With 101K organic monthly visits, HROne ranks for everything from high-intent HR software searches to compliance queries that businesses need answers to.
Its homepage leads the charge, but the real magic happens in glossary pages, payroll calculators, and tools that bring in targeted visitors.
Add to that a strong backlink profile and a paid strategy that reinforces its organic dominance.
Want similar results for your brand? Here’s a breakdown of how it’s pulling this off.
HROne’s SEO Snapshot
| Organic Traffic (Monthly) | 101K |
| Domain Rating (DR) | 54 |
| Backlinks | 11.2K |
HROne Ranks for Every Search Intent
#1 Branded searches: 61.7K visits (Users already familiar with the brand)
#2 Non-branded searches: 39.5K visits (Capturing users before they know the brand)
#3 Informational searches: 86.7K visits (Users seeking knowledge and insights)
#4 Navigational searches: 58K visits (Users looking for a specific website or page)
#5 Commercial searches: 49.1K visits (Users researching before making a purchase)
You might like to read this as well: OCTanner SEO Analysis: How They Get 50K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| HROne Homepage | hrone | 1 | 46,700 |
| ESI Contribution Calculation | esic contribution rate | 1 | 3,000 |
| TCI Express | hr one tci express | 1 | 2,803 |
| Job Description vs Job Specification | difference between job description and job specification | 1 | 2,317 |
| KRA Glossary | kra full form | 4 | 2,248 |
| Compensatory Off Glossary | c off full form | 1 | 2,229 |
| HROne Mobile App | hrone | 1 | 2,082 |
| Offer Letter Generator | offer letter | 6 | 1,959 |
| Inbox for HR | hrone | 1 | 1,538 |
| How to Calculate Gratuity | gratuity percentage | 1 | 1,238 |
#1 The homepage dominates, ranking #1 for “HROne” and attracting users already familiar with the brand.
#2 Glossary pages are a goldmine, with “Job Description vs Job Specification” ranking #1 and driving traffic from HR professionals seeking clarity.
#3 Tools drive intent-based visitors, as the “Offer Letter Generator” page pulls in users searching for ready-to-use templates.
HROne Wins with Search Intent
#1 Payroll and compliance searches fuel growth, with the “ESI Contribution Calculation” page ranking #1 for “esic contribution rate.”
#2 HR tech queries lead users straight to solutions, as the “HROne Mobile App” page ranks for searches like “hrone app.”
#3 Career-focused searches find a home, with the “Inbox for HR” page capturing users looking for HR management tools.
Global Traffic Domination
India is the undisputed traffic leader, contributing over 90% of all organic visits. The U.S. and the Philippines maintain a presence, but their share is significantly smaller.
Top Traffic Sources
#1 India – 101.2K visits/month (92.4% of total traffic)
#2 United States – 2.9K visits/month (2.7%)
#3 Philippines – 1.1K visits/month (1.0%)
#4 United Arab Emirates – 408 visits/month (0.4%)
#5 Pakistan – 360 visits/month (0.3%)
HROne’s Backlink Profile
| Metric | Value |
| Total backlinks | 11.2K |
| Referring Domains | 994 |
| High-Authority Links | Links from Microsoft, Dribbble, G2 |
#1 With 11.2K backlinks from 994 domains, HROne has built a solid authority in the HR tech space.
#2 High-authority links from Microsoft, Dribbble, and G2 boost credibility and trust, reinforcing its industry presence.
Traffic Breakdown
| Source | Value |
| Organic Search | 101K |
| Paid Search | 1.3K |
HROne’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2,2s (Poor)
Cumulative Layout Shift (CLS): 0.04ms (Great)
Interaction to Next Paint (INP): 106ms (Moderate)
Source: PageSpeed Insights
#1 A 2.2s LCP indicates slower loading times, which could impact user experience and rankings.
#2 An excellent CLS (0.04ms) ensures visual stability, reducing layout shifts for a smoother interaction.
Paid Ad Keywords That Drive Conversions
Branded keywords like “hrone” and “hr one” ensure they capture high-intent users already familiar with the brand. Targeting “hrms software” and “hr policy” helps attract businesses actively searching for HR solutions, driving potential conversions.
Top Keywords HROne is Running Ads on
#1 “hrone”
#2 “hr one”
#3 “hrms software”
#4 “hr policy”
#5 “online attendance”
#6 “hr software in india”
#7 “employee monthly attendance sheet”
#8 “hr software list”
#9 “hr software solutions”
#10 “hr policy for company”
Here’s How You Can Steal HROne’s SEO Playbook
#1 Dominating Branded & Non-Branded Searches
HROne ensures its brand stays on top with 61.7K branded searches while also capturing 39.5K non-branded searches, pulling in users at different stages of the buyer’s journey.
#2 Winning with High-Intent Pages
From glossary pages to HR tools, HROne ranks for commercial and informational queries like “KRA full form” and “Offer Letter Generator,” meeting search intent with valuable content.
#3 Leveraging Backlinks for Authority
With 11.2K backlinks from 994 domains, including high-authority links from Microsoft, Dribbble, and G2, HROne strengthens its SEO credibility.
#4 Nailing Search Intent with Blog & Tools
HROne’s ESI Contribution Calculation and How to Calculate Gratuity pages pull in traffic from HR professionals looking for compliance insights and payroll solutions.
#5 Expanding Visibility with Paid & Organic Strategy
By bidding on high-intent paid keywords like “HRMS software” and “HR policy,” HROne complements its 101K organic traffic, ensuring maximum reach across search engines.
Before We Go
HROne’s homepage dominates branded searches with its expert-driven content , while glossary pages and tools attract high-intent users searching for HR solutions.
With 11.2K backlinks from 994 domains, including Microsoft and G2, they’ve built solid authority. Their ESI Contribution Calculation and Offer Letter Generator pages capture search intent, bringing in users actively looking for payroll and hiring tools.
Need help to build content that generates leads? Let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
