Sensor Tower has become a cornerstone in the mobile app analytics space, combining comprehensive data with robust SEO strategies. By targeting high-intent searches, building authority through backlinks, and ensuring a seamless user experience, Sensor Tower has positioned itself as a leading resource for app developers, businesses, and marketers.
With organic traffic surpassing 123K visits per month, Sensor Tower has mastered the art of ranking for both branded and non-branded queries, ensuring visibility at every stage of the user journey.
Let’s dive into how Sensor Tower’s SEO strategy drives its success and how you can replicate its approach to dominate search rankings.
Sensor Tower’s SEO Snapshot
| Organic Traffic (Monthly) | 123K |
| Domain Rating (DR) | 82 |
| Backlinks | 2.6M |
Sensor Tower Ranks for Every Search Intent
#1 Branded searches: 103.3K visits (Users already familiar with the brand)
#2 Non-branded searches: 19.5K visits (Capturing users before they know the brand)
#3 Informational searches: 77.1K visits (Users seeking knowledge and insights)
#4 Navigational searches: 66.8K visits (Users looking for a specific website or page)
#5 Commercial searches: 61.8K visits (Users researching before making a purchase)
Learn more about SEO Analysis of market leaders: Serpstat SEO Analysis: How They Get 60K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| sensortower.com | sensor tower | #1 | 25,952 |
| sensortower.com/blog/tiktok-alternatives-growth-us | tiktok alternatives | #6 | 8,655 |
| app.sensortower.com/overview/com.dream11.fantasy.cricket.football.kabaddi?country=IN | dream11 original | #5 | 4,442 |
| sensortower.com/ja/blog/blue-archive-three-and-half-anniversary | ブルアカ | #13 | 2,389 |
| app.sensortower.com/top-charts | top grossing apps | #1 | 2,203 |
| app.sensortower.com/news-feed/free-fire-max-from-garena-has-blown-past-10-million-in-net-earnings-on-ios/619e1e438b76a65bead580b1 | free fire net worth | #4 | 2,148 |
| sensortower.com/blog/garena-free-fire-revenue-q1-2019 | free fire net worth | #5 | 2,093 |
| app.sensortower.com/android/publisher/better-mods/Better+Mods | bettermods net | #4 | 1,931 |
| app.sensortower.com/overview/1264546236?country=US | better me cost | #1 | 1,867 |
| app.sensortower.com/overview/1500855883?country=DE | capcut pro kosten | #1 | 1,759 |
#1 Sensor Tower’s homepage ranks #1 for its branded search term, ensuring a steady flow of traffic from users already familiar with the platform.
#2 Industry-specific blog content like “TikTok Alternatives” attracts niche audiences, ranking for competitive search queries such as “tiktok alternatives” and “what will replace tiktok.”
#3 Data-driven reports like “Dream11 Overview” and “Garena Free Fire Revenue” capture gaming and app analytics audiences, leveraging high-volume searches around top-performing mobile games.
Sensor Tower Captures Market Share with High-Intent Searches
#1 High-intent keywords like “top grossing apps” and “better me cost” position Sensor Tower as a go-to resource for app revenue and market insights.
#2 Navigational queries such as “sensor tower” and “capcut pro kosten” funnel traffic directly to key analysis pages, reinforcing brand authority.
#3 Competitive intelligence-focused searches like “competitor analysis tool” and “free fire net worth” demonstrate Sensor Tower’s ability to provide valuable data for businesses and app developers.
Global Traffic Domination
Top Traffic Sources
#1 United States – 32.5K visits/month (26.5% of total traffic)
#2 India – 24.8K visits/month (20.2%)
#3 Japan – 15.7K visits/month (12.8%)
#4 Germany – 4.1K visits/month (3.3%)
#5 United Kingdom – 4K visits/month (3.3%)
The United States leads in traffic share, accounting for over a quarter of total visits, followed closely by India, a key growth market.
Japan maintains a strong presence, while Germany and the UK contribute to a well-distributed international audience.
Sensor Tower Ranking’s Backlink Profile
| Metric | Value |
| Total backlinks | 2.6M |
| Referring Domains | 22.5K |
| High-Authority Links | Links from Google, Apple, Wikipedia, Github |
#1 Sensor Tower’s backlink profile is built on authority. With 2.6M backlinks from 22.5K referring domains, the site enjoys a strong reputation across the digital analytics and app intelligence space.
#2 High-authority links from Google, Apple, Wikipedia, and GitHub don’t just enhance rankings—they establish Sensor Tower as a trusted source for mobile app data and market insights.
Traffic Breakdown
| Source | Value |
| Organic Search | 123K |
| Paid Search | 1 |
Sensor Tower’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.4s (Very Good)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 58ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 With an LCP of 1.4s, Sensor Tower ensures a fast-loading experience, keeping users engaged and reducing bounce rates.
#2 A near-perfect CLS and INP mean smooth navigation, making data exploration seamless for users analyzing mobile app trends.
Here’s How You Can Steal Sensor Tower’s SEO Playbook
#1 Leverage Branded and Non-Branded Keywords for Maximum Reach
Sensor Tower’s SEO success comes from ranking for both branded and non-branded search terms. By targeting queries like “sensor tower,” the platform attracts users who are already familiar with the brand, while strategically capturing new visitors with high-intent keywords like “top grossing apps.”
#2 Capitalize on High-Volume, Niche Searches
Industry-specific content like “TikTok Alternatives” and “Garena Free Fire Revenue” allows Sensor Tower to target niche audiences actively searching for mobile app trends and insights. Replicating this approach helps you attract traffic from competitive spaces while addressing current market needs.
#3 Build Authority with High-Quality Backlinks
With a strong backlink profile of 2.6M backlinks from 22.5K referring domains, Sensor Tower enjoys a trusted reputation in its industry. To achieve similar results, focus on acquiring links from authoritative websites like Google, Apple, and Wikipedia to build domain trust and improve your rankings.
#4 Optimize for High-Intent and Navigational Queries
Sensor Tower captures highly targeted traffic through queries like “better me cost” and “competitor analysis tool.” These high-intent searches attract users seeking valuable information. Make sure your strategy includes both high-conversion terms and navigational queries to boost your website’s visibility and relevance.
#5 Prioritize Technical SEO and Core Web Vitals
Sensor Tower’s SEO is backed by a solid technical foundation. With excellent Core Web Vitals like a 1.4s LCP and near-perfect CLS, the site ensures a seamless user experience. Make sure to invest in site speed, mobile optimization, and other technical aspects to improve your rankings and user engagement.
Before We Go
Sensor Tower’s approach to SEO is not just comprehensive; it’s built on the pillars of being smart SEO strategies. By following a clear, data-focused strategy that prioritizes authority-building, high-intent keywords, and technical optimization, Sensor Tower has become a leader in the mobile app analytics field.
To see similar results, partner up with SEO best practices that combine both strategic content creation and robust technical foundations. Remember, implementing insights backed by industry expertise will yield the most long-term growth for your SEO journey.
At Concurate, we specialize in expert-driven SEO strategies that drive organic traffic and boost your brand’s visibility.
Ready to take your SEO strategy to the next level? Let us be your guide to building authority, improving rankings, and capturing high-intent traffic just like Sensor Tower.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
