Top SEO Company for SaaS
SEO is a SaaS growth cheat code.
Check out how this idea and patent management SaaS got 500+ sign-ups without spending a single dollar on ads.
However, many B2B SaaS companies don’t see such impressive results.
Why?
Weak keyword strategy. Generic content. SEO agencies that don’t understand SaaS.
The right SEO partner can fix that, turning rankings into revenue. But how do you find one?
Ads lie. Agencies overpromise. And some lock you into year-long contracts before you realize they have zero clue how to rank your content.
That’s why we made this list. No fluff. No hype. Just the best SaaS SEO agencies that know how to rank your blogs, drive sign-ups, and grow your revenue.
Essential Signs to Look for When Choosing an SEO Company for SaaS
SEO should not be an afterthought for a content marketing agency you engage with; rather, SEO should be an integral part of their process, from keyword strategy to SaaS sign-ups. Here are some green flags to help you make the right selection:
✅ Pain-Point SEO
- They select keywords to attract people looking to solve a problem with your SaaS product.
- They weave your product use cases into these SEO-driven articles without forced promotions.
✅ Focus on Conversions
- They prioritize high-buying-intent keywords (e.g., “best [tool] alternatives,” “top [solution] providers”), not just generic traffic terms.
- They know how to get your content ranked in top Google results.
- They know how to showcase your SaaS product as a hero for your specific target segment.
- They know how to inspire visitors to request a demo, try out the tool, and sign up.
✅ Technical SEO Fundamentals
- They handle site audits, mobile optimization, and page speed improvements to keep your technical SEO health on point.
- They implement structured data, proper meta tags (for Google), and internal linking to maximize the chances of Google recommending your content to searchers.
✅ Proven Case Studies
- They show real-world outcomes like sign-ups, demos, or inbound leads, not just general traffic gains.
✅ Thought Leadership Content
- They help founders publish high-authority guest posts on third-party platforms to bolster SEO with authoritative backlinks.
✅ Transparent Reporting and Ongoing Optimization
- They offer data-driven insights on keyword rankings, organic traffic quality, and conversions.
- They continuously iterate content based on spot content ranks on Google, ensuring your pages remain relevant and visible.
A SaaS SEO partner meeting these criteria does more than rank pages. They deliver qualified leads, product trials, and tangible revenue impact.
On the other hand, exaggerated promises, an order-taking mentality, too much focus on traffic, and poor communication are the signs you should move on.
The Top 9 SEO Companies for SaaS
The above-mentioned recommendations fall in line with our own selection criteria. After thorough consideration and research, we have ended up with the following entries.
- Concurate
- Skale
- Accelerate Agency
- Directive Consulting
- MADX Digital
- SimpleTiger
- Flow Agency
- Omniscient Digital
- Titan Growth
Let’s dive in, then.
Concurate
We, here at Concurate, position ourselves as a boutique content marketing agency laser-focused on B2B SaaS. We have a long history of working with numerous SaaS clients of different sizes and verticals.
From that experience, we understand how common bottlenecks, such as content that fails to address the challenges of the ideal customer profile (ICP), generic messaging, and vanity metrics-focused approaches, kill B2B SaaS SEO.
To address these, we follow an SEO philosophy that is as unique as your SaaS business. It comprises three critical components–Pain Point SEO, in-depth research, and expert-driven content. This philosophy has helped our SaaS clients to dominate over 60 markets and generate consistent queries regarding their products and services.
When we devise your SEO strategy, we focus on two primary elements.
1. Pain Point SEO: Here, we target prospects seeking solutions to their problems that your B2B SaaS products can solve.
For example, one of our clients offers a SaaS tool for patenting. As part of their SEO strategy, we developed blogs specifically addressing the pain point “How to Select Promising Ideas for Patenting?” This helped us attract the right audience and generate queries.
| 📌 What is Pain Point SEO? Pain Point SEO is a method to target specific problems your audience is experiencing and provides solutions that address those challenges. Instead of focusing solely on generic keywords, you focus on what your potential customers are struggling with. 💡 Example: A business owner who searches “How to fix slow website speed” actively seeks ways to improve performance and needs an actionable solution. |
2. Attracting Buyers, Not Just Traffic: Concurate goes beyond driving traffic. We create content that speaks directly to decision-makers who are actively evaluating peer products.
