Paylocity’s impressive SEO strategy is evident with a Domain Rating (DR) of 88 and 1.5 million monthly organic visitors.
Notably, 93.3% of this traffic originates from the United States, underscoring their strong domestic presence. Their homepage alone attracts over 1.1 million visits monthly, ranking #1 for the keyword “paylocity.”
Additionally, their careers page draws nearly 29,000 visits, reflecting effective engagement with job seekers.
But how do they do it? Lets break it down.
Paylocity SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 1.5M |
| Domain Rating (DR) | 88 |
| Backlinks | 27K |
How Paylocity Captures Traffic: Breaking Down the Sources
#1 Branded searches: 1.4M visits (Users already familiar with the brand)
#2 Non-branded searches: 94.9K visits (Capturing users before they know the brand)
#3 Informational searches: 133.6K visits (Users seeking knowledge and insights)
#4 Navigational searches: 1.4M visits (Users looking for a specific website or page)
#5 Commercial searches: 50K visits (Users researching before making a purchase)
You might like to read this as well: Hubstaff SEO: How They Get 175K+ Organic Monthly Visits
Top Pages Driving Traffic for Paylocity
| Page | Keyword | Position | Monthly Traffic |
| Homepage | paylocity | 1 | 1,130,759 |
| Contact | paylocity | 1 | 29,063 |
| Careers | paylocity | 1 | 28,820 |
| Our Products | paylocity hr & payroll | 1 | 18,178 |
| Glossary – OASDI | oasdi limit 2024 | 2 | 10,023 |
| Exempt vs Nonexempt | exempt vs non exempt | 4 | 9,521 |
| Social Security Wage Base 2024 | additional medicare tax 2024 | 1 | 7,419 |
| Client Support | paylocity login | 1 | 6,420 |
| Federal Mileage Rate 2023 | federal mileage rate 2023 | 7 | 5,663 |
| Glossary – FITW | fitw tax meaning | 1 | 5,048 |
#1 The homepage leads the pack, ranking #1 for “paylocity” and driving over 1.1 million visits monthly; proof that brand recognition is strong.
#2 The careers page is a major draw, with job seekers flocking to it, securing a #1 spot for “paylocity” and driving nearly 29K visits.
#3 The contact page performs well, helping users find support quickly, ranking #1 for “paylocity” with over 29K monthly visits.
Paylocity Wins with Search Intent
#1 High-intent searches convert, with the “Our Products” page capturing users looking for “paylocity hr & payroll” and securing the top spot.
#2 Informational content delivers, with the “OASDI” glossary page ranking #2 for “oasdi limit 2024” and driving over 10K visits.
#3 Compliance updates attract attention, with the “Social Security Wage Base 2024” page ranking #1 for “additional medicare tax 2024” and pulling in over 7K visits.
By targeting informational content and industry-specific terms, Paylocity reflects the success of targeted B2B SaaS content strategies.
Paylocity’s USA Dominance
| Country | Monthly Visits | % of Total Traffic |
| United States | 1.5M | 98.8% |
| India | 3K | 0.2% |
| Canada | 2.2K | 0.2% |
| United Kingdom | 1.5K | <0.1% |
| Mexico | 1.5K | <0.1% |
Insights
#1 The United States dominates traffic, accounting for nearly 99% of the total, highlighting Paylocity’s strong domestic presence.
#2 International reach remains low, but growing keyword traction in India and Canada suggests potential for expansion.
Paylocity’s Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 27K |
| Referring Domains | 3.1K |
| High-Authority Links | Links from Apple, Github, Jotform |
Insights
#1 Paylocity’s 27K backlinks from 3.1K domains reflect a solid foundation of external trust and authority.
#2 High-authority links from Apple, Github, and Jotform strengthen credibility and enhance search visibility.
Traffic Breakdown
| Source | Value |
| Organic Search | 1.5M |
| Paid Search | 2.3K |
Paid Ad Keywords That Drive Conversion
Paylocity targets high-intent keywords like “employee clock in system” and “payroll hr,” positioning itself for direct business solutions.
Top Keywords Paylocity Is Bidding On:
#1 “employee clock in system”
#2 “adp workforce now payroll”
#3 “time and billing software”
#4 “payroll hr”
#5 “deputy scheduling”
#6 “drake tax software cost”
#7 “nectar employee recognition”
Insights
#1 Bidding on competitor terms like ‘adp workforce now payroll’ shows a strategic approach to increasing visibility among comparison shoppers.
#2 Targeting niche terms like “drake tax software cost” and “nectar employee recognition” indicates a focus on specialized user needs.
Paylocity’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.2s (Good)
Cumulative Layout Shift (CLS): 0.07 (Good)
Interaction to Next Paint (INP): 123ms (Moderate)
Source: PageSpeed Insights
Insights
#1 Fast LCP at 1.2s ensures that Paylocity’s pages load quickly, improving user experience and reducing bounce rates.
#2 Moderate INP at 123ms suggests there’s room to improve interactivity for a smoother user experience.
5 SEO Lessons to Learn from Paylocity’s SEO
#1 Prioritize Branded Search Optimization
Paylocity’s homepage ranks #1 for the keyword “paylocity,” drawing over 1.1 million visits monthly. This dominance underscores the power of optimizing for branded searches. By ensuring your brand name leads search results, you can capture a substantial audience already interested in your offerings.
Learning: Invest in branded SEO to secure top positions for searches involving your company name, enhancing visibility and trust.
#2 Develop Comprehensive Informational Content
Paylocity’s glossary page on “OASDI” ranks #2 for “oasdi limit 2024,” attracting over 10,000 monthly visits. By creating detailed content that addresses specific industry terms and updates, they cater to users seeking precise information.
Learning: Craft in-depth articles and glossaries on industry-specific topics to position your site as an authoritative resource, driving targeted traffic.
#3 Address Compliance and Regulatory Topics
Their page on “Social Security Wage Base 2024” holds the top spot for “additional medicare tax 2024,” pulling in over 7,000 visits monthly. By providing up-to-date information on compliance matters, Paylocity meets the needs of professionals seeking current data.
Learning: Regularly update your site with content on compliance and regulatory changes to attract professionals needing the latest information.
#4 Secure High-Authority Backlinks
With 27,000 backlinks from 3,100 referring domains, including reputable sites like Apple and GitHub, Paylocity strengthens its domain authority. These quality backlinks enhance search engine trust and visibility.
Learning: Pursue backlinks from authoritative websites to boost your site’s credibility and improve search rankings.
#5 Optimize for High-Intent Keywords
Paylocity targets high-intent keywords such as “employee clock in system” and “payroll hr,” positioning themselves directly in front of potential clients seeking these solutions. This strategic keyword bidding ensures they capture relevant traffic ready to convert.
Learning: Identify and bid on high-intent keywords related to your services to attract users ready to engage or purchase.
Before We Go
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Disclaimer:
This article is an independent analysis based on publicly available data regarding Paylocity’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Paylocity Inc. All trademarks mentioned are the property of their respective owners.
