Businesses searching for software solutions are not just looking for tools. They are looking for answers. Whether it is streamlining customer support, improving sales pipelines, or automating IT service management, they need content that guides them toward the right decision.
Freshworks has built a content strategy that does more than rank.
It attracts high-intent visitors and leads them directly into its product ecosystem. Instead of publishing generic blog posts, Freshworks focuses on three key content areas that consistently bring in organic traffic and engagement.
- Product-Led Pages That Capture High-Intent Traffic
- Actionable Resources That Solve User Problems
- Industry-Specific Pages That Build Authority
By structuring content around business needs rather than broad keywords, Freshworks ensures that visitors are not just reading, they are taking action.
1. Product-Led Pages That Capture High-Intent Traffic
Every business researching software solutions goes through a decision-making process. Freshworks optimizes its product and feature pages to rank for high-intent queries, ensuring that visitors land on the right page at the right time.
The Freshdesk page ranks at the top for searches related to help desk software. Instead of presenting generic descriptions, it highlights how Freshdesk solves customer support challenges.
Similarly, the Freshservice page ranks well for IT service management queries, connecting users directly to relevant solutions.
Other pages, such as the website monitoring tool, perform well because they solve urgent user needs. Someone searching for a “website down checker” is likely facing a problem and looking for an immediate solution.
By offering a quick answer, Freshworks ensures users not only find value but also consider its broader suite of products.
Top 7 Tools That Can Help a Generative AI Startup With Product Development highlights how AI-driven tools improve business operations, similar to Freshworks’ strategy of creating product pages that serve decision-stage buyers.
Source: Freshworks
Why This Works
- Pages are structured around user intent, not just product features.
- High-traffic product pages answer immediate problems and guide users into the Freshworks ecosystem.
- Each page ranks for decision-stage keywords, ensuring the right audience lands on it.
2. Actionable Resources That Solve User Problems
Freshworks does not rely solely on product pages. It also ranks for how-to guides, templates, and solution-driven content that helps users solve problems.
For example, sales professionals looking for a sales CRM template or IT managers searching for incident management best practices find dedicated resources on Freshworks’ website.
These pages go beyond definitions. They provide practical frameworks, ensuring users can apply insights immediately.
By focusing on resources that directly solve workplace challenges, Freshworks creates value for its audience while naturally introducing them to its software.
10 Key Takeaways From Grammarly’s Email Marketing explores how practical resources and strategic templates can enhance engagement, just as Freshworks leverages action-driven content to solve business challenges.
Source: Freshworks
Why This Works
- Guides and templates attract visitors who need practical, ready-to-use solutions.
- Content goes beyond definitions to provide structured, actionable insights.
- High-intent users discover Freshworks’ features through solution-driven content.
3. Industry-Specific Pages That Build Authority
Businesses in different industries have unique challenges. Freshworks strengthens its content strategy by creating pages that directly address sector-specific needs.
For example, its CRM solutions page ranks for keywords related to sales and customer management. Instead of targeting broad terms, it focuses on how CRM software improves sales team efficiency, helping decision-makers understand the impact of Freshworks’ platform.
Similarly, Freshworks’ content around IT service management and SaaS solutions captures enterprise-level searches. By aligning its content with specific pain points faced by businesses in different industries, Freshworks establishes itself as a trusted authority in the B2B space.
How to Rank for ‘Best Applicant Tracking Software’ Keyword dives into how SaaS companies optimize for high-intent industry-specific searches, just like Freshworks does with CRM and IT service management content.
Source: Freshworks
Why This Works
- Industry-focused content speaks directly to decision-makers.
- Pages highlight how Freshworks’ solutions fit into different business workflows.
- Content strategy is built around buyer intent rather than broad keyword rankings.
Why Freshworks’ Content Strategy Drives Results
Freshworks does not just create content for visibility. Every page is built with a clear purpose of helping businesses solve challenges, evaluate software solutions, and make confident decisions.
- Product pages target high-intent searches, ensuring users land on relevant solutions.
- Guides and resources provide immediate value, building trust and engagement.
- Industry-specific content positions Freshworks as an expert in business software solutions.
Many brands struggle with content that drives traffic but fails to convert. Freshworks avoids this by ensuring that every visitor is met with information that answers their real business needs while seamlessly integrating them into its product ecosystem.
Building a Content Strategy That Converts
Content should do more than rank. It should drive meaningful engagement and business growth.
At Concurate, we craft high-intent, conversion-focused content strategies for B2B SaaS brands. Instead of publishing content for the sake of SEO, we ensure every page aligns with a clear business goal.
If your content is not driving measurable results, it is time to refine your approach. Let’s build a content strategy that positions your brand as an industry leader while driving real business impact. Let’s talk.
