You don’t need more blogs. You need intent-matching leverage.
Kaseya pulls in 56,800+ organic visits a month by owning the SERPs for high-buying-intent keywords like:
- RMM software
- Kaseya pricing
- IT automation tools
And they do it with:
● Landing pages disguised as feature hubs
● SEO-driven pricing pages (yes, they actually rank)
● Pain-point content targeting real MSPs, not personas
Kaseya’s content engine isn’t built for shares; it’s built for sales conversations.
This teardown breaks down:
● How they turn mid-funnel pain points into traffic magnets
● Why their pricing and comparison pages rank (and convert)
Kaseya’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 56.8K |
| Domain Rating (DR) | 78 |
| Backlinks | 1.4M |
How Kaseya Captures Traffic: Breaking Down the Sources
#1 Branded searches: 46.5K visits (Users already familiar with the brand)
#2 Non-branded searches: 10.3K visits (Capturing users before they know the brand)
#3 Informational searches: 54.3K visits (Users seeking knowledge and insights)
#4 Navigational searches: 41.9K visits (Users looking for a specific website or page)
#5 Commercial searches: 45.1K visits (Users researching before making a purchase)
Traffic MVPs: Top Pages Driving Kaseya’s Success
| Page | Keyword | Position | Monthly Traffic |
| https://www.kaseya.com/ | kaseya | 1 | 32,915 |
| https://www.kaseya.com/kaseya-center/ | kaseya center | 7 | 2,780 |
| https://www.kaseya.com/products/rmm-software/ | kaseya vsa | 1 | 1,520 |
| https://www.kaseya.com/resource/flexible-pricing-and-billing-for-msps/ | kaseya pricing | 1 | 1,500 |
| https://www.kaseya.com/products/vorex/ | vorex | 1 | 789 |
| https://www.kaseya.com/contact-us/ | kaseya miami | 8 | 600 |
| https://www.kaseya.com/company/fred-voccola/ | fred voccola | 3 | 577 |
| https://www.kaseya.com/managed-service-providers/ | managed service provider software | 1 | 548 |
| https://www.kaseya.com/blog/what-is-break-fix/ | break fix meaning | 2 | 493 |
| http://www.kaseya.com/ | kaseya vsa | 4 | 476 |
#1 Kaseya’s homepage dominates, ranking #1 for “kaseya” and attracting users searching directly for the brand.
A compelling homepage is crucial for converting visitors into customers. See how top SaaS companies craft kickass homepages that engage users and drive action.
#2 Product pages pull in high-intent visitors, with “RMM Software” and “Vorex” pages converting those exploring IT management solutions.
#3 Pricing transparency drives clicks, as the “Flexible Pricing and Billing for MSPs” page ranks #1 for “kaseya pricing,” pulling in decision-makers.
Kaseya Captures IT & MSP Demand
#1 Service provider queries bring traffic, with the “Managed Service Providers” page ranking #1 for “managed service provider software.”
#2 Leadership pages spark interest, with the “Fred Voccola” page ranking for searches about Kaseya’s CEO.
#3 Educational content works, as the blog post on “What is Break-Fix?” ranks for users exploring IT service models.
Kaseya’s Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 1.4M |
| Referring Domains | 3.8K |
| High-Authority Links | Links from Apple, Microsoft, Spotify |
Insights
#1 Kaseya has a massive backlink network, with 1.4M links reinforcing its authority in the IT space.
#2 High-authority links from Apple, Microsoft, and Spotify boost trust and credibility.
Kaseya’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
|---|---|---|
| United States | 39.2K | 68.7% |
| Canada | 3.2K | 5.6% |
| United Kingdom | 2.1K | 3.7% |
| India | 1.9K | 3.4% |
| France | 1.5K | 2.6% |
Insights
#1 The U.S. drives nearly 70% of total visits, making it the brand’s primary market.
#2 With only small traffic shares from Canada, the UK, and India, there’s room for international expansion.
Traffic Breakdown
| Source | Value |
| Organic Search | 57K |
| Paid Search | 44 |
Kaseya’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.1s (Good)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 61ms (Great)
Source: PageSpeed Insights
Insights
#1 Kaseya’s LCP of 1.1s ensures fast content loading, improving user experience.
#2 A perfect CLS score of 0 means no unexpected layout shifts, keeping navigation smooth.
