KnowBe4 is winning the cybersecurity SEO game.
With 65.2K organic visits monthly, their strategy is a blueprint for dominating search rankings in a competitive industry.
From ranking #1 for “Security Awareness Training” to leveraging AI-driven phishing tools, KnowBe4 has crafted an approach that converts searches into customers.
If you’re a competitor looking to crack their code, you are at the right place.
KnowBe4’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 65.2K |
| Domain Rating (DR) | 81 |
| Backlinks | 215K |
How KnowBe4 Captures Traffic: Breaking Down the Sources
#1 Branded searches: 55.1K visits (Users already familiar with the brand)
#2 Non-branded searches: 10.1K visits (Capturing users before they know the brand)
#3 Informational searches: 58K visits (Users seeking knowledge and insights)
#4 Navigational searches: 52.4K visits (Users looking for a specific website or page)
#5 Commercial searches: 50.7K visits (Users researching before making a purchase)
Key Takeaway: needed
You might like to read this as well: Datadog SEO: How They Get 50K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving KnowBe4’s Success
| Page | Keyword | Position | Monthly Traffic |
| Homepage | datadog | 2 | 12,076 |
| Pricing | datadog pricing | 1 | 4,396 |
| Infrastructure Monitoring | infrastructure monitoring | 2 | 1,438 |
| SNMP Monitoring | snmp monitoring | 1 | 1,137 |
| APM | datadog apm | 1 | 1,100 |
| Real User Monitoring | real user monitoring | 2 | 912 |
| Cloud Cost Management | cloud cost management | 3 | 846 |
| Contact Page | datadog offices | 1 | 638 |
| Network Monitoring | network performance monitoring | 5 | 614 |
| IoT Monitoring | iot monitoring | 4 | 602 |
KnowBe4’s Traffic Strategy
#1 The homepage dominates, ranking #1 for “KnowBe4” and drawing in users familiar with the brand.
#2 Training pages attract businesses, with “Security Awareness Training” converting those seeking cybersecurity solutions.
#3 Pricing transparency wins trust, as the “KnowBe4 Pricing” page ranks #1 for cost-related searches.
KnowBe4 Wins with Search Intent
#1 Cybersecurity professionals land on educational pages like “What is Social Engineering,” answering key security queries.
#2 Ransomware-focused content ranks high, with “Locky Ransomware” and “GandCrab Ransomware” capturing search demand.
#3 Actionable tools drive engagement, as the “Phishing Security Test” page attracts users looking for hands-on security assessments.
Their deep-dive pieces on cybersecurity awareness mirror the success seen in other industries, like SaaS brands using ChatGPT to fuel marketing efforts.
KnowBe4’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 215K |
| Referring Domains | 8.1K |
| High-Authority Links | Links from Google, Apple, Microsoft, Forbes |
Insights
#1 Backlinks from Google, Apple, and Microsoft signal trust and credibility in the cybersecurity space.
#2 Links from Forbes and other high-authority sources enhance KnowBe4’s visibility among business and security professionals.
KnowBe4’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 65.3K | 67.8% |
| United Kingdom | 6.1K | 6.3% |
| Canada | 4.1K | 4.3% |
| India | 2.6K | 2.7% |
| Australia | 1.7K | 1.8% |
Insights
#1 Dominant U.S. Market: The U.S. accounts for over two-thirds of total traffic, making it the key audience for KnowBe4’s cybersecurity solutions.
#2 Emerging Global Reach: Growth in India, the U.K., and Australia suggests increasing international demand for security awareness training.
KnowBe4’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.3s (Good)
Cumulative Layout Shift (CLS): 0.07 (Moderate)
Interaction to Next Paint (INP): 44ms (Excellent)
Source: PageSpeed Insights
Performance Highlights
#1 With an LCP of 1.3s, KnowBe4 ensures a smooth experience for users accessing key content quickly.
#2 A CLS of 0.07 indicates some movement in page elements, which could be optimized for a more stable user experience.
Paid Ad Keywords That Drive Conversion
KnowBe4 is bidding on “knobe4,” likely to capture traffic from misspellings of its brand name.
Top Keywords KnowBe4 Is Bidding On:
#1 “knobe4”
#2 “security training software”
#3 “cyber security end user training”
#4 “annual security training”
#5 “test employees phishing”
#6 “info security training”
#7 “phishing course”
Insights
#1 Targeting Compliance Needs: Keywords like “annual security training” align with mandatory cybersecurity training requirements for businesses.
#2 Phishing Awareness Focus: “Test employees phishing” and “phishing course” highlight KnowBe4’s emphasis on security awareness and simulation training.
How You Can Steal KnowBe4’s SEO Playbook
#1 Ranking for High-Intent, High-Value Keywords
KnowBe4 attracts the right traffic. Their #1 ranking for “KnowBe4 Pricing” puts them in front of businesses ready to invest in security training.
Takeaway: If your pricing, demo, and solution pages aren’t optimized for high-intent searches, you’re losing deals before they start.
#2 Becoming the Cybersecurity Knowledge Hub
From “What is Social Engineering” to ransomware-focused content, KnowBe4 ranks for informational queries that security professionals search for. They don’t just sell; they educate.
Takeaway: If you’re not answering key industry questions, someone else is. Educational content isn’t just about awareness; it’s a trust builder.
#3 Owning Search with 215K Backlinks
KnowBe4 has 215K backlinks from 8.1K domains, including Google, Apple, Microsoft, and Forbes. These links don’t just help rankings; they make KnowBe4 the credible name in security awareness.
Takeaway: Authority links aren’t just for SEO; they position you as the industry leader. Who’s linking to you?
#4 Targeting Compliance-Driven Searches
KnowBe4 isn’t just after general cybersecurity terms. They bid on “annual security training” and “info security training”, tapping into businesses searching for mandatory compliance solutions.
Takeaway: If compliance plays a role in your industry, your SEO and PPC strategy should reflect that. These aren’t just searches; they’re budgeted business needs.
#5 Locking Down the U.S. Market (and Expanding Globally)
With 67.8% of traffic coming from the U.S., KnowBe4 dominates its primary market. But growth in India, the U.K., and Australia signals their expanding international presence.
Takeaway: A strong home base is great; but if your competitors are scaling globally, they’re creating demand before you even enter the conversation.
Before We Go
KnowBe4’s success is due to their well-crafted strategy that combines targeted content, strong brand visibility, and practical tools.
By understanding this expert-driven approach, you can implement similar tactics to enhance your own online presence.
Need professional help to increase your organic traffic? Collaborate with us today.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
