Salesforce’s digital marketing and SEO strategy is a shining example of how to build authority and capture organic traffic across a wide range of search intents.
With an impressive monthly organic traffic of 4.6 million visits, Salesforce has mastered the art of targeting the right keywords, building backlinks from industry giants, and ranking for both branded and non-branded search terms.
By focusing on localization, high-value content, and strategic ad campaigns, they’ve established themselves as a leader in the CRM space and beyond.
Let’s take a closer look at the core aspects of their SEO strategy and how you can apply these tactics to your own business.
Salesforce’s SEO Snapshot
| Organic Traffic (Monthly) | 4.6M |
| Domain Rating (DR) | 92 |
| Backlinks | 38.3M |
Salesforce Ranks for Every Search Intent
#1 Branded searches: 2.5M visits (Users already familiar with the brand)
#2 Non-branded searches: 2M visits (Capturing users before they know the brand)
#3 Informational searches: 4.2M visits (Users seeking knowledge and insights)
#4 Navigational searches: 2M visits (Users looking for a specific website or page)
#5 Commercial searches: 2.7M visits (Users researching before making a purchase)
Learn more about SEO Analysis of market leaders: Seobility SEO Analysis: How They Get 50K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| salesforce.com | salesforce | 1 | 629,922 |
| salesforce.com/in/ | salesforce | 1 | 142,407 |
| salesforce.com/jp/ | salesforce | 1 | 120,322 |
| salesforce.com/eu/ | salesforce | 1 | 105,169 |
| salesforce.com/crm/what-is-crm/ | crm | 1 | 96,919 |
| salesforce.com/es/ | salesforce | 1 | 83,803 |
| salesforce.com/mx/crm/ | crm | 1 | 83,115 |
| salesforce.com/mx/ | salesforce | 1 | 60,874 |
| salesforce.com/br/ | salesforce | 1 | 55,209 |
| salesforce.com/ca/ | salesforce | 1 | 53,974 |
#1 Salesforce’s homepage secures the top spot for branded search, ranking #1 for “salesforce.” This ensures strong visibility among users already familiar with the platform, reinforcing brand dominance in the CRM space.
#2 Country-specific subdomains like /in/ (India) and /jp/ (Japan) attract significant traffic, proving that localized SEO plays a crucial role in Salesforce’s strategy. Investing in region-specific content helps the brand capture international search demand effectively.
#3 Informational pages like /crm/what-is-crm/ rank for high-volume industry keywords, pulling in users searching for CRM solutions. This page alone generates nearly 97K monthly visits, demonstrating the power of educational content in organic search.
Salesforce’s High-Performing Pages Dominate Key Search Segments
#1 High-intent keywords like “CRM” and “what is CRM” position Salesforce as an authoritative source for businesses looking to understand and implement customer relationship management solutions. These searches drive substantial traffic to the /crm/what-is-crm/ page, reinforcing Salesforce’s industry leadership.
#2 Navigational queries such as “Salesforce” and “Salesforce CRM” funnel in users who are already aware of the brand, ensuring a steady stream of engaged visitors. With over 582K monthly searches, branded search plays a massive role in Salesforce’s overall traffic strategy.
#3 Region-specific searches for localized versions of the website, like “Salesforce India” and “Salesforce Japan,” highlight the effectiveness of geo-targeted SEO.
Global Traffic Domination
Top Traffic Sources
#1 United States – 1.5M visits/month (32.4%)
#2 India – 630.1K visits/month (13.8%)
#3 Japan – 325.7K visits/month (7.1%)
#4 Mexico – 203.6K visits/month (4.5%)
#5 Brazil – 187K visits/month (4.1%)
The United States dominates Salesforce’s traffic, driving over 1.5 million monthly visits, making it the company’s strongest market. With 236K+ keywords ranking, Salesforce’s visibility in the U.S. ensures a steady flow of organic visitors.
India follows as the second-largest traffic source, with over 630K visits/month, fueled by a growing demand for CRM solutions. The country’s increasing interest in enterprise software positions Salesforce as a key player in this rapidly expanding market.
