263K organic visitors. 15.3M backlinks. A solid hold on branded and high-intent searches.
Lightspeed’s strategy ensures that when businesses look for POS systems, they see Lightspeed first. And if they’re searching for competitors? Lightspeed is there too.
They’re intercepting searches at every stage; whether it’s product research, competitor comparisons, or industry education.
If you’re in the POS or SaaS space, this isn’t just another SEO case study. It’s a direct challenge to your visibility.
Lightspeed’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 263K |
| Domain Rating (DR) | 89 |
| Backlinks | 15.3M |
How Lightspeed Captures Traffic: Breaking Down the Sources
#1 Branded searches: 156.4K visits (Users already familiar with the brand)
#2 Non-branded searches: 106.2K visits (Capturing users before they know the brand)
#3 Informational searches: 195.5K visits (Users seeking knowledge and insights)
#4 Navigational searches: 131.1K visits (Users looking for a specific website or page)
#5 Commercial searches: 168.2K visits (Users researching before making a purchase)
You might like to read this as well: Smartsheet SEO: How They Get 1M Organic Monthly Visits
Traffic MVPs: Top Pages Driving Lightspeed’s Success
| Page | Keyword | Position | Monthly Traffic |
| Lightspeed Homepage | lightspeed | 1 | 94,736 |
| Login Page | lightspeed login | 1 | 29,459 |
| Retail POS | lightspeed retail | 1 | 9,328 |
| Restaurant POS | restaurant pos | 1 | 6,784 |
| Food Cost Blog | food cost | 1 | 4,891 |
| Vend POS | vend pos | 1 | 4,775 |
| ShopKeep | shopkeep | 1 | 4,720 |
| Inventory Management | pos inventory system | 2 | 3,706 |
| Barback Blog | barback | 1 | 3,463 |
| Upserve | upserve | 1 | 3,445 |
Lightspeed’s Traffic Drivers
#1 The homepage dominates, ranking #1 for “Lightspeed” and capturing high-intent users searching for the brand.
#2 The login page ensures seamless access, keeping existing users engaged without friction.
#3 Niche product pages, like “Retail POS” and “Restaurant POS,” attract businesses actively looking for solutions.
Lightspeed Wins with Search Intent
#1 Branded searches drive the bulk of traffic, with “Lightspeed” and “Lightspeed login” leading the way.
#2 Informational content ranks well, as seen with the “How to Calculate Restaurant Food Costs” blog.
#3 Product-focused searches convert, with “Vend POS” and “ShopKeep” bringing in users evaluating POS systems.
Lightspeed’s ability to capture users across different search stages; from branded queries to industry education; mirrors how top SaaS brands structure their content strategies for long-term SEO gains.
Lightspeed’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 15.3M |
| Referring Domains | 32.1K |
| High-Authority Links | Links from Google, Microsoft, Apple, Pinterest |
Insights
#1 15.3M backlinks signal strong authority and trust in the industry.
#2 Links from Google, Microsoft, Apple, and Pinterest enhance credibility and domain strength.
Lightspeed’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 158.2K | 60.2% |
| Canada | 49.2K | 18.7% |
| India | 9.4K | 3.6% |
| Philippines | 7.2K | 2.7% |
| Switzerland | 5.1K | 1.9% |
Insights
#1 Over 60% of visitors come from the United States, making it Lightspeed’s key market.
#2 With nearly 19% of total traffic, Canada is a critical secondary market for growth.
Traffic Breakdown
| Source | Value |
| Organic Search | 263K |
| Paid Search | 1.8K |
Paid Ad Keywords That Drive Conversion
Keywords like “best pos system for small business” and “retail pos systems” attract users ready to purchase.
Top Keywords Lightspeed Is Bidding On:
#1 “retail pos systems”
#2 “apple pos”
#3 “best pos system for small business”
#4 “inventory systems”
#5 “lightspeed point of sale”
#6 “vend pos login”
#7 “omni tee sheet”
Insights
#1 Bidding on “lightspeed point of sale” ensures visibility for users searching directly for their product.
#2 “Apple pos” and “vend pos login” indicate a strategy to capture customers searching for alternatives.
How You Can Lightspeed’s SEO Playbook
#1 Owning High-Intent Keywords
Lightspeed dominates branded searches, but it also ranks for competitor names like “Vend POS” and “ShopKeep.”
This ensures they show up when users are considering alternatives. If you’re not targeting competitor keywords, you’re handing traffic to Lightspeed.
#2 Leveraging Login Page Traffic
Their login page gets 29K+ visits a month; more than some entire websites. By optimizing login pages for internal links and upsells, they turn returning users into repeat customers. Most brands ignore this opportunity.
#3 Turning Informational Content into Leads
Their “Food Cost” blog ranks #1 and brings in nearly 5K visitors monthly. But it’s not just content; it’s a conversion tool.
Every article pushes readers toward Lightspeed’s solutions, turning research-mode users into potential buyers.
#4 Building an Unmatched Backlink Profile
With 15.3M backlinks from Google, Microsoft, Apple, and Pinterest, Lightspeed’s authority is undeniable. They don’t just get links; they get links from industry giants.
#5 Capturing Demand Before Purchase
They bid on high-intent keywords like “best POS system for small business,” ensuring they’re visible when buyers are ready to convert.
Even if users don’t click the ad, the brand recognition reinforces their SEO dominance. Organic and paid search should work together.
Before We Go
From owning branded searches to leveraging backlinks and high-intent content, they’ve built an engine that keeps driving traffic and conversions.
If you’re in the POS software space (or any SaaS industry), these takeaways should be on your radar.
By understanding this expert-driven approach, you can implement similar tactics to enhance your own online presence.
Need professional help to increase your organic traffic? Collaborate with us today.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
