10 Best SEO Consulting Agency Picks to Grow B2B Pipeline

seo consulting agency

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The Only SEO Consulting Agency List You Need to Drive Real B2B Results

You’ve invested in SEO. Maybe traffic is up. But the pipeline? Still dry.

The real problem isn’t visibility. It’s conversion. Most strategies chase clicks, not customers. You don’t need more visitors. You need to search to sell.

That’s where the right SEO consulting agency comes in. But choosing one? It’s a minefield. Slick pitches. Polished case studies. And underwhelming results. Most agencies hand you tasks, not a roadmap to revenue.

Take this, for example: An idea and patent management SaaS scored 500+ product signups with zero ad spend. Just SEO built around how real buyers search, think, and decide.

If you’re done chasing vanity metrics and ready to generate pipeline, these 10 SEO consulting agencies deserve your shortlist.

Hiring an SEO Consulting Agency? Spot These 5 Red Flags First

Most SEO mistakes don’t start with bad execution. They start with the wrong assumptions.

You’ll see clean audits, keyword reports, and a calendar full of tasks. It looks like progress. But misalignment shows up early in rushed proposals, vague answers, and strategies built for clicks instead of conversions.

These five red flags will help you avoid agencies that sound great on paper but quietly kill your pipeline.

1. No Clear Tie to Revenue Outcomes

If an agency focuses on rankings, impressions, or domain authority without connecting them to revenue, that’s a problem.

Ask how their strategy drives demo requests, sign-ups, or SQLs. If they can’t answer clearly, move on. SEO should drive business growth, not focus on vanity metrics.

2. Keyword Strategy Built on Volume, Not Intent

Chasing high-volume keywords may boost traffic, but not pipeline. You don’t need thousands of vague readers. You need content that solves real problems your buyers are actively searching for. Intent beats volume. Always.

3. Content Without Depth or Context

Generic, SEO-optimized content might check a box but won’t move buyers. Senior decision-makers don’t engage with surface-level posts. If the agency can’t show how they create original, expert-driven content tailored to your ICP, that’s a red flag.

4. Overreliance on Templates and Automation

From audits to content calendars, some agencies run on autopilot. If every deliverable feels plug-and-play, your strategy likely is, too. A true partner should back their work with custom research, strategic alignment, and content tailored to the real buyer context.

5. Vague Reporting That Masks Underperformance

If reports are filled with vanity metrics and skip-over conversions, that’s a warning sign. You should know exactly how each asset contributes to your funnel. If transparency is missing, accountability probably is, too.

5 Red Flags of an SEO Consulting Agency

10 Best SEO Consulting Agencies for B2B Companies

Now that you know what not to fall for, let’s focus on who’s actually getting it right. We have reviewed dozens of SEO consulting agencies, examining their track records, case studies, and client impact. 

These 10 agencies stand out because they don’t just rank content; they drive revenue.

  • Concurate
  • Coalition technologies
  • Victorious 
  • WebFX
  • OuterBox
  • Bruce Clay
  • Smart Sites
  • Straight North
  • Ignite Visibility
  • First Page Sage

Let’s dive in.

1. Concurate

Concurate is a boutique SEO consulting agency that helps FinTech, LegalTech, CX Tech, and HealthTech companies grow through search.

In working with leading B2B SaaS brands, we’ve seen what separates SEO strategies that convert from those that just chase traffic.

Most SEO agencies still prioritize impressions over outcomes. But traffic without buyer alignment is a dead end. Content that ignores your ideal customer profile or tracks vanity metrics might rank, but it won’t convert.

That’s the problem we solve.

We create SEO strategies that align with how your buyers actually search, designed to attract qualified leads, build trust, and drive conversions. This approach has helped our clients generate over 500 product sign-ups from organic content alone with zero ad spend.

Concurate - SEO Consulting Agency
Source – Concurate

Our SEO Expertise: Built To Convert, Not Just Rank

We don’t rely on guesswork. Every strategy follows a repeatable, data-driven process to uncover buyer intent and build content that ranks, resonates, and drives action.

