Your competitors aren’t winning with better products; they’re winning with SEO.
They’re not outranking you because of fatter budgets.
They’re outranking you because they know how to turn search into demand; and you’re still treating SEO like a blog checklist.
While you’re stuck chasing bottom-funnel keywords, IPRoyal is pulling in 136,000+ organic visits every month; and 75K of those are from people searching for fixes, tools, and answers… not “proxies.”
In other words: they’re not just targeting people who know they need a proxy; they’re ranking for people who haven’t even realized it yet.
The best part? You can apply this strategy too that too without a heavy budget.
IPRoyal at a Glance: The SEO Power Stats
| Organic Traffic (Monthly) | 136K |
| Domain Rating (DR) | 73 |
| Backlinks | 2.3M |
Their Funnel in Action: Traffic That Converts
#1 Branded searches: 116.2K visits (Users already familiar with the brand)
#2 Non-branded searches: 19.8K visits (Capturing users before they know the brand)
#3 Informational searches: 75.1K visits (Users seeking knowledge and insights)
#4 Navigational searches: 105.2K visits (Users looking for a specific website or page)
#5 Commercial searches: 60.3K visits (Users researching before making a purchase)
Their Traffic MVPs: What’s Actually Ranking
| Page | Keyword | Position | Monthly Traffic |
| https://iproyal.com/ | iproyal | 1 | 50,267 |
| https://iproyal.com/blog/what-is-janitor-ai/ | janitor ai | 13 | 45,879 |
| https://iproyal.com/other-proxies/tamil-yogi-proxy/ | tamilyogi proxy | 6 | 7,647 |
| https://iproyal.com/blog/facebook-session-expired/ | facebook session expired | 4 | 7,132 |
| https://iproyal.com/blog/what-are-residential-proxy-servers-and-why-use-them/ | what is a residential proxy | 12 | 3,395 |
| https://iproyal.com/residential-proxies/ | residential proxy | 5 | 2,856 |
| http://www.iproyal.com/ | iproyal | 1 | 2,836 |
| https://iproyal.com/blog/what-is-proxy-switchyomega-and-how-to-set-it-up/ | proxy switchyomega | 10 | 2,256 |
| https://iproyal.com/free-proxy-list/ | free proxy list | 1 | 1,929 |
| https://iproyal.com/blog/which-residential-proxy-type-to-choose/ | what is a residential proxy | 16 | 1,255 |
How IPRoyal Captures Traffic
#1 The homepage dominates, ranking #1 for “IPRoyal” and pulling in users already familiar with the brand.
#2 AI-related content is exploding, with “What is Janitor AI?” driving a massive traffic surge.
#3 Niche proxy pages attract targeted users, with the “TamilYogi Proxy” page ranking high for streaming-related searches.
IPRoyal Wins with Search Intent
#1 Problem-solving guides bring in visitors, as seen with the “Facebook Session Expired” blog post.
#2 Proxy-related educational content pays off, with “What Are Residential Proxy Servers?” gaining traction.
#3 Utility-driven searches convert, with the “Free Proxy List” page ranking at the top for users seeking immediate solutions.
IPRoyal’s Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 2.3M |
| Referring Domains | 3.2K |
| High-Authority Links | Links from Wikipedia, Telegram, Github |
Insights
#1 IPRoyal’s extensive network of 2.3M backlinks from 3.2K referring domains signals a strong and diversified authority in the industry.
#2 Backlinks from high-trust sites like Wikipedia, Telegram, and Github significantly enhance IPRoyal’s credibility and boost its search visibility.
IPRoyal’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.3s (Poor)
Cumulative Layout Shift (CLS): 0.04 (Good)
Interaction to Next Paint (INP): 46ms (Excellent)
Source: PageSpeed Insights
Insights
#1 IPRoyal’s LCP of 2.3s indicates slow loading times, which can hurt user experience and rankings. Optimization is needed.
# A strong CLS (0.04) and excellent INP (46ms) ensure smooth interactions, keeping users engaged without layout shifts.
IPRoyal’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 35.2K | 25.9% |
| India | 13.3K | 9.8% |
| United Kingdom | 6.7K | 4.9% |
| Indonesia | 6.5K | 4.8% |
| Kenya | 5.9K | 4.3% |
Insights
#1 The U.S. is IPRoyal’s biggest traffic source, contributing over a quarter of total visits.
#2 India, despite a drop in traffic, remains the second-largest market, showing strong interest in the brand.
Traffic Breakdown
| Source | Value |
| Organic Search | 136K |
| Paid Search | 9.5K |
Paid Ad Keywords That Drive Conversion
IPRoyal is bidding on its own brand name, ensuring it captures search intent from users looking for the company directly.