An illustrative example of the same is the article titled “5 Best Idea Sharing Platforms You Need to Know,” which we curated to specifically showcase a patent management tool to not just the right but a high-intent audience.
While these two are the critical elements, they are accompanied by a strategic approach that ensures the strategies are tailored to your SEO objectives.
We start by identifying keywords that we can realistically rank for. With this, we make sure we attract the right traffic for clients.
We then analyze the top ten search results to craft articles designed to outrank them right from the start.
On top of that, we implement on-page SEO to maximize our probability of ranking high.
But at Concurate, we know SEO efforts must not stop here. Therefore, we continuously track rankings and refine, update, and repurpose content whenever necessary to keep our results strong and relevant.
This is how we do SEO. Our way, the Concurate way. And the results speak for themselves. For one of our clients, we have developed blogs that have generated over 23 user sign-ups per month in 2024, with the total number of sign-ups now exceeding 560.
Concurate works remotely from India and Singapore (team size 11) to serve clients worldwide. We promise proactive communication, real-time reporting, and dedicated account management that keeps you informed and in control every step of the way.
Agency Snapshot
| Headquarters and Location | Remote teams in India and Singapore serve clients worldwide. |
| Founding Year | 2018 |
| Team Size | 11 |
| Services Offered | Website blogs, thought leadership articles, case studies and playbooks, content refresh, and LinkedIn content creation for B2B SaaS brands and founders. |
| Notable Clients | Triangle IP, Datacipher, Ratio, Enghouse Interactive, ScanWriter, Enghouse Video, Athena Security, Helios, Xoxoday. |
| Pricing | Custom pricing tailored to each B2B SaaS brand’s needs, with monthly partnerships ranging from $5,000 to $7,500 and project-based engagements starting at $3,500. |
For more insights on how B2B SaaS companies allocate their marketing budgets, check out our analysis of SaaS Marketing Budgets and Strategies.
Skale
Skale is another results-oriented SEO agency that helps B2B SaaS brands scale their organic growth and revenue through data-driven strategies.
Unlike traditional SEO firms focusing on clicks, Skale prioritizes key performance indicators (KPIs) that directly impact the bottom line. It focuses on generating SQLs, qualified sign-ups, and new monthly recurring revenue (MRR). Backed by a team with in-house SaaS experience dating back to 2015, Skale offers its clients a wealth of industry-specific knowledge. Many of their team members have led growth efforts at some of the world’s fastest-growing SaaS companies.
Skale has a reputation for link building, content strategy, and website migrations. It is a good choice for mid-market and high-growth B2B SaaS companies seeking to drive measurable business impact.
Source: Skale
Agency Snapshot
| Headquarters and Location | London, UK |
| Founding Year | 2020 |
| Team Size | 51-200 |
| Services Offered | SEO management, keyword research, content creation, link building, website migrations, and performance reporting. |
| Notable Clients | Flodesk, TestGorilla, Yieldify. |
| Pricing | Available on request. |
Accelerate Agency
We have heard good things about Accelerate Agency. It specializes in AI-powered SEO strategies designed to drive growth for SaaS companies.
It appears the agency blends machine learning, human expertise, and competitor intelligence to deliver high-impact SEO solutions that generate leads and foster long-term organic growth. With a focus on technical SEO, link-building, and content optimization, Accelerate Agency has been a reliable ally for SaaS companies striving for scalable, performance-driven SEO.
According to customer reviews, it has consistently delivered growth and ROI for major brands, making it the preferred choice for many B2B SaaS companies.
Source: Accelerate Agency
Agency Snapshot
| Headquarters and Location | Bristol, England |
| Founding Year | 2017 |
| Team Size | 51-200 |
| Services Offered | Technical SEO auditing, keyword gap analysis, AI-powered content analysis, link building, on-page optimization, and ongoing reporting. |
| Notable Clients | Dialpad, PandaDoc, RingCentral. |
| Pricing | Monthly pricing starts at $8,000, with enterprise-level engagements reaching $200,000+ per month. |
Directive Consulting
Directive Consulting receives mostly positive reviews for its search and B2B marketing services. Some clients have praised the team for being knowledgeable, helpful, and proactive. Others mention that they are responsive and provide solid advice regarding SEO and organic growth.