Salesforce’s Backlink Profile
| Metric | Value |
| Total backlinks | 38.3M |
| Referring Domains | 143K |
| High-Authority Links | Links from Google, LinkedIn,Whatsapp, Apple, Microsoft |
#1 Unmatched Brand Trust: With 38.3 million backlinks from 143K referring domains, Salesforce’s link profile showcases its dominance in the CRM industry. This extensive network of links strengthens its authority, helping it maintain top search rankings across competitive keywords.
#2 Backlinks from Industry Giants: Links from Google, LinkedIn, WhatsApp, Apple, and Microsoft reinforce Salesforce’s credibility.
Traffic Breakdown
| Source | Value |
| Organic Search | 4.6M |
| Paid Search | 33.9K |
Salesforce’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.5s (Good)
Cumulative Layout Shift (CLS): 0 (Excellent)
Interaction to Next Paint (INP): 121ms (Moderate)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 Salesforce’s Largest Contentful Paint (LCP) of 1.5 seconds is solid, ensuring users don’t have to wait long for key content to load.
#2 With a Cumulative Layout Shift (CLS) of 0, Salesforce delivers a perfectly stable browsing experience—no unexpected content jumps or frustrating shifts.
Paid Ad Keywords That Drive Conversions
While they have a robust organic search performance, Salesforce also thrive in running ads on keywords strategically.
Top Keywords Salesforce is Running Ads on
#1 “ai agents”
#2 “how to make an app”
#3 “how to build an ap”
#4 “salesforce small business”
#5 “sales force.com”
#6 “google web rank checker”
#7 “crm companies”
#8 “sales commission software”
#9 “salesforce enterprise edition”
#10 “salesforce mobile”
Salesforce is actively bidding on “AI agents”, aligning with the growing demand for AI-powered automation in customer service and business processes. This signals their push to position themselves as a leader in AI-driven CRM solutions.
With ads running on “sales force.com”, “salesforce small business”, and “salesforce enterprise edition”, the company is ensuring that potential customers searching for its services land directly on its platform instead of competitor sites.
Here’s How You Can Steal Salesforce’s SEO Playbook
#1 Leverage Branded & Non-Branded Search Terms
Salesforce’s approach involves capitalizing on both branded and non-branded keywords. Their homepage captures 2.5 million visits from users already familiar with the brand, while they also target non-branded searches to attract new users. Striking the right balance between these two search types helps you reach both existing customers and potential prospects.
#2 Invest in Informational & Educational Content
Salesforce’s success with high-performing pages like “What is CRM?” highlights the power of informational content. By ranking for high-volume, educational keywords, Salesforce draws in users searching for industry insights and solutions. Creating content that answers common questions or solves specific problems will boost organic traffic and establish your authority in your field.
#3 Focus on Localized SEO
Salesforce has recognized the importance of targeting region-specific search intent. Subdomains like /in/ (India) and /jp/ (Japan) attract significant traffic from these markets, demonstrating the value of localized SEO strategies. By creating region-specific content and optimizing for local search, you can effectively capture international traffic and increase visibility in key markets.
#4 Build an Unbeatable Backlink Profile
With 38.3 million backlinks from 143K referring domains, Salesforce’s link-building strategy plays a huge role in its SEO success. By securing backlinks from high-authority websites like Google, Apple, and LinkedIn, Salesforce strengthens its credibility and boosts search engine rankings. Focus on earning quality backlinks from authoritative domains to improve your own search visibility.
#5 Use Paid Ads to Reinforce Organic SEO
In addition to their strong organic presence, Salesforce strategically invests in paid ads for highly targeted keywords like “AI agents” and “Salesforce small business.” This reinforces their visibility and ensures they capture users who might not click on organic results. By combining SEO with PPC, you can dominate search results and drive even more conversions.
Before We Go
Salesforce’s SEO strategy isn’t just about ranking high; it’s about understanding your audience, targeting the right keywords, and creating content that meets their needs.
By focusing on a mix of branded and non-branded keywords, building strong backlinks, and optimizing for local markets, Salesforce has built a comprehensive SEO strategy that drives millions of visitors every month.
At Concurate, we specialize in expert-driven SEO strategies that drive organic traffic. Ready to take your SEO game to the next level? Let’s collaborate today and watch your rankings grow.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