1. Pain Point SEO

We start by identifying the real problems your ideal customers are trying to solve with your B2B solution. This includes reviewing customer conversations, objection handling by sales, and the exact language buyers use when evaluating options.

Instead of chasing high-volume keywords, we prioritize high-intent search terms tied directly to those pain points.

For example, one of our clients offers a SaaS tool for patenting. As part of their SEO strategy, we wrote a blog targeting the question: How can you Shortlist and Select Promising Ideas for Patent? That precision helped attract the right audience and generate qualified inquiries.

📌 What is Pain Point SEO?
Pain Point SEO is a method that uses content to address the specific problems your audience faces. Instead of focusing on broad keywords, you answer the exact questions your potential customers are asking and explain how your product or service can help.

💡 Example:
A business owner searches for “how to speed up my website.” They need a clear, step-by-step solution. If your article gives them practical tips to improve their site, they will trust your brand.
2. Bottom-of-Funnel SEO 

Concurate uses bottom-of-funnel (BoFu) SEO to attract buyers who are actively evaluating solutions. We create comparison pages, competitor alternative lists, and best-in-class roundups based on high-intent search terms. These pages are structured to surface differentiators, address key objections, and guide buyers toward action using clear, well-placed calls to action. 

For example, we used this approach for a FinTech client targeting SaaS founders evaluating revenue-based financing options. Just three BoFu blogs brought in 24 qualified leads, including two enterprise deals.

3. Programmatic SEO

When buyers search with location-specific intent, we use programmatic SEO to build scalable landing pages tailored for local markets. Each page reflects geo-targeted keywords, service nuances, and buyer context. Unlike fully automated approaches, every page is manually reviewed by a content strategist to ensure it’s accurate, aligned, and conversion-ready.

For instance, we helped a network training provider publish over 70 custom pages and secure first-page rankings in 33 markets, spanning 19 U.S. states and 14 international locations.

📌 What is Programmatic SEO?
Programmatic SEO is a method that uses automation to boost your website’s content. Instead of writing every page by hand, you rely on data and templates to produce many SEO-optimized pages at once, with each page focused on specific keywords and queries.
4.  On-Page SEO

At Concurate, on-page SEO is built into content planning from day one. We select keywords based on search intent, craft clear heading structures, optimize meta tags, and build internal links that strengthen site architecture and boost discoverability.

Before writing, we analyze top-performing competitor pages to understand what ranks and why. Using those insights, we create content that goes deeper, answers more relevant questions, and is structured to outperform.

After publishing, our work doesn’t stop. We treat SEO as an ongoing process. Content is regularly reviewed, refined, and repurposed to keep it relevant, competitive, and results-driven.

Our Core SEO Content Services

  • Keyword Strategy
    We build keyword strategies around real buyer intent, not just search volume. This includes identifying pain-point keywords, bottom-of-funnel queries, and geo-specific terms that match how your audience searches. Each keyword is chosen to drive qualified traffic and support conversions.
  • SEO & Geo-targeted Blogs
    We create blog posts optimized to rank for high-intent keywords, including location-specific searches. These blogs help your business get discovered across key geographies while addressing the unique pain points of your industry audience.
  • Thought Leadership Articles
    Insight-driven content shaped by your team’s expertise and perspective. These articles build authority, answer complex industry questions, and position your company as a trusted voice among buyers.
  • Pillar Content
    In-depth, long-form resources that cover a core topic from all angles: what, why, how, when, and which. These content hubs establish topical authority and improve search visibility across keyword clusters.
  • Case Studies & Playbooks
    Real-world narratives that showcase your product’s impact and explain how your approach solves specific business challenges. These assets help build trust and support sales conversations.
  • Lead Magnets & Conversion Assets
    High-value resources like guides, templates, and reports are designed to educate your audience, demonstrate expertise, and generate demo requests or sign-ups.
  • Website & Landing Page Copy
    Persuasive, benefit-driven messaging that clearly communicates your product’s value and leads users toward conversion, whether that’s a contact form, sign-up, or quote request.
  • Content Refresh & Optimization
    We routinely revisit older content to maintain relevance and performance. This includes improving structure, updating information, and applying technical SEO enhancements to sustain or improve rankings.
  • LinkedIn Content Strategy
    We help founders and teams consistently share relevant content on LinkedIn‘s growing influence, sparking conversations and connecting with the right decision-makers in your space.