According to their website, Directive Consulting specializes in performance marketing for SaaS companies. The team works closely with the client’s sales teams to ensure SEO, PPC, and CRO efforts generate high-intent leads. Their data-driven strategies focus on delivering measurable results, making the agency a good choice for SaaS companies looking to scale.
Source: Directive Consulting
Agency Snapshot
| Headquarters and Location | Irvine, California |
| Founding Year | 2014 |
| Team Size | 51-200 |
| Services Offered | SEO, pay-per-click (PPC), content marketing, and conversion rate optimization (CRO). |
| Notable Clients | Uber Freight, Calendly, Supermetrics. |
| Pricing | The tech startup package starts at $5,750/month and includes research, paid media, SEO, CRO, and reporting. |
MADX Digital
MADX Digital, based in London, is a SaaS-exclusive marketing agency specializing in SEO, optimization, and link building. The agency focuses on driving organic growth and enhancing clients’ digital presence.
As per its website, MADX Digital’s full-service approach includes technical SEO, content-driven strategies, and expert link-building to help brands scale effectively. Clients rave about its proactive management and strategic thinking, which directly impact content marketing and business outcomes.
Source: MADX Digital
Agency Snapshot
| Headquarters and Location | London, UK |
| Founding Year | 2020 |
| Team Size | 11-50 |
| Services Offered | Full-service SEO, link building, SEO consultancy, PPC, technical SEO, and content marketing. |
| Notable Clients | Postalytics, Good Annotations, Parcel Tracker, Longvadon. |
| Pricing | Offers four pricing tiers–Starter, Growth, Scale, and Enterprise—with customized SEO solutions based on business needs. Pricing details are available upon request. |
SimpleTiger
If you are looking for a solid SaaS SEO agency, SimpleTiger is another great option. The agency helps businesses scale organically with tailored SEO strategies.
With over 15 years of experience, the agency has worked with companies at all growth stages. Their approach combines strategic keyword research, technical SEO, and content marketing to help SaaS brands thrive in their respective markets.
What clients often like aboutSimpleTiger is how they apply the 80/20 principle to deliver maximum results with minimal time investment. Using AI technology and data-driven strategies, SimpleTiger optimizes SEO and PPC campaigns, prioritizes keywords based on customer buying stages, and continuously adjusts strategies based on performance data.
Source: SimpleTiger
Agency Snapshot
| Headquarters Location | Sarasota, FL |
| Founding Year | 2006 |
| Team Size | 11-50 |
| Services Offered | Organic SEO strategy, keyword research, content marketing, technical SEO, link building, SaaS SEO consulting, and performance reporting. |
| Notable Clients | Bitly, Jotform, PayJunction, Gelato, and Segment. |
| Pricing | Offers custom pricing based on each client’s unique needs, with one-off projects available and average retainers around $8,000 per month. |
Flow Agency
Flow Agency, formerly Flow SEO, is a data-driven SEM and SEO agency specializing in tailored search marketing for B2B SaaS companies.
According to client reviews, the agency’s agile approach helps early- to mid-stage brands optimize their marketing efforts. The team digs deep to analyze target audiences, identify high-impact keywords, and execute organic and paid search strategies to boost brand awareness.
Clients appreciate how knowledgeable and organized the team is. It is clear that their efforts have led to strong organic performance for those clients.
Source: Flow Agency
Agency Snapshot
| Headquarters and Location | Berlin, Germany. Remote teams across 11 countries. |
| Founding Year | 2018 |
| Team Size | 12 |
| Services Offered | SEO content creation, multimedia SEO, Google Ads, Bing Ads, and analytics. |
| Notable Clients | Mailcharts, Betterworks. |
| Pricing | Available on request. |
Omniscient Digital
Based on what we have seen, Omniscient Digital is a trusted SEO partner for B2B SaaS companies aiming to scale their organic revenue growth with expert-led, data-driven strategies.
The agency was founded by former growth leaders from HubSpot, Shopify, and Workato. They bring years of expertise in organic growth strategy, content marketing, and programmatic SEO, helping SaaS brands turn content into measurable revenue.
