When people search “EDR platform,” or “cybersecurity for enterprise”; they’re landing on SentinelOne.
While most SaaS companies invest in ads and publish blogs that fail to drive results, SentinelOne did something smarter.
This breakdown shows you exactly how they pulled it off.
SentinelOne’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 90.2K |
| Domain Rating (DR) | 80 |
| Backlinks | 3.7M |
How SentinelOne Captures Traffic: Breaking Down the Sources
#1 Branded searches: 49.8K visits (Users already familiar with the brand)
#2 Non-branded searches: 40.4K visits (Capturing users before they know the brand)
#3 Informational searches: 88.5K visits (Users seeking knowledge and insights)
#4 Navigational searches: 33K visits (Users looking for a specific website or page)
#5 Commercial searches: 56.6K visits (Users researching before making a purchase)
Traffic MVPs: Top Pages Driving SentinelOne’s Success
| Page | Keyword | Position | Monthly Traffic |
| Homepage | sentinelone | 1 | 35,841 |
| Platform Packages | sentinelone pricing | 1 | 2,633 |
| IAM Solutions | iam solutions | 2 | 1,613 |
| Windows Server Agent | sentinelone agent | 1 | 1,106 |
| SIEM Tools | siem tools | 7 | 728 |
| FAQ | sentinelone agent | 5 | 653 |
| EDR Explanation | sentinelone edr | 1 | 616 |
| Information Security Risk Management | information security risk management | 1 | 605 |
| OpenShift vs Kubernetes | openshift vs kubernetes | 2 | 591 |
| Cybersecurity as a Service | cyber security as a service | 4 | 575 |
SentinelOne’s High-Impact Pages
#1 The homepage leads the charge, ranking #1 for “SentinelOne” and pulling in users already familiar with the brand.
#2 The pricing page attracts high-intent visitors, ensuring those comparing costs find exactly what they need.
#3 Educational content on IAM solutions sees a traffic surge, proving the demand for identity security insights.
SentinelOne Wins with Search Intent
#1 Security professionals turn to the “Windows Server Agent” page, ranking #1 for “SentinelOne agent” and driving product interest.
#2 Deep-dive guides like “SIEM Tools” capitalize on niche queries, securing visibility among cybersecurity decision-makers.
#3 Competitive comparisons, such as “OpenShift vs Kubernetes,” grab users evaluating cloud security options.
SentinelOne’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 3.7M |
| Referring Domains | 11.3K |
| High-Authority Links | Links from Google, Apple, Wikipedia, Microsoft, Amazon |
Insights
#1 A strong domain profile with 11.3K referring domains signals trust and widespread recognition across the cybersecurity space.
#2 High-authority backlinks from Google, Apple, Wikipedia, Microsoft, and Amazon reinforce credibility and boost organic visibility.
SentinelOne’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.4s (Poor)
Cumulative Layout Shift (CLS): 0.02 (Excellent)
Interaction to Next Paint (INP): 44ms (Excellent)
Source: PageSpeed Insights
Insights
#1 LCP at 2.4s needs improvement; faster load times can enhance user experience and SEO rankings.
#2 Excellent CLS (0.02) and INP (44ms) ensure smooth interactions, reducing layout shifts and improving responsiveness.
SentinelOne’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 90.2K | 56.9% |
| India | 22.8K | 14.4% |
| United Kingdom | 9.3K | 5.9% |
| Canada | 4.4K | 2.8% |
| Australia | 3.2K | 2.0% |
Insights
#1 The U.S. dominates traffic (56.9%), making it the key market for SentinelOne’s visibility and lead generation.
#2 India’s rapid growth signals an emerging opportunity for expansion and localized marketing efforts.
Traffic Breakdown
| Source | Value |
| Organic Search | 90.2K |
| Paid Search | 321+ |
Paid Ad Keywords That Drive Conversion
Education-focused keywords like “What does SentinelOne do” indicate a strategy to attract users in the awareness stage, guiding them toward their product ecosystem.
