Lattice generates over 115K organic visits each month with a Domain Rating (DR) of 77 and 230K backlinks from platforms like Google, Apple, and GitHub.
Lattice’s SEO playbook is built on high-ranking guides and templates like their Self-Evaluation Examples page (12K+ visits) and GROW Coaching Model post (#1 position).
You don’t need the budget of a big company like Lattice to pull in that kind of traffic; you just need the right takeaways from their playbook.
Here’s how they’ve turned performance reviews and HR templates into traffic magnets and how you can steal their playbook.
Lattice’s SEO Snapshot: The Metrics That Matter
| Organic Traffic (Monthly) | 115K |
| Domain Rating (DR) | 77 |
| Backlinks | 230K |
If you want to see how Lattice structures its content to drive engagement, check out this detailed analysis of Lattice’s content strategy.
How Lattice Captures Organic Traffic
#1 Branded searches: 43.6K visits (Users already familiar with the brand)
#2 Non-branded searches: 71.7K visits (Capturing users before they know the brand)
#3 Informational searches: 111.9K visits (Users seeking knowledge and insights)
#4 Navigational searches: 39.6K visits (Users looking for a specific website or page)
#5 Commercial searches: 48.5K visits (Users researching before making a purchase)
Key Takeaway: Lattice balances branded authority and non-branded reach by targeting high-intent and informational searches effectively.
You might like to read this as well: Paychex Inc SEO: How They Get 1.9M+ Organic Monthly Visits
Traffic MVPs: Top-Performing Pages Driving Results
| Page | Keyword | Position | Monthly Traffic |
| Tips for writing a strong self-evaluation | self evaluation examples | 4 | 12,553 |
| The ultimate guide to performance review phrases | performance review phrases | 7 | 3,835 |
| Everything you need to know about the GROW coaching model | grow coaching model | 1 | 3,216 |
| Areas of improvement | areas of improvement performance review examples | 2 | 3,024 |
| The pros and cons of 360 reviews | 360 reviews | 1 | 2,888 |
| How to calculate employee retention rate | retention rate formula | 2 | 2,532 |
| Performance | lattice | 1 | 2,178 |
| 6 people management tips | managing people | 2 | 2,020 |
| HRIS buyer’s guide | best hris systems | 7 | 1,738 |
| Performance reviews | performance review software | 4 | 1,290 |
#1 Informative articles pull in traffic, with the “Self-Evaluation Examples” page ranking #4 for “self evaluation examples” and driving over 12K monthly visits.
#2 High-value guides deliver results, as the “Performance Review Phrases” article secures a #7 spot and attracts 3.8K monthly searches.
#3 Targeted educational content builds trust, with the “GROW Coaching Model” post ranking #1 and pulling in over 3K monthly visits.
Precision Targeting: How Lattice Aligns with Search Intent
#1 Performance-focused searches convert, with the “Areas of Improvement” post ranking #2 and addressing key employee feedback needs.
#2 Strategic keyword targeting boosts visibility, as the “360 Reviews” article ranks #1 for “360 reviews” and draws nearly 3K monthly visits.
#3 Practical solutions drive clicks, with the “Retention Rate Formula” guide ranking #2 and attracting over 2.5K monthly visits.
Lattice’s Global Reach: Where the Traffic Comes From
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 76.1K | 65.9% |
| India | 7.2K | 6.3% |
| United Kingdom | 4.9K | 4.2% |
| Canada | 4.9K | 4.2% |
| Australia | 2.6K | 2.2% |
Insights
#1 US-dominated traffic: Over 65% of traffic comes from the United States, highlighting it as a key market for Odoo.
#2 Diverse global reach: While the US leads, Odoo is steadily growing its presence in markets like India and the UK.
Lattice’s Backlink Profile
| Metric | Value |
| Total backlinks | 230K |
| Referring Domains | 8.6K |
| High-Authority Links | Links from Google, Apple, Github, Telegram |
Insights
#1 High-authority links from platforms like Google and Apple boost Lattice’s credibility and search strength.
#2 Diverse backlink sources: Backlinks from Github and Telegram suggest a mix of professional and community-driven trust signals.
Traffic Sources: Organic vs Paid
| Source | Value |
| Organic Search | 115K |
| Paid Search | 1.7K |
Paid Search Strategy: High-Intent Keywords That Convert
Lattice focuses on keywords like “performance management” and “goal tracker,” indicating a strategy to capture users seeking HR solutions.
Top Keywords Lattice Is Bidding On:
#1 “lattice performance management”
#2 “perfomance review examples”
#3 “goal tracker”
#4 “performance review”.
#5 “enps questions”
Insights
Educational focus: Bidding on terms like “performance review examples” and “ENPS questions” suggests an effort to position Lattice as a helpful resource for HR professionals.
Steal Lattice’s Playbook: 5 Takeaways for Your SEO Strategy
#1 Capitalize on High-Intent Informational Searches
Lattice’s “Self-Evaluation Examples” page ranks #4 and drives over 12K monthly visits by targeting the specific query “self evaluation examples.” This shows the power of targeting niche, high-intent keywords that professionals actively search for.
Takeaway: Create detailed, practical content that directly addresses common workplace challenges.
#2 Use Guides and Templates to Drive Engagement
The “Performance Review Phrases” guide attracts 3.8K visits each month by ranking #7 for a competitive term. Lattice knows that actionable resources keep users coming back.
Takeaway: A well-designed homepage can serve as a powerful anchor for driving conversions. Take a look at these kickass SaaS homepage strategies to understand how to create a high-performing home page that boosts engagement.
#3 Dominate Niche Business Terms
The “GROW Coaching Model” article ranks #1 and brings in over 3K visits by targeting a highly specific business-related term. Lattice understands that business professionals seek targeted solutions.
Takeaway: Focus on ranking for specialized industry terms that reflect user search intent.
#4 Leverage Performance-Related Content for High Conversion
The “Areas of Improvement” article ranks #2 and draws over 3K visits by addressing employee feedback; an essential HR need. Lattice converts searchers looking for employee performance insights.
Takeaway: Target performance-related searches with content that speaks to business pain points.
#5 Build Authority with High-Quality Backlinks
Lattice has secured 230K backlinks from 8.6K referring domains; including trusted sources like Google, Apple, and GitHub. This strengthens their search ranking and credibility.
Takeaway: Secure backlinks from reputable industry sites to boost domain strength and search authority.
Final Thoughts: Why Lattice’s SEO Works?
Lattice’s SEO strength comes from focused content creation, strategic keyword use, and high-authority backlinks.
Their ability to rank for both informational and high-intent search terms highlights a well-rounded approach.
Applying similar tactics such as targeted content, expert-driven keyword use, and a strong backlink strategy can help elevate your search visibility.
Let’s partner up to grow your SEO success!
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