Paid Ad Keywords That Drive Conversion
Kaseya targets security-conscious users with bids on “account takeover attack” and related terms.
Top Keywords Kaseya Is Bidding On:
#1 “account takeover attack”
#2 “account takeover protection”
#3 “how to prevent account takeover fraud”
#4 “kaseya mdm”
#5 “kaseya edr”
#6 “saas posture management”
#7 “kaseya virtual system administrator”
Insights:
#1 Product-specific keywords like “kaseya mdm” and “kaseya edr” indicate a focus on brand-driven searches.
#2 Bidding on “saas posture management” suggests a push toward cloud security solutions.
Reasons Kaseya Gets 55K+ Organic Monthly Visits
#1 High-Intent Product Pages Built to Drive Pipeline
Pages like “MSP Software” and “Vorex” rank #4 and #1 respectively, driving highly targeted traffic.
What Kaseya Did Right:
● Created keyword-optimized product pages around core use cases (e.g., IT management, remote monitoring).
● Gave pricing its own SEO-focused URL to capture late-stage buyers.
● Used benefit-driven copy, not just feature lists, on each product page.
SaaS Playbook: Things To Learn
● Don’t bury pricing or use a vague “Contact Us” page; buyers want clarity. Build a full SEO-optimized pricing breakdown.
● Match product pages to high-intent queries like “[category] software,” “[your tool] features,” “[product name] pricing.”
● Include testimonials, FAQs, and comparison tables directly on these pages to reduce drop-off.
Example from SaaS:
Asana ranks for “Asana pricing” and “project management software,” turning SEO traffic into free trial signups with crystal-clear CTAs. Copy their strategy.
Takeaway: High-intent traffic is the easiest to monetize; but only if your pages are built to convert, not just inform.
#2 Authority at Scale: How Kaseya Earns Links from Tech Giants
With 1.4M backlinks from 3.8K domains; including Apple, Microsoft, and Spotify; Kaseya has built undeniable authority. These high-quality links boost rankings and trust.
What Kaseya Did Right:
● Published original content and research that earns links naturally from credible sources.
● Built executive thought leadership pages (like “Fred Voccola”) that get cited in media and investor coverage.
● Used PR, partner programs, and possibly integrations to gain links from tech giants.
SaaS Playbook: Things To Learn
● Turn your CEO’s POVs into quotable content; and pitch them to podcasts, journalists, and B2B media outlets.
● Launch original industry reports, benchmark studies, or data roundups to get cited.
● Look for backlink opportunities via ecosystem partners or integration pages.
#3 Paid Search That Converts Security Pain into Pipeline
Kaseya isn’t just relying on organic search. They’re bidding on high-intent keywords like “account takeover attack” and “saas posture management” to capture security-conscious users.
What Kaseya Did Right:
● Used PPC to reinforce key product themes (security, compliance, device management).
● Targeted niche, pain-driven keywords where buyer urgency is high.
● Balanced branded and non-branded ad spend for pipeline reliability.
SaaS Playbook: Things To Learn
● Identify “emergency” or “compliance” keywords in your niche (e.g., “SOC 2 audit help,” “GDPR for SaaS tools”).
● Create ad copy that focuses on pain → outcome (e.g., “Stop account takeovers before they happen”).
● Use landing pages with strong CTAs like demo requests, not generic homepages.
Example from SaaS:
Datadog bids on “cloud monitoring for AWS” with performance-focused copy and drives traffic to high-converting feature pages.
Takeaway: Paid search isn’t dead; but it only works when you match real user urgency with a product they can act on now.
Want SEO That Fills Your Pipeline; Not Just Your Blog Archive?
At Concurate, we help lean SaaS teams do the same:
● Build content that matches real buyer intent (not vanity metrics)
● Create pages that convert; like pricing, product, and competitor comparisons
● Turn technical SEO and backlinks into actual authority (not just reports)
If you’ve been publishing content with little to show for it; or wondering what it’ll take to finally make SEO a predictable growth channel; we’ve got you.
Book a teardown of your current SEO strategy. We’ll send back 3 high-leverage fixes tailored to your site; zero fluff, zero sales pitch.
Let’s turn your traffic into revenue.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Kaseya’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Kaseya Inc. All trademarks mentioned are the property of their respective owners.