Clients really appreciate how Omniscient Digital collaborates closely with executives and subject matter experts to create thought leadership content that captures their voice and tone. The collaboration process is efficient and smooth and includes interviews and editorial reviews, giving clients the confidence that they are in good hands.
Source: Omniscient Digital
Agency Snapshot
| Headquarters and Location | Austin, Texas |
| Founding Year | 2019 |
| Team Size | 11-50 |
| Services Offered | SEO strategy, content marketing, link building, technical SEO, analytics, and conversion rate optimization. |
| Notable Clients | Jasper, HotJar, Adobe, Loom, SAP, Asana, BetterUp. |
| Pricing | Retainers start at $10,000 monthly, with custom pricing available for specific projects. |
Titan Growth
Titan Growth is a San Diego-based SEO agency specializing in both SEO and paid media for SaaS companies. With over 18 years of experience, the agency helps brands increase organic traffic and improve revenue through technical SEO, content optimization, and paid search strategies.
What stands out most about Titan Growth is its expertise in Google, Bing, and Facebook Ads. If you are looking to invest in both organic and paid strategy, they could be a solid choice.
The agency boasts a highly motivated team of industry veterans, all driven by the singular goal of client success. Clients have seen impressive results in just their first year with Titan Growth–generating more leads, higher revenue, and better organic traffic. These strategies have helped numerous businesses lower their cost per acquisition (CPA) and significantly increase conversions and revenue.
Source: Titan Growth
Agency Snapshot
| Headquarters and Location | San Diego, CA |
| Founding Year | 2004 |
| Team Size | 201-500 |
| Services Offered | SEO, paid search (Google, Bing, Facebook Ads), technical SEO audits, and content optimization. |
| Notable Clients | Arcadia Data, Blackbaud, Sitecore, Software AG. |
| Pricing | Services start at $1,000 monthly, with varying pricing based on project scope and service level requirements. |
How Do the Best SaaS SEO Agencies Compare?
Every SaaS SEO agency is a bit different. While some lean hard on conversion-driven content, others double down on technical SEO and analytics. But before you pick your partner, make sure it has a proven, tailored growth strategy that fits your unique needs.
We’ve compiled a side-by-side comparison that breaks down each agency’s expertise, top clientele, and pricing. Check it out and find the perfect fit for your business.
| Expertise | Notable Clients | Pricing | |
| Concurate | Pain-point SEO, SaaS SEO, organic growth, and expert and research-driven content that brings revenue, not just website traffic | Triangle IP, Ratio, Enghouse Interactive, ScanWriter, Enghouse Video, Athena Security, Helios, Xoxoday. | Custom pricing ($5,000–$7,500/month), project-based engagements start at $3,500 |
| Skale | Performance-driven SEO for SaaS | Flodesk, TestGorilla, Yieldify | Available on request |
| Accelerate Agency | AI-powered SEO and technical audits | Dialpad, PandaDoc, RingCentral | Monthly pricing starts at $8,000, with enterprise engagements up to $200,000+/month |
| Directive Consulting | Lead-focused SEO and PPC | Uber Freight, Calendly, Supermetrics | Tech startup package starts at $5,750/month |
| MADX Digital | Full-service SEO and SEM for SaaS | Postalytics, Good Annotations, Parcel Tracker, Longvadon | Offers four pricing tiers. Pricing details are available upon request. |
| SimpleTiger | Organic SEO and content marketing | Bitly, Jotform, PayJunction | Offers custom pricing. One-off projects available and average retainers around $8,000/month |
| Flow Agency | Bespoke search marketing for SaaS | Mailcharts, Betterworks | Available on request |
| Omniscient Digital | High-impact organic growth and content marketing | Jasper, HotJar, Adobe, Loom, SAP, Asana, BetterUp | Retainers start at $10,000 monthly. Custom pricing is available. |
| Titan Growth | SEO + Paid Media (Google, Bing, Facebook Ads) | Arcadia Data, Blackbaud, Sitecore, Software AG | Services start at $1,000 per month. Custom pricing is available. |
Tired of SEO Agencies That Overpromise and Underdeliver? Concurate to the Rescue
Tired of agencies that promise the world and deliver little? Let us show you how it should be done.