Agency Overview

Founding Year2018
Headquarters and LocationOur India and Singapore-based remote teams empower clients globally.
Team Size11
Services OfferedKeyword strategy, SEO & GEO blogs, local SEO, programmatic SEO, thought leadership pieces, case studies, lead magnets, website, landing pages, LinkedIn for brands, LinkedIn for foundersKeyword strategy, SEO & GEO blogs, local SEO, programmatic SEO, thought leadership pieces, case studies, lead magnets, website, landing pages, LinkedIn for brands, LinkedIn for founders.
Notable ClientsEnghouse Interactive, ScanWriter, Enghouse Video, Ratio, Helios, Athena Security, Xoxoday, Triangle IP, Datacipher
PricingMonthly retainers start at $3,500
ContactWebsite, Book Meeting, LinkedIn

2. Coalition Technologies

Coalition Technologies blends data-driven strategy with expert execution to deliver results that outperform industry averages. Known for their rigorous hiring process and proprietary internal systems, they bring together advanced technical SEO, design, and development under one roof. 

Their campaigns are built on scientifically tested methods and tailored to drive measurable business outcomes. From boosting organic revenue to scaling high-growth ecommerce brands, Coalition’s work reflects a relentless focus on performance.

Agency Overview

Founding Year2009
Headquarters and LocationLos Angeles, CA
Team Size201-500
Services OfferedSEO, local SEO, paid advertising, enterprise seo, web design, digital marketing consulting.
Notable ClientsRoku, Spiceology, Salameh Plastic Surgery
PricingB2B SEO campaigns typically start at an average price of $2,000 per month. However, pricing varies across different SEO services. You can check out this page to learn more.
ContactWebsite or by calling (888) 204-8421

3. Victorious

Victorious positions itself as a search-first, ROI-focused SEO agency that serves as a strategic growth partner for high-performance brands. Their framework is built to drive revenue by aligning every SEO action with measurable business goals. 

From technical audits to content creation and link building, they follow a systemized, transparent approach that scales with your business. 

Victorious emphasizes flexibility, collaboration, and clarity, working as an extension of your team to turn organic visibility into real results.

Victorius
Source – Victorious

Agency Overview

Founding Year2013
Headquarters and LocationSan Francisco, California
Team Size51-200
Services OfferedKeyword research, SEO audit, On-page SEO, content services, web services.
Notable ClientsAgora, opencare, Sisemore Law
PricingAvailable on request
ContactWebsite or by calling (415) 621-9830

4. WebFX

WebFX positions itself as a digital marketing agency focused on one outcome: revenue. Their approach blends data-backed strategies with proprietary technology like RevenueCloudFX to map every campaign to actual business results. 

Whether it’s SEO, CRO, or ad management, everything is tied to improving the KPIs that matter most, such as traffic, conversions, and sales. With deep expertise across 200+ industries, they offer custom strategies designed to scale what works and eliminate what doesn’t.

WebFX
Source – WebFX

Agency Overview

Founding Year1996
Headquarters and LocationHarrisburg, PA
Team Size501-1,000 
Services OfferedSEO services, local SEO services, content marketing services, PPC management services, programmatic advertising services, social advertising services.
Notable ClientsWrangler, Hannaford, Auntie Anne’s
PricingDigital Marketing and SEO Services starts at $3,000/month. For pricing on other offerings, visit the WebFX website.
ContactWebsite or by calling 888-256-9448

5. OuterBox

OuterBox is a full-service digital marketing agency known for combining performance marketing with deep technical SEO expertise. Their strength is building integrated strategies across SEO, paid media, web design, and CRO. This ensures that every channel works together to drive measurable growth. 

