Semrush isn’t just another SEO tool—it’s a global leader in digital marketing analytics. From keyword research to competitive analysis, it dominates search visibility at every stage of the marketing funnel.
With a domain rating of 91, a backlink profile of 9.3M, and a monthly organic traffic of 6M, Semrush has built an SEO empire that keeps competitors on their toes.
But what makes it so successful? Let’s break it down.
Semrush’s SEO Snapshot
| Organic Traffic (Monthly) | 6M |
| Paid Traffic (Monthly) | 29.5K |
| Domain Rating (DR) | 91 |
| Backlinks | 9.3M |
Semrush Ranks for Every Search Intent
Semrush captures traffic across multiple search intent categories, ensuring visibility at every stage of the user journey.
#1 Branded searches: 4.5M visits (Users already familiar with the brand)
#2 Non-branded searches: 1.6M visits (Capturing users before they know the brand)
#3 Informational searches: 1.6M visits (Users seeking knowledge and insights)
#4 Navigational searches: 4.7M visits (Users looking for a specific website or page)
#5 Commercial searches: 1.2M visits (Users researching before making a purchase)
You might like to read this as well: ZoomInfo SEO Analysis: How They Get 1M+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| semrush.com | semrush | #1 | 558,289 |
| semrush.com/analytics/backlinks/ | backlink checker, backlinks checker, check backlinks, free backlink checker | #3 | 58,202 |
| semrush.com/website/proxyium.com/competitors/ | proxyium, proxyiun | #3 | 54,029 |
| semrush.com/signup/?onboarding=off&custom=ci&trial=force&src=power-pages-do&redirect_to=/analytics/overview/?q=cashstark.com | cashstark com, cash stark | #6 | 51,249 |
| semrush.com/website/pinayflix1.com/overview/ | pinayflix1 | #3 | 48,865 |
| semrush.com/website/bpexch.com/overview/ | bpexch, bpexch.come, www bpexch.com | #10 | 42,208 |
| semrush.com/website/apk48.com/overview/ | apk48 | #5 | 41,763 |
| semrush.com/contentshake/paraphrasing-tool/ | sentence rephraser, rephrase, paragraph rephraser | #9 | 38,643 |
| semrush.com/analytics/traffic/ | traffic checker | #3 | 38,579 |
| semrush.com/website/porndude.link/overview/ | porndude | #1 | 38,220 |
#1 Semrush’s homepage dominates branded search, ranking #1 for “Semrush,” bringing in massive traffic volumes.
#2 High-ranking tool pages like “Backlink Checker” and “Traffic Checker” attract users searching for competitive analysis solutions.
#3 Comparison and niche site analysis pages, such as “Proxyium Competitors” and “Cashstark Overview,” showcase Semrush’s strength in competitive research queries.
Semrush Ranks for High-Intent and Industry-Specific Keywords
#1 Competitive industry terms like “backlink checker” and “traffic checker” attract SEO professionals looking for powerful analysis tools.
#2 Navigational queries such as “proxyium” and “cashstark” drive users searching for competitor insights and domain analysis.
#3 Informational searches like “sentence rephraser” and “seo test for website” establish Semrush as a go-to resource for learning and research.
Global Traffic Domination
Top Traffic Sources
#1 India – 2.1M visits/month (34.0% of total)
#2 United States – 1.2M visits/month (19.0%)
#3 United Kingdom – 337.8K visits/month (5.6%)
#4 Pakistan – 309.4K visits/month (5.1%)
#5 Philippines – 249.3K visits/month (4.1%)
Semrush has a dominant presence in India, leading with the highest share of organic traffic. The United States follows closely, reinforcing its strong foothold in the global market.
Emerging regions like Pakistan and the Philippines are showing steady traffic growth, indicating rising adoption in these markets.
Semrush’s Backlink Profile
| Metric | Value |
| Total backlinks | 9.3M |
| Referring Domains | 105K |
| High-Authority Links | Links from Microsoft, Google, Apple, Pinterest, |
#1 With 9.3M backlinks and 105K referring domains, Semrush has a powerful link profile that reinforces its SEO dominance.
#2 Backlinks from high-authority sources like Microsoft and Google add credibility, boosting rankings across competitive industry terms.
Traffic Breakdown
| Source | Value |
| Organic Search | 447K |
| Paid Search | 8.3K |
Semrush’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP):1.2s (Excellent)
Cumulative Layout Shift (CLS): 0 (Excellent)
Interaction to Next Paint (INP): 142ms (Moderate)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 A 1.2s LCP ensures ultra-fast page loading, keeping bounce rates low.
#2 An excellent CLS of 0 means smooth, stable pages with no unexpected shifts.
Paid Ad Keywords That Drive Conversions
Semrush isn’t just winning in organic search—it’s running hyper-targeted paid campaigns on high-intent search terms.
Top Keywords Semrush is Running Ads on
#1 “keyword search volume”
#2 “keywords explorer”
#3 “keyword search tools”
#4 “swot analysis creator”
#5 “spyfu”
#6 “seo test for website”
#7 “what are serp features”
#8 “free google ranking tool”
#9 “website ranking google”
#10 “how to check a websites traffic”
Semrush’s ad strategy focuses on competitor terms like “SpyFu” and feature-driven keywords like “keyword search tools”, ensuring it attracts decision-makers actively looking for solutions.
Here’s How You Can Steal Semrush’s SEO Playbook
#1 Dominate across all search intents.
Semrush ranks for branded, navigational, commercial, and informational queries, ensuring it captures traffic at every stage of the user journey. To replicate this, map out your keyword strategy based on search intent and optimize content accordingly.
#2 Focus on competitive and tool-based keywords.
Keywords like “backlink checker” and “traffic checker” drive high-intent users searching for SEO tools. By targeting problem-solving queries relevant to your industry, you can attract ready-to-convert visitors.
#3 Build a high-authority backlink profile.
With backlinks from Microsoft, Google, and Apple, Semrush maintains trust and search dominance. Securing authoritative links through guest posting, partnerships, and PR can significantly boost your domain strength.
#4 Leverage global traffic potential.
Semrush dominates in India and the U.S., showing the power of international SEO. If your audience spans multiple regions, optimizing for multilingual and location-based keywords can unlock massive growth opportunities.
#5 Optimize technical SEO for a seamless user experience.
A 1.2s LCP and 0 CLS ensure fast, stable performance across devices. Enhancing Core Web Vitals, mobile responsiveness, and page speed will improve rankings and user retention.
Before We Go
Semrush has mastered SEO, technical performance, and paid search to build an unstoppable growth engine.
It ranks where users search, builds authority through backlinks, and captures demand with strategic ads.
Want to replicate this success for your business? At Concurate, we take an expert-driven approach to SEO.
Let’s partner up and craft a strategy that drives real results.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