At Concurate, SEO is never an afterthought. Our SEO and keyword strategies, which get content to the top spots on Google, testify to the approaches we have developed and honed over the years. Our conversion-focused content speaks directly to decision-makers. Our expert-driven approach answers your audience’s most pressing questions, builds trust, and positions you as a leader.
With clear communication, real-time reporting, and a dedicated account manager on your side, we keep you in the loop and always in control. Whether it’s expert content, LinkedIn growth, or boosting brand authority, we make sure our strategies align with your goals to deliver consistent, high-impact outcomes.
Don’t risk your marketing dollars and time on agencies that overpromise and underdeliver. Ready to see real SEO results? Schedule a consultation with us today, and let’s kick your B2B SaaS growth into high gear.
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What Every B2B SaaS Business Needs to Know
Still have questions? Let’s dive into some of the most important questions B2B SaaS businesses often ask.
How do you hire the right B2B SaaS SEO agency?
To hire the right B2B SaaS SEO agency, look for one with proven experience in the SaaS domain. They should have data-driven results as proof that their SEO strategies brought leads and sign-ups. If they can offer case studies and metrics, well, that’s a cherry on top. Also, make sure they’re clear about their approach and what to expect. They should be able to answer all of your hows, why, when, and why not(s).
How much do B2B SaaS companies spend on marketing?
B2B SaaS companies typically dedicate 7 to 15% of their revenue to marketing. Now, this number can drastically vary based on the company’s size, stage, and growth objectives. Early-stage startups might spend more to build brand awareness, while established companies may focus on retention and customer expansion.
If you want insights from industry experts in the trenches of SaaS growth, read our blog “What’s Your Take On SaaS Marketing Budgets for the Year 2025?”
Is it worth paying an SEO company?
As an agency with long-standing experience in SEO, we have seen many SaaS businesses burn their hard-earned cash and resources trying to do SEO in the wrong way and fail.
Yes, you can always set up in-house teams. But bringing in the right expertise at the right positions isn’t a walk in the park. With a good SEO company by your side, you can easily close that expertise gap immediately.
A good SEO company is a force multiplier that helps you deliver value to your target audience. And honestly, there is no price on value!
Hiring an SEO agency is an investment that pays off long-term, especially for businesses looking to grow sustainably. If you want to understand the impact SEO can have on a SaaS company’s bottom line, read how Hubspot generates 1.8M organic visits monthly.
What are some red flags to look for while hiring an SEO company for SaaS?
Firstly, avoid any SEO companies that promise quick results. If they’re unclear about their strategies or don’t provide clear reporting, that’s a HUGE red flag. Also, watch out for agencies that overpromise without proving their methods with case studies or tangible results.
If their focus is purely on ranking, they might be able to get you ranked high on Google SERP. But that chunk of organic traffic may not even convert. And have you tried running a SaaS company with traffic and not revenue? Exactly.
What are the main components of an SEO strategy for early-stage SaaS companies looking for a Go-To-Market (GTM) motion?
For early-stage SaaS companies, the main goal is to make their first sales and prove that their product meets market needs. SEO strategies should align with the company’s go-to-market plan.
If the company is focused on sales, creating content like case studies, product comparisons, and pricing guides is key to turning interested visitors into customers. However, since these companies may not have a solid online presence yet, they need a mix of content that raises awareness and helps with conversions. This can include addressing common problems that potential customers face.
Additionally, using webinars and gated content can help nurture leads. But for SEO, turning these into blog posts and landing pages helps keep them visible in the long run.
For instance, check out how Concurate helped an intellectual property (IP) management company generate 500+ user sign-ups.
What are the most common content and SEO challenges companies in the midmarket are facing?
One of the biggest issues they encounter is sales-marketing misalignment. Both teams often have different Key Performance Indicators and approaches. This leads to situations where lead quality drops and content doesn’t help sales.
Technical SEO also plays a bigger part as the total number of pages and domain authority increases.
Mid-market B2B SaaS companies also need proven processes to scale their content production and distribution.
Ready to boost your SaaS growth? Grab our 30 Days, 30 SaaS Growth Hacks handbook below for practical tips and strategies to level up your content marketing!
