isolved HCM is a search engine powerhouse. With 123K organic monthly visits, a DR of 70, and 780K backlinks, it’s clear they’ve built a strong digital presence.
But what’s behind their SEO success?
They dominate branded searches, own the login experience, and rank high for payroll-related queries. Their backlinks include mentions from Apple, Forbes, and Business Insider; big signals of trust.
So, what can you learn from their strategy? Let’s break down key takeaways you can apply to your own SEO game.
isolved HCM’s SEO Power at a Glance
| Organic Traffic (Monthly) | 123K |
| Domain Rating (DR) | 70 |
| Backlinks | 780K |
A Closer Look on isolved HCM’s Traffic
#1 Branded searches: 117.3K visits (Users already familiar with the brand)
#2 Non-branded searches: 5.7K visits (Capturing users before they know the brand)
#3 Informational searches: 100.3K visits (Users seeking knowledge and insights)
#4 Navigational searches: 117K visits (Users looking for a specific website or page)
#5 Commercial searches: 99.4K visits (Users researching before making a purchase)
Key Takeaway: isolved HCM’s traffic mix proves that branded dominance and educational content work together to drive business results.
You might like to read this as well: Employee Navigator SEO: How They Get 80K+ Organic Monthly Visits
Top Traffic-Driving Pages (And Why They Work)
| Page | Keyword | Position | Monthly Traffic |
| Homepage | isolved | 1 | 100,504 |
| Login Page | isolved people cloud | 2 | 14,937 |
| Login – Benefits | infinisource login | 1 | 3,544 |
| Contact | isolved | 1 | 2,374 |
| Careers | isolved | 1 | 2,286 |
| Payroll Platform | isolved | 1 | 2,246 |
| Leadership | isolved | 1 | 1,913 |
| Platform Overview | isolved people cloud | 4 | 1,168 |
| Case Study – Dominion Payroll | dominion payroll | 2 | 855 |
| Benefit Services | isolved benefits | 3 | 785 |
#1 The login page is a powerhouse as users rely on quick access to their isolved HCM accounts.
#2 The Payroll Platform page stands strong, ranking #1 for “isolved,” proving its value to businesses managing HR and payroll.
#3 Case studies drive trust, with the Dominion Payroll page securing position #2, appealing to decision-makers evaluating isolved HCM.
How isolved HCM Masters Search Intent
#1 Branded searches dominate, as “isolved” and “isolved People Cloud” lead users directly to key pages.
#2 Practical needs fuel clicks, with “infinisource login” bringing new visitors to the benefits login page.
#3 Career-focused searches convert, with the isolved Careers page growing 93.6%, attracting talent looking for HR roles.
isolved HCM’s USA Dominance
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 121.8K | 99.0% |
| India | 291 | 0.2% |
| United Kingdom | 146 | 0.1% |
| Colombia | 131 | 0.1% |
| Canada | 109 | <0.1% |
With 99% of traffic coming from the U.S., isolved HCM has a strong foothold in its home market.
How isolved HCM Built an Authority-Boosting Backlink Profile
| Metric | Value |
| Total backlinks | 780K |
| Referring Domains | 1.7K |
| High-Authority Links | Links from Apple, Forbes, BusinessInsider |
Insights on isolved HCM’s Backlink Profile
#1 High-authority backlinks from Apple, Forbes, and Business Insider reinforce isolved HCM’s reputation in HR and payroll solutions.
#2 Expanding Link Network: With 780K backlinks and 1.7K referring domains, isolved HCM is building a robust digital presence, but further diversification could enhance authority
Traffic Breakdown
| Source | Value |
| Organic Search | 123K |
| Paid Search | 6 |
isolved HCM’s Technical Performance
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.4s (Good)
Cumulative Layout Shift (CLS): 0.22 (Poor)
Interaction to Next Paint (INP): 46ms (Excellent)
Source: PageSpeed Insights
Insights
#1 With an LCP of 1.4s, isolved HCM delivers a good loading speed, ensuring users can access content quickly.
#2 A CLS of 0.22 indicates noticeable layout shifts, which could disrupt user experience. Addressing this can reduce frustration and improve engagement.
5 SEO Strategies You Can Steal From isolved HCM
#1 Their Login Pages Are Traffic Magnets
isolved HCM’s login page pulls in 14.9K visitors monthly. The benefits login page? Another 3.5K+ visits. Why? Because they’ve optimized for repeat users who rely on their platform daily.
If your platform has a login page, make sure it’s easily discoverable and optimized for search; isolved HCM’s rankings prove how valuable this can be.
#2 Branded Search Is Their Goldmine
A whopping 117.3K visits come from branded searches. This means people aren’t just searching for HR software; they’re searching for isolved specifically.
Building strong brand awareness through consistent messaging, PR, and backlinks can help you capture high-intent traffic like iSolved does.
To grow your SaaS business like isolved HCM, you need to apply strategic growth hacks. Check out these B2B SaaS growth hacks to discover actionable tactics that drive organic traffic and customer retention.
#3 Payroll Content Drives Business Leads
Their Payroll Platform page ranks #1 and pulls in thousands of visitors. Why? Because payroll is a high-intent, business-critical keyword.
If you’re in HR tech or SaaS, your core product pages should be well-optimized for what businesses actually search for; not just what you think they should be looking for.
#4 They Use Case Studies to Build Trust
The Dominion Payroll case study ranks #2, proving that real-world success stories attract decision-makers.
Case studies build credibility and drive conversions, but creating the right content matters too. Learn how the “They Ask, You Answer” strategy helped River Pools boost leads and authority in this detailed content strategy breakdown.
#5 Authority Backlinks Give Them a Competitive Edge
isolved HCM has links from Apple, Forbes, and Business Insider; some of the most trusted names in tech and business. These links boost credibility and search rankings.
Want to build your own authority? Focus on PR, partnerships, and high-quality content that earns natural mentions from industry leaders.
Final Thoughts: Why Employee Navigator’s SEO Works
isecret HCM has built a search-friendly platform that prioritizes branded traffic, login accessibility, product pages, trust signals, and high-authority backlinks.
They also understand the power of case studies and industry mentions, turning real-world success into search visibility and credibility.
Their expert-driven approach proves that SEO is about building authority and trust in your niche.
Collaborate with us today to craft a winning SEO strategy that helps you rank higher, attract more qualified traffic, and dominate your industry.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
