115K organic visitors. 3.7M backlinks. A firm grip on the IT management space.
ManageEngine’s homepage ranks for branded queries, but it’s their troubleshooting guides and product-driven pages that pull in thousands of new visitors every month.
If you’re competing in IT solutions, you can’t afford to ignore what they’re doing. Because while you’re figuring out how to get more traffic, ManageEngine is already sitting on the top spots.
So, what’s their playbook? And how can you take some actionable insights? Let’s break it down.
ManageEngine’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 115K |
| Domain Rating (DR) | 80 |
| Backlinks | 3.7M |
How ManageEngine Captures Traffic: Breaking Down the Sources
#1 Branded searches: 56.7K visits (Users already familiar with the brand)
#2 Non-branded searches: 58K visits (Capturing users before they know the brand)
#3 Informational searches: 95.4K visits (Users seeking knowledge and insights)
#4 Navigational searches: 22.1K visits (Users looking for a specific website or page)
#5 Commercial searches: 52.7K visits (Users researching before making a purchase)
You might like to read this as well: WatchGuard Software SEO: How They Get 65K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving ManageEngine’s Success
| Page | Keyword | Position | Monthly Traffic |
| manageengine.com | manageengine | 1 | 8,680 |
| Service Desk | servicedesk | 2 | 2,568 |
| Desktop Central | manageengine endpoint central | 1 | 1,726 |
| Fix Windows Update Error | download error – 0x80070643 | 6 | 1,667 |
| Mobile Device Management | manageengine mdm | 1 | 1,592 |
| Network Monitoring | opmanager | 1 | 1,231 |
| Self-Service Password | adselfservice plus | 1 | 1,156 |
| AD Manager | admanager plus | 1 | 1,122 |
| NetFlow | netflow analyzer | 1 | 1,043 |
| Active Directory Audit | adaudit | 1 | 962 |
ManageEngine’s Traffic Playbook
#1 The homepage dominates, ranking #1 for “ManageEngine” and attracting users already familiar with the brand.
#2 Service-driven pages like “Service Desk” and “Desktop Central” convert visitors exploring IT management solutions.
#3 Niche troubleshooting content, like the Windows update error page, pulls in users searching for quick fixes.
Scaling an IT SaaS business isn’t just about organic traffic; it’s about adoption. See how leading brands implement SaaS adoption strategies to drive user engagement.
ManageEngine Wins with Search Intent
#1 Branded searches bring in high-intent users, with “ManageEngine” and “AdManager Plus” securing top rankings.
#2 Informational content works, as the “download error – 0x80070643” page capitalizes on urgent tech queries.
#3 Product-focused pages like “Mobile Device Management” and “Self-Service Password” cater to decision-makers evaluating enterprise tools.
ManageEngine’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 3.7M |
| Referring Domains | 10.1K |
| High-Authority Links | Links from Google, Apple, Wikipedia, Microsoft, |
Insights
#1 A strong backlink profile with 3.7M total backlinks signals high domain authority and trust across the IT industry.
#2 High-value links from Google, Apple, Wikipedia, and Microsoft boost credibility, reinforcing ManageEngine as a go-to enterprise IT solutions provider.
ManageEngine’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 114.7K | 32.0% |
| India | 85.2K | 23.7% |
| United Kingdom | 15.8K | 4.4% |
| Brazil | 13.3K | 3.7% |
| Mexico | 9.3K | 2.6% |
Insights from Traffic Data
#1 The U.S. leads the traffic share, accounting for nearly a third of visits, showing strong demand for ManageEngine’s solutions in North America.
#2 India is a major market, contributing 23.7% of traffic, likely driven by IT professionals and enterprises seeking management and security solutions.
ManageEngine’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.8s (Good)
Cumulative Layout Shift (CLS): 0.05 (Good)
Interaction to Next Paint (INP): 42s (Excellent)
Source: PageSpeed Insights
#1 With an LCP of 1.8s, ManageEngine delivers a smooth user experience, reducing bounce rates and keeping visitors engaged.
#2 A CLS of 0.05 ensures minimal layout shifts, preventing frustrating interactions and improving usability.
Traffic Breakdown
| Source | Value |
| Organic Search | 115K |
| Paid Search | 10.5K |
Paid Ad Keywords That Drive Conversion
Bidding on “Bitwarden download” and “HP Wolf Security” shows ManageEngine is targeting cybersecurity-conscious users.
Top Keywords ManageEngine Is Bidding On:
#1 “bitwarden download”
#2 “cherwell”
#3 “adselfservice plus”
#4 “network scanner”
#5 “prtg”
#6 “spiceworks help desk”
#7 “hp wolf security”
Insights
#1 Keywords like “Cherwell” and “Spiceworks Help Desk” indicate a focus on businesses searching for IT service management solutions.
#3 Terms like “network scanner” and “PRTG” suggest ManageEngine is competing for visibility in the network infrastructure space.
How You Can Steal ManageEngine’s SEO Playbook
#1 Leveraging Branded Traffic for Conversions
ManageEngine’s homepage secures over 8K visits a month just from users searching for their brand name.
But they don’t stop there. They optimize product pages like “AdSelfService Plus” and “AD Manager” to capture decision-makers actively looking for enterprise IT tools.
Takeaway: If your brand has recognition, don’t just rank; optimize your product pages for conversions.
#2 Dominating Informational Search Queries
Their “Fix Windows Update Error” guide ranks for the error code 0x80070643, pulling in users desperate for a fix. This isn’t a generic blog; it’s a high-intent, problem-solving page that brings 1,667 visitors a month.
Takeaway: Find niche technical issues in your industry, create highly specific, actionable content, and capture urgent search traffic
#3 Winning with High-Authority Backlinks
3.7M backlinks from Google, Apple, Wikipedia, and Microsoft? That’s a trust signal Google can’t ignore.
Takeaway: Prioritize high-authority link building. Create data-driven reports, original research, and in-depth guides to earn backlinks from industry giants.
#4 Capturing Commercial Intent with Paid + Organic Search
ManageEngine doesn’t just rely on SEO; they strategically bid on keywords like “Spiceworks Help Desk” and “Bitwarden Download” to intercept users researching IT solutions.
This mix of organic authority and PPC targeting strengthens their search presence.
Takeaway: Don’t ignore paid search. If a competitor owns a high-intent keyword, bid on it. Test PPC alongside your organic strategy to capture converting traffic.
#5 Tapping into Global Markets with Localized Traffic
With 32% of traffic from the U.S. and 23.7% from India, ManageEngine tailors its content to different markets.
Localized SEO ensures visibility in multiple regions, helping them dominate both English-speaking and non-English-speaking audiences.
Takeaway: If you’re targeting global markets, optimize for local search. Create country-specific pages, translate content, and align with regional search behavior.
Before We Go
If you’re in the IT space, ask yourself:
#1 Are you ranking for technical, high-intent queries?
#2 Is your product content optimized to convert?
#3 Are you earning links from industry leaders?
Because while you’re thinking about SEO, ManageEngine is already capturing your potential customers.
Need professional help to increase your organic traffic? Collaborate with us today to craft expert-driven SEO strategies for your business.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