Top Keywords SentinelOne Is Bidding On:
#1 “cnapp”
#2 “splunk competitors”
#3 “sentinelone antivirus”
#4 “sentinelone endpoint protection”
#5 “what does sentinelone do”
#6 “sentinelone singularity”
#7 “sentinel one edr”
Insights
#1 Branded terms drive visibility, with bids on “SentinelOne antivirus” and “SentinelOne endpoint protection” ensuring users searching for their solutions land directly on their pages.
#2 Competitive positioning is a priority, as bidding on “Splunk competitors” helps capture users evaluating alternatives in the cybersecurity space.
3 Reasons SentinelOne Gets 90K+ Organic Monthly Visits
#1 Win Over Researchers with Deep, Insight-Driven Content
Their EDR and IAM solutions guides rank high, pulling security professionals into their ecosystem. Niche searches like “SIEM Tools” and “Cybersecurity as a Service” drive engaged traffic.
What SentinelOne Did Right:
● Published long-form content on complex, niche cybersecurity concepts.
● Used schema, on-page SEO, and clear headers to match search intent.
● Designed the pages to subtly introduce SentinelOne’s solutions as the “next step.”
SaaS Playbook: Things To Learn
● Map out 10–15 high-intent, non-branded keywords your buyers Google during research.
● Assign your experts (or writers working with SMEs) to build deep, helpful content around them.
● Include diagrams, code snippets, case studies; anything that makes it feel truly valuable.
● Soft-sell your product within the content as a solution to the problem discussed.
Takeaway: Solve first, sell second. Decision-makers bookmark pages that teach them.
#2 Capture Competitor Search Traffic with Smart Comparison Pages
SentinelOne isn’t just ranking for its products. Their “OpenShift vs Kubernetes” guide ranks #2, pulling users to compare cloud security solutions.
What SentinelOne Did Right:
● Published neutral-seeming “vs” content to target competitive and tangential keywords.
● Optimized meta tags and headers to rank for brand-name competitor queries.
● Subtly positioned their own offering as the smarter choice.
SaaS Playbook: Things To Learn
● Make a list of competitors, alternatives, and adjacent tools in your space.
● Create 1:1 and 1:many comparison guides (e.g., “Tool A vs Tool B”, “Top 5 Alternatives to X”).
● Keep the tone educational; not salesy; and include honest pros and cons.
● End each piece with a compelling CTA that pivots to your solution.
Example from SaaS:
ClickUp ranks for “Notion vs Trello vs Asana”; and recommends ClickUp as a better alternative in a data-backed way. Learn from their SEO strategy.
#3 Use Paid + Organic to Own Page One (Especially for Competitor Terms)
SentinelOne bids on “SentinelOne antivirus” and “Splunk competitors”, ensuring users searching for them; or alternatives; land on their pages.
What SentinelOne Did Right:
● Used paid ads to double down on SEO-dominant keywords, not just generic awareness.
● Targeted ads around competitor and alternative software queries.
● Combined organic + paid to “own” Page 1 for their key funnel terms.
SaaS Playbook: Things To Learn
● Audit your top SEO pages. Run brand and category-targeted ads to reinforce those rankings.
● Use paid ads for strategic SERP domination; especially on high-conversion keywords.
● Track blended performance (organic + paid) to optimize spend based on full-funnel results.
Turn Search Traffic Into Pipeline, Not Just Pageviews
At Concurate, we help security-first and privacy-focused SaaS companies build SEO engines that drive real revenue; not just traffic. Through expert-led content, we rank for decision-stage keywords, earn trust with technical audiences, and accelerate the buyer journey.
Our strategies compound over time, build topical authority, and grow traffic, leads, and pipeline without bloated ad budgets.
If your SEO is not moving the needle, it is time to change that. Collaborate with Concurate and turn search intent into signed deals.
Disclaimer:
This article is an independent analysis based on publicly available data regarding SentinelOne’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by SentinelOne Inc. All trademarks mentioned are the property of their respective owners.
