K backlinks from 2.7K referring domains, including Apple and Shopify. This enhances domain authority and search rankings.
Takeaway: Build relationships with authoritative sites to secure quality backlinks and improve search credibility.
#4 Strategic Global Reach
Over 60% of Sling’s traffic comes from the U.S., but Canada, India, and the UK contribute significant growth.
Takeaway: Optimize for global audiences by tailoring content and technical SEO to international markets.
#5 Leveraging Commercial Search Traffic
67.7K visits come from commercial intent keywords, showing Sling’s ability to convert searchers into leads.
Takeaway: Target high-intent keywords to capture users ready to engage or purchase.
Before We Go
Sling’s mix of informational and commercial content delivers real value to users and search engines alike.
Over 68K monthly visits from non-branded searches show how effectively Sling captures users exploring workforce management solutions, while 76.6K visits from informational searches reflect the strength of their educational content.
Take notes from Sling’s expert-driven playbook to enhance your own SEO performance.
Need help from the leading professionals to scale your organic traffic? Let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