With a data-first mindset, they focus on maximizing ROI and long-term success for clients across B2B and B2C industries. Their in-house team brings together the systems, specialists, and experience needed to scale competitive digital campaigns from the ground up.

OuterBox
Source – OuterBox

Agency Overview

Founding Year2004
Headquarters and LocationAkron, OH
Team Size201-500
Services OfferedeCommerce SEO services, lead generation SEO services, B2B SEO services, paid media, web design, CRO
Notable ClientsAbb, DripDrop, Crayola
PricingAvailable on request
ContactWebsite

6. Bruce Clay

Bruce Clay is a veteran SEO consulting agency known for its ethical, technical search marketing expertise. The team solves complex visibility challenges across SEO, PPC, and content. They help businesses turn their websites into high-performing traffic and conversion engines. 

With proprietary tools like PreWriter and a hands-on approach to search strategy, Bruce Clay equips brands to outpace competitors and build long-term growth through smarter search marketing.

Bruce Clay
Source – Bruce Clay

Agency Overview

Founding Year1996
Headquarters and LocationSimi Valley, CA
Team Size11-50
Services OfferedSEO services, SEO training, SEM/PCC AD management, content development, social media advertising
Notable ClientsGroomsmen.com, HomeGalleryStores.com 
PricingOffers hourly or project-based SEO services from $1,000 to $100,000/month
ContactWebsite or by calling (866) 517-1900

7. SmartSites

SmartSites is a performance-driven digital marketing agency known for its precision in SEO, PPC, email marketing, and social media. Their strategies are rooted in data and aligned with measurable business goals. 

From ranking in search to maximizing ROAS on paid channels, SmartSites helps brands turn visibility into revenue through focused, ROI-led execution.

SmartSites
Source – SmartSites

Agency Overview

Founding Year2011
Headquarters and LocationParamus, NJ
Team Size201-500
Services OfferedWeb design, pay-per-click advertising, seo, email & sms marketing, social media marketing
Notable ClientsAnexio, Sharemoney, Print Crazee
PricingAvailable on request
ContactWebsite or by calling 201-870-6000

8. Straight North

Straight North is a full-service digital marketing agency that combines data, strategy, and creativity to drive measurable revenue growth. Their in-house specialists deliver SEO, paid advertising, and web development services tailored to B2B and B2C goals. 

With a focus on generating qualified leads and increasing ecommerce sales, they help businesses turn digital investments into real results. Clients value their collaborative approach, hands-on support, and commitment to making every click count.

Straight north
Source – Straight North

Agency Overview

Founding Year1997
Headquarters and LocationDowners Grove, IL
Team Size51-200
Services OfferedLocal SEO, national SEO, paid advertising, web design & development, creative services
Notable ClientsAmCraft, BluePay, Boston Analytical
PricingOffers plans starting at $1,500/month.
ContactWebsite or by calling 855-920-1198

9. Ignite Visibility

Ignite Visibility is a digital marketing agency offering multichannel services across SEO, paid media, social media, email, PR, creative, and CRO. The agency emphasizes ROI-driven strategies and uses its proprietary forecasting software, Certainty, to help clients connect marketing efforts with revenue outcomes.

Ignite Visibility positions itself as a performance-focused partner. Its team approach, tracking systems, and data-backed insights aim to eliminate guesswork and drive confident marketing decisions.

Ignite Visibility
Source – Ignite Visibility

Agency Overview

Founding Year2012
Headquarters and LocationSan Diego, California
Team Size201-500
Services OfferedSEO, GEO, content marketing, digital pr, website design & development, email marketing, pay-per-click management, social media marketing
Notable ClientsDrivenBrands, experian, the knot
PricingAvailable on request
ContactWebsite or by calling 619.752.1955

10. First Page Sage

First Page Sage focuses on publishing content that ranks and converts.

They bring together trained writers, SEO strategists, and conversion experts to run long-term, lead-generating campaigns. What makes them stand out is their ability to write with subject-matter depth, especially in complex, high-ticket industries.

A strong fit for companies that want to be seen as the authority in their space and have the content to back it up.