Top Keywords IPRoyal Is Bidding On:
#1 “proxiyum”
#2 iproyal”
#3 “proxy one”
#4 “free proxy”
#5 “residential proxy”
#6 “proxy site pro”
#7 “c proxy”
Insights
#1 High-intent terms like “residential proxy” and “free proxy” indicate a focus on both premium and free users, covering different customer segments.
#2 Competitor and niche-specific keywords like “proxiyum” and “proxy site pro” suggest an aggressive strategy to capture users exploring alternative proxy services.
The 5 SEO Plays Powering IPRoyal’s Growth
#1 Ride the AI Wave Early (and Dominate Trending Search)
IPRoyal’s blog post on “What is Janitor AI?” ranks #14 and brings in a massive 32.8K visits/month; making it their second-biggest traffic driver.
What IPRoyal Did Right:
● Jumped on a trending topic early, before search competition spiked.
● Created an authoritative, long-form blog that answered a rising user curiosity.
● Used internal linking to connect trend traffic to relevant proxy services.
SaaS Playbook: How to Apply This
● Use tools like Exploding Topics or Google Trends to spot rising queries in your industry.
● Write fast, comprehensive explainers on these topics with expert commentary or insights.
● Funnel AI-topic traffic to relevant core offerings via internal CTAs or content recommendations.
● Keep updating trend pieces as the topic evolves to retain rankings.
#2 Turn Tech Troubles into SEO Gold
Their “Facebook Session Expired” article ranks #4. Users searching for fixes land on IPRoyal’s site; even if they’re not looking for proxies.
What IPRoyal Did Right:
● Solved a high-volume, everyday tech frustration with a detailed, SEO-optimized post.
● Attracted consistent organic traffic even though the query isn’t proxy-specific.
● Built brand familiarity through helpful, evergreen problem-solving content.
SaaS Playbook: How to Apply This
● Build blog posts around common error messages, software bugs, or user frustrations your target audience experiences.
● Include branded solutions or subtle CTAs (e.g., “Want a secure way to avoid these errors? Try [product name].”)
● Use structured data (FAQ schema, how-to schema) to get featured snippets and outrank big tech sites.
● Turn these posts into top-of-funnel lead magnets.
Example from SaaS:
Grammarly ranks for “passive voice checker” by offering a free tool, then promotes its premium version inside the article. Copy their SEO strategy.
#3 Capture Hyper-Niche Queries That Convert Like Crazy
Their “TamilYogi Proxy” page ranks #6 and pulls in 4.6K visits/month. This shows they’re targeting streaming-related searches in the proxy space.
What IPRoyal Did Right:
● Created a hyper-specific landing page targeting a niche streaming-related proxy search.
● Matched the searcher’s exact query and provided a working solution (without fluff).
● Captured long-tail traffic overlooked by bigger competitors.
SaaS Playbook: How to Apply This
● Research ultra-niche queries related to your product (e.g., “[Tool] for [Industry]” or “[Tool] alternative for [specific use case]”).
● Build dedicated pages for each of these with strong on-page SEO (H1s, meta descriptions, etc.).
● Use conversion-focused copy that mirrors the user’s search intent.
#4 Win Clicks from Competitors (Without the Brand Battle)
IPRoyal is bidding on “proxiyum” and “proxy site pro,” ensuring they capture traffic from users searching for competitors.
What IPRoyal Did Right:
● Identified rival brand keywords with commercial intent.
● Bid on those terms to appear in the discovery phase.
● Built landing pages that convert competitor interest into leads.
SaaS Playbook: How to Apply This
● Use tools like SpyFu or SEMrush to find which competitor keywords get clicks.
● Run ads targeting “alternative to [Competitor]” or “[Competitor] vs [Your Brand]”.
● Build comparison pages that highlight your differentiators (with visuals, pricing tables, and testimonials).
● Retarget those visitors with time-limited offers or case studies.
Steal the Playbook: Your 3-Point Action Plan
Want to replicate IPRoyal’s success in your space?
Start here:
- Map out the full search funnel:
→ Awareness → Problem-aware → Solution-aware → Brand-aware - Publish one piece of content for each stage this month:
→ Trending topic (top)
→ Fix-it guide (middle)
→ Use case or comparison page (bottom) - Create one evergreen asset that ranks on utility, not just keywords:
→ Think: free tools, resource pages, or curated templates
If IPRoyal can generate 136K+ visits with a niche tech product, you can do it too.
The difference isn’t the product.
It’s the strategy.
Ready to stop fighting for scraps; and start building an SEO engine that brings demand to your doorstep?
Book a free teardown of your current SEO strategy.
We’ll send back 3 things you can do immediately. No fluff, no upsell.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