First Page Sage
Source – First Page Sage

Agency Overview

Founding Year2009
Headquarters and LocationSan Francisco, CA
Team Size51-200
Services OfferedSEO consulting, thought leadership, generative AI optimization, web design, lead generation.
Notable ClientsCadence Design Systems Inc.
PricingAvailable on request
ContactWebsite 

You’ve explored what works in B2B SEO. If you’re looking for a partner that applies those principles with precision and a proven track record, take a look at Concurate.

Concurate: The SEO Consulting Agency B2B Brands Trust

Most SEO content drives clicks. Very little drives conversions. That gap is exactly where we focus.

At Concurate, we craft search strategies that attract the right buyers to you and provide them with a compelling reason to take action. Whether you’re breaking into new markets or repurposing old content, our work is designed to deliver tangible business outcomes.

One example: we helped Datacipher, a cybersecurity and training provider, secure first-page rankings in 33 locations with a tailored local SEO strategy.

“We are thrilled with how well this strategy has worked for us and look forward to applying it to other services too.” – Amarandhar Kotha, Managing Director, Datacipher.

If you’re looking for an SEO consulting agency rooted in strategy and proven in execution, let’s talk.

Thinking About Hiring an SEO Consulting Agency? Here’s What You Need to Know

1. How Much Does it Cost to Hire an SEO Consulting Agency?

The cost of hiring an SEO consulting agency depends on your business goals, the scope of work, and how competitive your industry is. For B2B companies, monthly retainers typically range from $3,500 to $10,000.

Agencies that focus on revenue, not just rankings, often charge more. That’s because their strategies go beyond keyword stuffing. They include in-depth research, buyer-aligned content, bottom-of-funnel SEO, and continuous optimization to drive qualified leads.

For example, Concurate is a B2B SEO agency that works with companies selling to mid-market and enterprise buyers. Pricing starts at $3,500 for projects, with monthly retainers typically between $5,000 and $7,500. The agency focuses on content strategies built to drive pipeline, not just traffic.

2. What Kind of Results Should I Expect From an SEO Consulting Agency?

A results-driven SEO consulting agency should deliver more than rankings. You should see meaningful improvements in qualified traffic, conversions, and pipeline growth.

For B2B companies, that often includes:

  • Ranking for high-intent keywords tied to your product or service
  • More demo requests, sign-ups, or quote inquiries from organic search
  • Content that captures bottom-of-funnel demand and shortens sales cycles
  • Leads that convert because they’re driven by real buying intent

For example, Concurate helped a patent management SaaS generate 565 product sign-ups from organic search by addressing buyer pain points, such as patent cost reduction and innovation disclosures.

These outcomes show that SEO is working, not just traffic, but traction with real buyers.

3. How Long Does it Take to See Results From an SEO Consulting Agency?

Most B2B companies begin seeing early results within 3 to 6 months. The first month is usually spent on audits, keyword research, and technical fixes. Content creation and optimization typically start in month two.

By month three, rankings and impressions often improve. Pipeline impact, such as demo requests or qualified leads, typically appears between months four and six.

SEO is a compounding channel. With consistent execution, results accelerate over time and often outperform paid acquisition in the long run.

👉 Want proven tactics that turn search traffic into pipeline? Download 30 SaaS Growth Hacks used by B2B brands to double demo requests and sign-ups.

4. How Do I Evaluate if an SEO Consulting Agency Really Understands B2B Buyers?

Look beyond keyword volume. A qualified SEO consulting agency should focus on attracting buyers who are actively evaluating solutions, not just passively browsing. This involves creating content such as comparison pages, alternative lists, and best-in-category roundups based on high-intent keywords.

Ask how they approach long sales cycles, complex buying committees, and high-ticket decisions. The right agency will start with buyer intent and end with measurable outcomes like demo requests or sign-ups.

For example, Concurate helped a FinTech company generate  24 qualified leads with just three bottom-of-funnel blogs. Each blog addressed what SaaS founders were searching for during their evaluation process and guided them toward taking action.

Agencies that understand B2B buyers build SEO strategies that reflect the real-world process of purchase decisions and support them with measurable results.

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